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How Do To Build an E-Commerce Brand for 2016

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Built for the Nordic e-commerce Knowledge Conference on 20th May 2014, this presentation covers some of the trends for 2015/16 ~ including how to approach social commerce and more importantly ~ how NOT to.

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How Do To Build an E-Commerce Brand for 2016

  1. 1. @JeremyWaite Head of Digital Strategy EMEA   #ETRetail
  2. 2. E-Commerce has a BIG Problem…
  3. 3. Content is King Right?
  4. 4. “Create epic shit is NOT a content strategy”. @MarkwSchaefer
  5. 5. Social Commerce is the Answer…
  6. 6. of people trust their friends “ 78% recommendations”. (Only 14% trust brands).
  7. 7. X
  8. 8. Pinterest generates 2X the revenue of Facebook and 2X the CTR of Twitter”. “ Rich Relevance
  9. 9. “Where products are concerned… @BrianSolis is the new Google”.
  10. 10. of daily Google searches have “ 20% never been searched for before”.
  11. 11. of Twitter users recommend “ 53% products in their tweets”.
  12. 12. 86% of eyeballs on mobile devices are in apps NOT on websites
  13. 13. “Single  digital  mall  that  unites  all  of  shopping”.  Deena  Varshavskaya  @SiberianFruit   “It’s like 2,000malls in one place!”
  14. 14. How Can Stores Claim Back Shoppers?
  15. 15. 3rd highest penetration in the world – smart phones 92% 87% 86% 79% 78% 76% 76% 75% 74% 74% Singapore Hong Kong Sweden Australia US S. Korea Switzerland Denmark UK Norway Källa:SKRIV DIT
  16. 16. Top 5 most effective medium, Nordics
  17. 17. Top 5 Most Effective Mediums, Nordics
  18. 18. Create, Measure and Manage Customer Experiences.
  19. 19. “We ask too much of Technology and not enough of ourselves”. @NateSilver538
  20. 20. Questions?
  21. 21. Slideshare.net/JeremyWaite

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