Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
2. So, how the idea came about?
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3. "I was always collecting images on the web
in folders on the desktop of my
computer, but it wasn’t a very good system
for remembering where things came from
or who made them. We wanted to create a
place where you can go to upload or
collect things on the web and simply
organize it the way you want to.”
Evan Sharp, Pinterest Co-Founder and Designer
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5. Pinterest is a virtual pinboard which allows users to
organize and share beautiful and interesting content
they find on the web.
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35. Here’s just a few. Can you guess them all….?
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36. Brand Profiles
• Companies from all industries, publishing to food/drink, automotive
to clothing and others can share cool and inspiring images of all kinds.
• Pleasing graphics, goods, inspirational images or simply a wow effect
could make a Pinteresting Brand for users worldwide.
• Think great products, inspirations, corporate and social responsibility.
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37. Mashable
• Think of mashable! now remove the long articles
• Shares gadgets, web humor, infographics, social media and much
more
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39. Shopping Sites
• Shopping sites could easily integrate items to Pinterest and drive
both traffic to their site and lead to purchase.
• Take Etsy, an online handmade/vintage shopping site.
• Brand profile already has over 40,000 followers.
• Etsy shares purchasable items, gift ideas and inspirations.
• Price tagged images are directly linked to purchase.
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41. General Electric
• GE develops technologies that lead to better life.
• Company shares inspiring images, incredible machines, appliances
manufactured and even corporate projects like #whatworks.
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43. Fashion Brands
• There are tremendous opportunities for Fashion brands with
Pinterest
• An industry made of colors, fabric, inspiration, celebrity and trends
seems like a perfect fit
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45. University Profiles
Imagine what it’d be like for students if they had the chance to take a
detailed look at college life before they applied without having to
signup for a campus tour
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47. Take aways
• Great potential for retailers
• Boost your brand image by sharing cool but relevant images
• If you have a catalogue this is one opportunity to digitize it
• Inspire people and generate a viral effect
• Generate lead, find out what’s interesting for users
• Never SPAM your followers
• Share what’s interesting and drive traffic to your website
• Pin, re-pin and like other users’ images that you find relevant
• Brands that only share own content are uninteresting
• Keep in mind, social network rules apply
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48. Thanks!
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