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Brand Your Business on Pinterest


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Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?

Published in: Business, Technology
  • I'm also using Pinterest and sharing all my experience to SEO at board , 'Learn SEO' on pinterest. Here it is
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Brand Your Business on Pinterest

  1. Brand Your Business on Pinterest
  2. So, how the idea came about?
  3. "I was always collecting images on the webin folders on the desktop of mycomputer, but it wasn’t a very good systemfor remembering where things came fromor who made them. We wanted to create aplace where you can go to upload orcollect things on the web and simplyorganize it the way you want to.”Evan Sharp, Pinterest Co-Founder and
  4. Okay! But, What it is?
  5. Pinterest is a virtual pinboard which allows users toorganize and share beautiful and interesting contentthey find on the
  7. Pinterest’s goal is to connect everyone inthe world through the things they
  8. Ok, I get it. But what’s the big deal?
  9. Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than AnyStandalone Site Ever – comScore
  10. Pinterest is driving referral
  11. Pinterest is driving referral
  12. Pinterest has experienced exponential growth of over
  13. Pinterest received nearly 11 million total visits during the week ending December 17, 2011 according to Experian
  14. And still continuing…
  15. Pinterest participants are deeply
  16. User
  17. 30% of Pinterest users are 25-34 year
  18. 80% of Pinterest users are
  19. The majority lives of a household income of $
  20. 60% of Pinterest members earned a college degree Only 25% of Pinterest users have earned a bachelors degree or
  21. How Are People Pinning?
  22. Pins By Method Repin Pinmarklet Other Over 80% of pins are ‘repins’. ‘Other’ assumed to be via
  23. I’ve seen enough stats, how do I get started?
  24. Well, it’s still invite only. So you need someone to hook you up…
  25. What does a user profile look like? Your boards are of all the things that (P)interest you…
  26. Create or upload a pin with an image or
  27. Create a pinboard of your interest, categorize all your pins and start
  28. Follow people or just the pinboards you
  29. With the iPhone app you can ‘pin’ wherever you
  30. Users can pin, re-pin, follow, like and create boards of
  31. Showcase your products and most importantly, their
  32. And you can also browse for gifts too. Along with being able to filter by price…
  33. Find out who has pinned your website content. Insert your website URL after /source. You might be surprised…
  34. What Brands Are Using Pinterest?
  35. Here’s just a few. Can you guess them all….?
  36. Brand Profiles• Companies from all industries, publishing to food/drink, automotiveto clothing and others can share cool and inspiring images of all kinds.• Pleasing graphics, goods, inspirational images or simply a wow effectcould make a Pinteresting Brand for users worldwide.• Think great products, inspirations, corporate and social
  37. Mashable• Think of mashable! now remove the long articles• Shares gadgets, web humor, infographics, social media and
  39. Shopping Sites• Shopping sites could easily integrate items to Pinterest and driveboth traffic to their site and lead to purchase.• Take Etsy, an online handmade/vintage shopping site.• Brand profile already has over 40,000 followers.• Etsy shares purchasable items, gift ideas and inspirations.• Price tagged images are directly linked to
  41. General Electric• GE develops technologies that lead to better life.• Company shares inspiring images, incredible machines, appliancesmanufactured and even corporate projects like
  42. General
  43. Fashion Brands• There are tremendous opportunities for Fashion brands withPinterest• An industry made of colors, fabric, inspiration, celebrity and trendsseems like a perfect
  44. Fashion
  45. University ProfilesImagine what it’d be like for students if they had the chance to take adetailed look at college life before they applied without having tosignup for a campus
  46. University
  47. Take aways• Great potential for retailers• Boost your brand image by sharing cool but relevant images• If you have a catalogue this is one opportunity to digitize it• Inspire people and generate a viral effect• Generate lead, find out what’s interesting for users• Never SPAM your followers• Share what’s interesting and drive traffic to your website• Pin, re-pin and like other users’ images that you find relevant• Brands that only share own content are uninteresting• Keep in mind, social network rules
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