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Facebook, LinkedIn,Twitter andPinterestHow to Make the Best of Social Media inYour Everyday Life Irene (Brandenburg) McDer...
• So many social networks, so little time.  –   Facebook  –   LinkedIn  –   Twitter  –   Pinterest• How can they be used b...
• Launched February 4, 2004 at Harvard by Mark  Zuckerberg• Initially, “The Facebook” was only open to Harvard  students.•...
• 2005: Facebook supports more than 800 colleges and  opens to high schools.• December 2005: Facebook has 6 million users....
• December 2008: 145 million.•• December 2009: 360 million.• December 2010: 608 million.• March 2012: 901 million users.Fa...
• Facebook is the second most popular website in the  United States. The first is Google.• 600 million people visit Facebo...
• 2002: LinkedIn hatched in the living room of co-founder  Reid Hoffman.• Launched May 5, 2003 with 500 invitees.• Decembe...
• March 2012: 161 million international members.• More than 2 million companies have LinkedIn Company  Pages.• 36th most p...
• March 21, 2006: First tweet.• July 2006: Launched by Jack Dorsey, Biz Stone, Noah  Glass, Evan Williams.• March 2007: Tw...
• March 2012: Twitter has 175 million registered users.• Twitter is the 8th most popular site in the United States.• Now t...
• “Picture Twitter.”• Curated images and video from the web or a camera.• December 2009: Company established by Ben  Silbe...
• March 2010: Pinterest launched as an invitation-only beta  site in March 2010.• Soon, it became an open beta that allowe...
•   January 2011: about 120 thousand users.•   August 2011: 1.2 million.•   January 2012: over 11 million users.•   Today:...
JOB SEEKERS, SMALLBUSINESS, MOMSHow Can We Use Social Networks?
How will you use each of these? How private or                 personal do you want them to be?                    Job See...
JOB SEEKERS/YOUNGGRADUATES
• Personal connections.• Asking friends in the  business to look out.• Stalking companies.• Demonstrating  expertise by po...
• Resumes,  recommendations.• Passive recruitment.• Professional  connections, groups.• Company pages. (Some  job announce...
• Stalk staff of                prospective                employers.              • Follow company                announc...
• Stalk companies or staff      members.    • Showcase your own brilliance.Job Seekers/Pinterest
SMALL BUSINESSIn The Start-Up of You, LinkedIn founder Reid Hoffmannotes that, “companies don’t give you business – people...
• Separate account from  personal? Two personas.• Business news (sales,  contests.)• Customer feedback and  interaction• O...
• Company pages              • Customer relationship                manager (CRM)              • Announcements, press     ...
• Customer                 feedback and                 interaction.                 (#ATTsucks)               • Company n...
• Avoid direct  promotion  but…• Post photos  that clients  have shared  that showcase  your products!Small Business/Pinte...
MOMSSpecifically, middle-aged moms such asmyself.
•   Personal connections.•   Bragging, kvetching.•   Political thoughts.•   Games!•   Spying on old    boyfriends.    Moms...
• Renew personal            connections.          • Keep resume up-to-            date.          • Spy on old            b...
• Track the news!• Follow celebs.• In some cases,  communicate with  friends.• Are your old  boyfriends on  Twitter? Moms/...
• Curate glorious  collections of images!• Explore and steal  other’s breathtaking  images.• Get ideas for dinner.• Your o...
72% of Pinterest users are female! (Chicks Rule? Gender Balance on Social Networking Sites http://www.informationisbeautif...
• Social Media Examiner  http://www.socialmediaex  aminer.com• Mashable Social Media  http://mashable.com/social  -media/ ...
• What about Google+?Final thought
Irene (Brandenburg) McDermott ‘81             Author, The Internet Book of Life             imcdermott@gmail.com          ...
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Irene McDermott discusses Facebook, LinkedIn, Twitter and Pinterest showing how each can be used by job seekers, small business, and moms.

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  1. 1. Facebook, LinkedIn,Twitter andPinterestHow to Make the Best of Social Media inYour Everyday Life Irene (Brandenburg) McDermott ‘81 Librarian and author The Internet Book of Life
  2. 2. • So many social networks, so little time. – Facebook – LinkedIn – Twitter – Pinterest• How can they be used by – Recent graduates seeking jobs – Small businesses – Middle aged moms•Social Networking
  3. 3. • Launched February 4, 2004 at Harvard by Mark Zuckerberg• Initially, “The Facebook” was only open to Harvard students.• In March 2004, it opened to Stanford, Columbia and Yale and soon after to other Ivy League schools.• December 2004: Facebook has a million users.Facebook
  4. 4. • 2005: Facebook supports more than 800 colleges and opens to high schools.• December 2005: Facebook has 6 million users.• September 2006: Facebook opens to all users age 13 and above.• December 2006: Facebook has 12 million users.Facebook
  5. 5. • December 2008: 145 million.•• December 2009: 360 million.• December 2010: 608 million.• March 2012: 901 million users.Facebook
  6. 6. • Facebook is the second most popular website in the United States. The first is Google.• 600 million people visit Facebook each month, and half come back every day.Facebook
  7. 7. • 2002: LinkedIn hatched in the living room of co-founder Reid Hoffman.• Launched May 5, 2003 with 500 invitees.• December 2003: 81,000 members.• May 2011: Successful IPO.LinkedIn
  8. 8. • March 2012: 161 million international members.• More than 2 million companies have LinkedIn Company Pages.• 36th most popular site in the United States, per Compete.comLinkedIn
  9. 9. • March 21, 2006: First tweet.• July 2006: Launched by Jack Dorsey, Biz Stone, Noah Glass, Evan Williams.• March 2007: Twitter is a hit at the South by Southwest Interactive (SXSWi) conference.• Twitter won the festivals Web Award and tweeted "wed like to thank you in 140 characters or less. And we just did!"Twitter
  10. 10. • March 2012: Twitter has 175 million registered users.• Twitter is the 8th most popular site in the United States.• Now there are 119 million active Twitter accounts.Twitter
  11. 11. • “Picture Twitter.”• Curated images and video from the web or a camera.• December 2009: Company established by Ben Silbermann, Evan Sharp and Paul Sciarra of Cold Brew Labs in Palo Alto, California.Pinterest
  12. 12. • March 2010: Pinterest launched as an invitation-only beta site in March 2010.• Soon, it became an open beta that allowed registration via an email request.• August 2011: Time magazine named Pinterest as one of its “50 Best Websites of 2011.”Pinterest
  13. 13. • January 2011: about 120 thousand users.• August 2011: 1.2 million.• January 2012: over 11 million users.• Today: almost 20 million users.• 50th most popular website in the U.S. per Compete.comPinterest
  14. 14. JOB SEEKERS, SMALLBUSINESS, MOMSHow Can We Use Social Networks?
  15. 15. How will you use each of these? How private or personal do you want them to be? Job Seekers Small Business MomsFacebookLinkedInTwitter How Will You Use thePinterest Social Networks?
  16. 16. JOB SEEKERS/YOUNGGRADUATES
  17. 17. • Personal connections.• Asking friends in the business to look out.• Stalking companies.• Demonstrating expertise by posting articles and saying interesting things.Job Seekers/Facebook
  18. 18. • Resumes, recommendations.• Passive recruitment.• Professional connections, groups.• Company pages. (Some job announcements)• Finding staff in companies and then following them on… Job Seekers/LinkedIn
  19. 19. • Stalk staff of prospective employers. • Follow company announcements. • Sometimes job announcements on Twitter.Job Seekers/Twitter
  20. 20. • Stalk companies or staff members. • Showcase your own brilliance.Job Seekers/Pinterest
  21. 21. SMALL BUSINESSIn The Start-Up of You, LinkedIn founder Reid Hoffmannotes that, “companies don’t give you business – peopledo.”
  22. 22. • Separate account from personal? Two personas.• Business news (sales, contests.)• Customer feedback and interaction• Offer free tips.• Collecting “Likes,” building goodwill.• Company intelligence (spy on the competition.) Small Business/Facebook
  23. 23. • Company pages • Customer relationship manager (CRM) • Announcements, press releases • Recruitment • Company intelligence (spying on competition)Small Business/LinkedIn
  24. 24. • Customer feedback and interaction. (#ATTsucks) • Company news. • Links to blogs with free tips and articles.Small Business/Twitter
  25. 25. • Avoid direct promotion but…• Post photos that clients have shared that showcase your products!Small Business/Pinterest
  26. 26. MOMSSpecifically, middle-aged moms such asmyself.
  27. 27. • Personal connections.• Bragging, kvetching.• Political thoughts.• Games!• Spying on old boyfriends. Moms/Facebook
  28. 28. • Renew personal connections. • Keep resume up-to- date. • Spy on old boyfriends.Moms/LinkedIn
  29. 29. • Track the news!• Follow celebs.• In some cases, communicate with friends.• Are your old boyfriends on Twitter? Moms/Twitter
  30. 30. • Curate glorious collections of images!• Explore and steal other’s breathtaking images.• Get ideas for dinner.• Your old boyfriend is probably not on Pinterest. Moms/Pinterest
  31. 31. 72% of Pinterest users are female! (Chicks Rule? Gender Balance on Social Networking Sites http://www.informationisbeautiful.net/visualizations/chicks-rule/ David McCandless, 2012)Gender breakdowns onsocial networks
  32. 32. • Social Media Examiner http://www.socialmediaex aminer.com• Mashable Social Media http://mashable.com/social -media/ Keeping up with social networking
  33. 33. • What about Google+?Final thought
  34. 34. Irene (Brandenburg) McDermott ‘81 Author, The Internet Book of Life imcdermott@gmail.com Imcdermott.wordpress.comQuestions?

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