Julie DiCaro                Joan DalugaPinterest 101
Pinterest DefinedPinterest is a social network that allows users tovisually share, curate, and discover newinterests by po...
Pinterest DefinedPinterest is a social network meant to "connect everyone in theworld through the things they find interes...
Why Pinterest?      Launched in 2008, Pinterest      now boasts over 12 million      unique visitors per month.      Pinte...
Why Pinterest?OMG!
Who’s On Pinterest?68.2% womenAge Demographics:   12 to 17 – 4.1%   18 to 24 – 17.3%   25 to 34 – 27.4%   35 to 44 – 22.1%...
Visits to PinterestWeekly visits hit nearly 29 million in July(2012), up from 1.27 million a year earlier(That’s an increa...
Time Spent On Pinterest             Average time spent on             Pinterest: 15.8 minutes                   YouTube – ...
Pinterest Referral TrafficPinterest has more referral traffic than LinkedIn, Google+, and YouTube combined.      Pinterest...
Pinterest LingoPin: an image added to PinterestBoard: a set of theme based pinsPinning: the act of visually sharing conten...
Pinterest LingoBoards                     Pins
Your Pinterest “Pinfeed”Suggested FollowsPeople whohavecommentedon, liked, orrepinned mypins
Pinterest Highlights• Pinterest users can create multiple ‘boards’ for free.• Pinterest photos link directly to the web si...
Source:                    www.Mashable.comWho is using Pinterest?
Source:www.Mashable.com          What are people doing on Pinterest?
For example, you can add a pin to a                                           board by cutting and pasting the url        ...
The Pin will then show up on your Board and in the “pinfeed” of allthe people who have opted to follow your Pins.
If someone likes your Pin, they can “like” or comment on it . . .
. . . Or, they can “repin” my Pin onto one of their Boards.
But (and here’s thereal beauty ofPinterest), ifsomeone clickstwice on myPin, they will betaken to thewebsite where Ifound ...
How Businesses Can Use PinterestVisual content you already have   Photos from a company mixer, team outings, etc.
How Businesses Can Use PinterestExecutive headshots and bios for each person
How Businesses Can Use PinterestStrong visuals fromblog articlesInfographics and datachartsEbooks and whitepapers   take s...
How Businesses Can Use PinterestStand out as an industry thought leaderAdd links in the descriptions of your pinsCreate a ...
How Businesses Can Use PinterestRed Eye doing everything right.
How Businesses Can Use PinterestSo this great pin from ourfriends at Red Eye . . .
How Businesses Can Use Pinterest                        ….. Links to this Red                        Eye article.
Five Steps To Pinterest SEO Success (Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake             ...
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?
Who’s Doing It Right?Contrary to popular belief, you don’t need stunning visuals to winPinterest, you just need the creati...
Who’s Doing It Right?
435 Digital’s Pinterest PageAs you can see, it needs more content!Which brings us to . . .
Your Homework!     Come on, you didn’t think we were feeding you for FREE, did you?     Here’s what you do:     1. Go to P...
NOTES
Upcoming SlideShare
Loading in …5
×

What is Pinterest?

25,408 views

Published on

Published in: Technology
  • Be the first to comment

What is Pinterest?

  1. Julie DiCaro Joan DalugaPinterest 101
  2. Pinterest DefinedPinterest is a social network that allows users tovisually share, curate, and discover newinterests by posting, also known as"pinning", images or videos.
  3. Pinterest DefinedPinterest is a social network meant to "connect everyone in theworld through the things they find interesting"
  4. Why Pinterest? Launched in 2008, Pinterest now boasts over 12 million unique visitors per month. Pinterest works especially well for businesses that can share their merchandise or story through photos. “Pinterest is 2012’s hottest website” - CNN
  5. Why Pinterest?OMG!
  6. Who’s On Pinterest?68.2% womenAge Demographics: 12 to 17 – 4.1% 18 to 24 – 17.3% 25 to 34 – 27.4% 35 to 44 – 22.1% 45 to 54 – 17.9%28.1% of users have an annual household income of$100,000+While more spenders are on Facebook, the biggerspenders are on Pinterest.
  7. Visits to PinterestWeekly visits hit nearly 29 million in July(2012), up from 1.27 million a year earlier(That’s an increase of 2,183%)
  8. Time Spent On Pinterest Average time spent on Pinterest: 15.8 minutes YouTube – 16.4 minutes Facebook – 12.1 minutes Twitter – 3.3 minutes
  9. Pinterest Referral TrafficPinterest has more referral traffic than LinkedIn, Google+, and YouTube combined. Pinterest – 3.6% YouTube – 1.05% Google + - 0.22% LinkedIn – 0.2%
  10. Pinterest LingoPin: an image added to PinterestBoard: a set of theme based pinsPinning: the act of visually sharing contentRepin: reposting somebody elses pinPin it Button: button that can be placed on websites tofacilitate sharing on PinterestFollowers: people who see your pins (similar toFacebook ‘friends’ or ‘fans’)
  11. Pinterest LingoBoards Pins
  12. Your Pinterest “Pinfeed”Suggested FollowsPeople whohavecommentedon, liked, orrepinned mypins
  13. Pinterest Highlights• Pinterest users can create multiple ‘boards’ for free.• Pinterest photos link directly to the web site from which the photo was shared.• By clicking on the “pin,” traffic can be instantly directed to a business website.
  14. Source: www.Mashable.comWho is using Pinterest?
  15. Source:www.Mashable.com What are people doing on Pinterest?
  16. For example, you can add a pin to a board by cutting and pasting the url from the site where the object was found.The pin will then “populate” by grabbingphotos from the url you entered.
  17. The Pin will then show up on your Board and in the “pinfeed” of allthe people who have opted to follow your Pins.
  18. If someone likes your Pin, they can “like” or comment on it . . .
  19. . . . Or, they can “repin” my Pin onto one of their Boards.
  20. But (and here’s thereal beauty ofPinterest), ifsomeone clickstwice on myPin, they will betaken to thewebsite where Ifound the item inthe first place.Now the personwho liked my Pinenough to click onit knows exactlywhere to go to buythe item.
  21. How Businesses Can Use PinterestVisual content you already have Photos from a company mixer, team outings, etc.
  22. How Businesses Can Use PinterestExecutive headshots and bios for each person
  23. How Businesses Can Use PinterestStrong visuals fromblog articlesInfographics and datachartsEbooks and whitepapers take screenshot of excerptsPhotos of your happycustomers
  24. How Businesses Can Use PinterestStand out as an industry thought leaderAdd links in the descriptions of your pinsCreate a video galleryUse hashtagsFeature offline events Social Media Week Fun Chicago happeningsShowcase your business personality
  25. How Businesses Can Use PinterestRed Eye doing everything right.
  26. How Businesses Can Use PinterestSo this great pin from ourfriends at Red Eye . . .
  27. How Businesses Can Use Pinterest ….. Links to this Red Eye article.
  28. Five Steps To Pinterest SEO Success (Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake of the Presentation”)Like Facebook and Twitter, Pinterest can also be used to improve SEO rankings.Some ways to use Pinterest to help with SEO are:1. Link Pinterest to a Twitter/Facebook page2. Add “Pin it” buttons to your website3. Frequently include links to your website in your pins4. Add keywords to your pins to push them up in the search rankings5. Accumulate links that point back to your website from Pinterest.
  29. Who’s Doing It Right?
  30. Who’s Doing It Right?
  31. Who’s Doing It Right?
  32. Who’s Doing It Right?
  33. Who’s Doing It Right?Contrary to popular belief, you don’t need stunning visuals to winPinterest, you just need the creativity to work with what you have.
  34. Who’s Doing It Right?
  35. 435 Digital’s Pinterest PageAs you can see, it needs more content!Which brings us to . . .
  36. Your Homework! Come on, you didn’t think we were feeding you for FREE, did you? Here’s what you do: 1. Go to Pinterest.com 2. Log in as 435 Digital 1. Uid: 435digital 2. Pw: digital 3. Add two pins each to our Pinterest page. You can post to one of the existing boards or create one (or two) of your own! 4. Feel free to add pins to our Pinterest page (especially from our blog and website!) whenever you feel like it.Thanks for coming! Go forth and Pin!
  37. NOTES

×