Why Pinterest? Launched in 2008,
Pinterest now boasts over 12 million unique visitors per month. Pinterest works especially well for businesses that can share their merchandise or story through photos. “Pinterest is 2012’s hottest website” - CNN
Who’s On Pinterest?68.2% womenAge Demographics:
12 to 17 – 4.1% 18 to 24 – 17.3% 25 to 34 – 27.4% 35 to 44 – 22.1% 45 to 54 – 17.9%28.1% of users have an annual household income of$100,000+While more spenders are on Facebook, the biggerspenders are on Pinterest.
Pinterest LingoPin: an image added
to PinterestBoard: a set of theme based pinsPinning: the act of visually sharing contentRepin: reposting somebody elses pinPin it Button: button that can be placed on websites tofacilitate sharing on PinterestFollowers: people who see your pins (similar toFacebook ‘friends’ or ‘fans’)
Pinterest Highlights• Pinterest users can
create multiple ‘boards’ for free.• Pinterest photos link directly to the web site from which the photo was shared.• By clicking on the “pin,” traffic can be instantly directed to a business website.
But (and here’s thereal beauty
ofPinterest), ifsomeone clickstwice on myPin, they will betaken to thewebsite where Ifound the item inthe first place.Now the personwho liked my Pinenough to click onit knows exactlywhere to go to buythe item.
How Businesses Can Use PinterestStand
out as an industry thought leaderAdd links in the descriptions of your pinsCreate a video galleryUse hashtagsFeature offline events Social Media Week Fun Chicago happeningsShowcase your business personality
Five Steps To Pinterest SEO
Success (Or, “Where Julie and Joan Go Way Outside Their Comfort Zone for the Sake of the Presentation”)Like Facebook and Twitter, Pinterest can also be used to improve SEO rankings.Some ways to use Pinterest to help with SEO are:1. Link Pinterest to a Twitter/Facebook page2. Add “Pin it” buttons to your website3. Frequently include links to your website in your pins4. Add keywords to your pins to push them up in the search rankings5. Accumulate links that point back to your website from Pinterest.
Your Homework! Come on, you
didn’t think we were feeding you for FREE, did you? Here’s what you do: 1. Go to Pinterest.com 2. Log in as 435 Digital 1. Uid: 435digital 2. Pw: digital 3. Add two pins each to our Pinterest page. You can post to one of the existing boards or create one (or two) of your own! 4. Feel free to add pins to our Pinterest page (especially from our blog and website!) whenever you feel like it.Thanks for coming! Go forth and Pin!