Building StudentAdvocacy for OER      Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon             Nicole Allen ...
Why Work With Students?•   Students are the beneficiaries of    OER•   Faculty respond to students•   There are a lot of t...
“Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” ...
Textbookscost HOWmuch???            studentpirgs.org
PopularCalculusTextbook           studentpirgs.org
PopularEcon 101Textbook           studentpirgs.org
Students spend$1,168  per yearon books & supplies  - College Board                studentpirgs.org
Textbooks vs. Inflation                    Prices are rising                                           4 times250%200%    ...
26% of tuition@ public 4-year72% of tuition@ comm. College           - GAO              studentpirgs.org
7 in 10students surveyedhadn’t bought arequired text dueto cost  - Student PIRGs               studentpirgs.org
Publisher Practices                      studentpirgs.org
ProducerConsumer           studentpirgs.org
PublisherStudent       Professor                          studentpirgs.org
Working With Students1. Focus on affordability.Generally speaking, students are interested in OERfor one thing, and one th...
Working With Students2. Explain why OER is a solution.Students want lower costs next semester, not nextdecade. They tend t...
Working With Students3. Don’t overcomplicate things.Most students do not understand open licensing –and that’s OK. Student...
Working With Students4. “Open textbooks” not “OER”“OER” and “educational resources” are foreignterms to students. It’s bes...
Explaining OER to StudentsWhat are open textbooks?1.   Comparable: like any other text – similar     material and format, ...
Explaining OER to StudentsWhy support open textbooks?1.   Savings: professors who adopt open     textbooks save students 8...
Savings vs. New Books   E-Readers                                      39%       E-Books                                  ...
Maximum SavingsOpen Textbooks                                    80%               Rentals                      33%       ...
Explaining OER to StudentsWhy support open textbooks?1.   Savings: professors who adopt open     textbooks save students 8...
Student Preferences                                                           25%                    34%                  ...
Explaining OER to StudentsWhy support open textbooks?1.   Savings: professors who adopt open     textbooks save students 8...
Explaining OER to StudentsWhy take action now?1.   Self Interest: if your professor chooses an     open textbook, you coul...
Outreach to StudentsStudent Groups•   Student government•   Political, consumer or social justice groups, like    PIRG, Ca...
Outreach to StudentsIndividual students•   Ask professors to recommend students, or    offer extra credit•   Create opport...
Grassroots TacticsCampus Events• Textbook Rebellion van  tour!• “Open Book Fairs”• Panel discussions• How much did you pay...
Grassroots TacticsContact Professors• Meet with professors like  “sales reps”• Send e-mail, letters• “Day of Action” event...
Grassroots TacticsPresentations• Faculty Senate• Academic departments• Conferences or  organization meetings• Faculty deve...
Grassroots TacticsMedia Outreach• Press conferences to  release reports or make  announcements• Op-Eds/letters• Pitch feat...
Grassroots TacticsCampus Coalition• Bookstore• Library• Prof. development• IT, eLearning depts.• Administration           ...
Building StudentAdvocacy for OER      Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon             Nicole Allen ...
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2012-02-15 Building Student Advocacy for OER (Connexions Conference)

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Students are a powerful but often overlooked ally in the OER movement. This session provides a crash course on how to engage students as OER advocates, and how to leverage the ever-important issue of textbook affordability to build grassroots support on campus and gain recognition off campus.

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2012-02-15 Building Student Advocacy for OER (Connexions Conference)

  1. 1. Building StudentAdvocacy for OER Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
  2. 2. Why Work With Students?• Students are the beneficiaries of OER• Faculty respond to students• There are a lot of them (20.3 M)• We need an army studentpirgs.org
  3. 3. “Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” studentpirgs.org
  4. 4. Textbookscost HOWmuch??? studentpirgs.org
  5. 5. PopularCalculusTextbook studentpirgs.org
  6. 6. PopularEcon 101Textbook studentpirgs.org
  7. 7. Students spend$1,168 per yearon books & supplies - College Board studentpirgs.org
  8. 8. Textbooks vs. Inflation Prices are rising 4 times250%200% Textbooks150%100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
  9. 9. 26% of tuition@ public 4-year72% of tuition@ comm. College - GAO studentpirgs.org
  10. 10. 7 in 10students surveyedhadn’t bought arequired text dueto cost - Student PIRGs studentpirgs.org
  11. 11. Publisher Practices studentpirgs.org
  12. 12. ProducerConsumer studentpirgs.org
  13. 13. PublisherStudent Professor studentpirgs.org
  14. 14. Working With Students1. Focus on affordability.Generally speaking, students are interested in OERfor one thing, and one thing only – cheapertextbooks. The key to attracting and motivatingstudents is to present OER as a solution. studentpirgs.org
  15. 15. Working With Students2. Explain why OER is a solution.Students want lower costs next semester, not nextdecade. They tend to fight hardest for immediatesolutions: renting, used books, reserve copies, etc.To gain student support, it is important to providecontext for why OER is a solution worth fighting for. studentpirgs.org
  16. 16. Working With Students3. Don’t overcomplicate things.Most students do not understand open licensing –and that’s OK. Students can appreciate andadvocate for OER as a solution without knowing theins and outs of openness – all they need is apractical understanding (stay tuned). studentpirgs.org
  17. 17. Working With Students4. “Open textbooks” not “OER”“OER” and “educational resources” are foreignterms to students. It’s best to focus on the mostfamiliar form of OER, “open textbooks.” studentpirgs.org
  18. 18. Explaining OER to StudentsWhat are open textbooks?1. Comparable: like any other text – similar material and format, sold in the bookstore2. Affordable: low-cost in print and digital form – read free online, download printable PDF and/or buy a hard copy for $20-40.3. Flexible: professors can legally create their own version of the textbook by removing unwanted sections and adding new material. studentpirgs.org
  19. 19. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class. studentpirgs.org
  20. 20. Savings vs. New Books E-Readers 39% E-Books 52% Rentals 61% Used Books 25%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  21. 21. Maximum SavingsOpen Textbooks 80% Rentals 33% E-Books 8% E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  22. 22. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class2. Options: students can choose whichever print or digital format they want, all at low costs studentpirgs.org
  23. 23. Student Preferences 25% 34% Prefer Rent All digital 66% 75% Keep Some Prefer printSource: www.studentpirgs.org/textbooks/research studentpirgs.org
  24. 24. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class2. Options: students can choose whichever print or digital format they want, all at low costs3. Change: major publishers have a stranglehold on the market, and the best way to change that is to increase competition with OER studentpirgs.org
  25. 25. Explaining OER to StudentsWhy take action now?1. Self Interest: if your professor chooses an open textbook, you could save hundreds next semester!2. Define the Enemy: this is the best way to fight back against publisher rip-offs3. Stress Urgency: faculty are choosing books for next term right now, and students are the best hope to tell them about OER studentpirgs.org
  26. 26. Outreach to StudentsStudent Groups• Student government• Political, consumer or social justice groups, like PIRG, Campus Progress, Young Dems, etc.• Academic clubs and societies• Fraternities and sororities• Environmental or cultural groups studentpirgs.org
  27. 27. Outreach to StudentsIndividual students• Ask professors to recommend students, or offer extra credit• Create opportunities for students to self- identify: sign up form, posters, flyers, info sessions• Offer internships for credit• Distribute materials to help students take action on their own studentpirgs.org
  28. 28. Grassroots TacticsCampus Events• Textbook Rebellion van tour!• “Open Book Fairs”• Panel discussions• How much did you pay? graphs studentpirgs.org
  29. 29. Grassroots TacticsContact Professors• Meet with professors like “sales reps”• Send e-mail, letters• “Day of Action” events• Resources/training for individual students studentpirgs.org
  30. 30. Grassroots TacticsPresentations• Faculty Senate• Academic departments• Conferences or organization meetings• Faculty development days studentpirgs.org
  31. 31. Grassroots TacticsMedia Outreach• Press conferences to release reports or make announcements• Op-Eds/letters• Pitch features for authors/adopters studentpirgs.org
  32. 32. Grassroots TacticsCampus Coalition• Bookstore• Library• Prof. development• IT, eLearning depts.• Administration studentpirgs.org
  33. 33. Building StudentAdvocacy for OER Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org

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