2012-02-15 Building Student Advocacy for OER (Connexions Conference)
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2012-02-15 Building Student Advocacy for OER (Connexions Conference)

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Students are a powerful but often overlooked ally in the OER movement. This session provides a crash course on how to engage students as OER advocates, and how to leverage the ever-important issue......

Students are a powerful but often overlooked ally in the OER movement. This session provides a crash course on how to engage students as OER advocates, and how to leverage the ever-important issue of textbook affordability to build grassroots support on campus and gain recognition off campus.

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  • 1. Building StudentAdvocacy for OER Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
  • 2. Why Work With Students?• Students are the beneficiaries of OER• Faculty respond to students• There are a lot of them (20.3 M)• We need an army studentpirgs.org
  • 3. “Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” studentpirgs.org
  • 4. Textbookscost HOWmuch??? studentpirgs.org
  • 5. PopularCalculusTextbook studentpirgs.org
  • 6. PopularEcon 101Textbook studentpirgs.org
  • 7. Students spend$1,168 per yearon books & supplies - College Board studentpirgs.org
  • 8. Textbooks vs. Inflation Prices are rising 4 times250%200% Textbooks150%100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
  • 9. 26% of tuition@ public 4-year72% of tuition@ comm. College - GAO studentpirgs.org
  • 10. 7 in 10students surveyedhadn’t bought arequired text dueto cost - Student PIRGs studentpirgs.org
  • 11. Publisher Practices studentpirgs.org
  • 12. ProducerConsumer studentpirgs.org
  • 13. PublisherStudent Professor studentpirgs.org
  • 14. Working With Students1. Focus on affordability.Generally speaking, students are interested in OERfor one thing, and one thing only – cheapertextbooks. The key to attracting and motivatingstudents is to present OER as a solution. studentpirgs.org
  • 15. Working With Students2. Explain why OER is a solution.Students want lower costs next semester, not nextdecade. They tend to fight hardest for immediatesolutions: renting, used books, reserve copies, etc.To gain student support, it is important to providecontext for why OER is a solution worth fighting for. studentpirgs.org
  • 16. Working With Students3. Don’t overcomplicate things.Most students do not understand open licensing –and that’s OK. Students can appreciate andadvocate for OER as a solution without knowing theins and outs of openness – all they need is apractical understanding (stay tuned). studentpirgs.org
  • 17. Working With Students4. “Open textbooks” not “OER”“OER” and “educational resources” are foreignterms to students. It’s best to focus on the mostfamiliar form of OER, “open textbooks.” studentpirgs.org
  • 18. Explaining OER to StudentsWhat are open textbooks?1. Comparable: like any other text – similar material and format, sold in the bookstore2. Affordable: low-cost in print and digital form – read free online, download printable PDF and/or buy a hard copy for $20-40.3. Flexible: professors can legally create their own version of the textbook by removing unwanted sections and adding new material. studentpirgs.org
  • 19. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class. studentpirgs.org
  • 20. Savings vs. New Books E-Readers 39% E-Books 52% Rentals 61% Used Books 25%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  • 21. Maximum SavingsOpen Textbooks 80% Rentals 33% E-Books 8% E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  • 22. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class2. Options: students can choose whichever print or digital format they want, all at low costs studentpirgs.org
  • 23. Student Preferences 25% 34% Prefer Rent All digital 66% 75% Keep Some Prefer printSource: www.studentpirgs.org/textbooks/research studentpirgs.org
  • 24. Explaining OER to StudentsWhy support open textbooks?1. Savings: professors who adopt open textbooks save students 80% on average, that’s $5,000 for the typical 100-student class2. Options: students can choose whichever print or digital format they want, all at low costs3. Change: major publishers have a stranglehold on the market, and the best way to change that is to increase competition with OER studentpirgs.org
  • 25. Explaining OER to StudentsWhy take action now?1. Self Interest: if your professor chooses an open textbook, you could save hundreds next semester!2. Define the Enemy: this is the best way to fight back against publisher rip-offs3. Stress Urgency: faculty are choosing books for next term right now, and students are the best hope to tell them about OER studentpirgs.org
  • 26. Outreach to StudentsStudent Groups• Student government• Political, consumer or social justice groups, like PIRG, Campus Progress, Young Dems, etc.• Academic clubs and societies• Fraternities and sororities• Environmental or cultural groups studentpirgs.org
  • 27. Outreach to StudentsIndividual students• Ask professors to recommend students, or offer extra credit• Create opportunities for students to self- identify: sign up form, posters, flyers, info sessions• Offer internships for credit• Distribute materials to help students take action on their own studentpirgs.org
  • 28. Grassroots TacticsCampus Events• Textbook Rebellion van tour!• “Open Book Fairs”• Panel discussions• How much did you pay? graphs studentpirgs.org
  • 29. Grassroots TacticsContact Professors• Meet with professors like “sales reps”• Send e-mail, letters• “Day of Action” events• Resources/training for individual students studentpirgs.org
  • 30. Grassroots TacticsPresentations• Faculty Senate• Academic departments• Conferences or organization meetings• Faculty development days studentpirgs.org
  • 31. Grassroots TacticsMedia Outreach• Press conferences to release reports or make announcements• Op-Eds/letters• Pitch features for authors/adopters studentpirgs.org
  • 32. Grassroots TacticsCampus Coalition• Bookstore• Library• Prof. development• IT, eLearning depts.• Administration studentpirgs.org
  • 33. Building StudentAdvocacy for OER Connexions ConferenceFeburary 2012 • Houston, TX • #cnxcon Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org