2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011)

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The average student spends more than $1000 on textbooks each year. Learn how OER is reversing that trend and what you can do to help.

27 October 2011
Open Education Conference
Park City, UT

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2011-10-27 In Search of Affordable Textbooks: How OER Can Reduce Costs (Open Ed 2011)

  1. 1. In Search of Affordable Textbooks How OER Can Reduce Costs Open Education 2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org [email_address] @txtbks
  2. 2. Textbooks cost HOW much???
  3. 3. Caculus James Stewart $224.95
  4. 4. Economics N. Gregory Mankiw $255.95
  5. 5. Chemistry Theodore E. Brown $228.67
  6. 6. “ Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.”
  7. 7. The Problem Students should expect to spend $1137 per year - College Board
  8. 8. The Problem 26 % of tuition @ public 4-year 72 % of tuition @ comm. College - GAO
  9. 9. Prices are rising 4 times inflation - Student PIRGs 250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbooks vs. Inflation Textbooks Inflation
  10. 10. Extensive Research
  11. 11. Outrageous Prices $238.95 only
  12. 12. Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  13. 13. Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  14. 14. <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul><ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul>
  15. 15. “ Market Failure”
  16. 16. Producer Consumer
  17. 17. Publisher Student Professor
  18. 18. Rx Drug Company Patient Doctor
  19. 19. More ways to save than ever before
  20. 20. Used Books <ul><li>75% the new cost in the bookstore </li></ul><ul><li>60% of the new cost online </li></ul><ul><li>Buy from from friends, classmates </li></ul>
  21. 21. Renting <ul><li>40% of the new cost per semester </li></ul><ul><li>Online or on campus (new) </li></ul><ul><li>Up-front savings, no buyback blues </li></ul>
  22. 22. E-Books <ul><li>50% of the new cost (in print) </li></ul><ul><li>Usually a 180-day subscription </li></ul><ul><li>Some limits on printing and access </li></ul>
  23. 23. E-Readers <ul><li>Many different devices available </li></ul><ul><li>Cost $379- $1000+ </li></ul><ul><li>Additional cost for content </li></ul>
  24. 24. Average Savings
  25. 25. 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital Student Preferences
  26. 26. Maximum Savings
  27. 27. We can do better than that.
  28. 28. Open Textbooks <ul><li>Open license </li></ul><ul><li>Free online, affordable in print </li></ul><ul><li>Available in many flexible formats </li></ul><ul><li>Adaptable </li></ul>
  29. 29. Open Textbooks <ul><li>Adopted by 2,000+ classes </li></ul><ul><li>Used @ Harvard, Caltech, Berkeley… </li></ul><ul><li>Sustainable models developing </li></ul>
  30. 30. Open Textbooks HTML: $0.00 PDF: $0.00 ePub: $0.00 B&W Book: $25.14 Self-Printed: $30.00
  31. 31. Open Textbooks HTML: $0.00 PDF: $24.95 ePub: $24.95 B&W Book: $34.95 Color Book: $89.95 Study Aids: $14.95
  32. 32. E-books, Rentals, etc. Publisher Student Professor
  33. 33. Open Textbooks Publisher Student Professor
  34. 34. Overall Savings
  35. 35. $100 per student
  36. 36. $10,000 100-student class
  37. 37. $50K 5 classes
  38. 38. $100K 1 year
  39. 40. Exposing the Problem <ul><li>8 studies on various elements of the issue </li></ul><ul><li>Generated a TON of media attention </li></ul><ul><li>Congressional investigation </li></ul>
  40. 41. Organizing Profs <ul><li>700 prof letter on new editions </li></ul><ul><li>UCLA math dept negotiated 25% cut </li></ul><ul><li>23-campus Calstate faculty resolution </li></ul>
  41. 42. Price Disclosure Laws <ul><li>State bills in WA, OR, CT, AZ, CA (sort of) </li></ul><ul><li>Federal bill passed in 2008, took effect Jul 1, 2010 </li></ul>
  42. 43. <ul><li>Higher Education Opportunity Act </li></ul><ul><li>Publishers must disclose prices to professors </li></ul><ul><li>Publishers must offer books unbundled </li></ul><ul><li>Colleges must list books during registration </li></ul>Price Disclosure Laws
  43. 44. Promote Open Textbooks <ul><li>3,000 profs signed statement endorsing open textbooks </li></ul><ul><li>1,000+ media hits </li></ul><ul><li>Over 2,000 personal meetings asking profs to “make the switch” </li></ul>
  44. 46. Introducing…
  45. 47. Mr. $200 Textbook
  46. 48. Textbook Rebel
  47. 49. 40-Campus Tour
  48. 60. Petition <ul><li>Against the high cost of textbooks </li></ul><ul><li>Great ask for students who want to do something </li></ul><ul><li>Online and offline </li></ul>
  49. 61. Petition <ul><li>Not *just* a petition </li></ul><ul><li>Check the box to send email to profs </li></ul><ul><li>“ Kill two birds with one stone” </li></ul>
  50. 62. GOALS 10,000 signatures 5,000 check the box 50,000 profs emailed
  51. 63. If just 1 in 500 profs adopt open textbooks… $1,000,000/sem. $2,000,000/year $20,000,000/decade
  52. 64. What You Can Do FACULTY can seek & consider open textbooks, and use other cost reducing practices. More information here: studentpirgs.org/textbooks/take-action What You Can Do
  53. 65. What You Can Do STUDENTS can speak to their professors and encourage them to consider open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
  54. 66. What You Can Do COLLEGES can offer support to faculty interested in adopting or writing open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
  55. 67. What You Can Do AUTHORS can show preference for publishers using alternative models, like open textbooks. More information here: studentpirgs.org/textbooks/take-action What You Can Do
  56. 68. MakeTextbooksAffordable.org TextbookRebellion.org

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