In Search of Affordable Textbooks:    How OER Can Reduce Costs  International Conference on Online Learning     November 2...
Textbookscost HOWmuch???            studentpirgs.org
PopularWritingTextbook           studentpirgs.org
PopularCalculusTextbook           studentpirgs.org
PopularEcon 101Textbook           studentpirgs.org
“Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” ...
Students shouldexpect to spend$1137 per year - College Board            studentpirgs.org
Textbooks vs. Inflation                    Prices are rising                                           4 times250%200%    ...
26% of tuition@ public 4-year72% of tuition@ comm. College           - GAO             studentpirgs.org
7 in 10students surveyedhadn’t bought arequired text dueto cost  - Student PIRGs              studentpirgs.org
Student PIRGs Research                    studentpirgs.org
Publisher Practices               6th Edition                $224.95                           used 5th                   ...
Publisher Practices          Statistics           with CengageNOW Personal Tutor CD,           Student Study Guide, InfoTr...
Publisher Practices                   only                 $142.95                           studentpirgs.org
Market Failure             studentpirgs.org
ProducerConsumer           studentpirgs.org
PublisherStudent       Professor                      studentpirgs.org
PublisherStudent       Professor                      studentpirgs.org
Rx Drug          CompanyPatient             Doctor                             studentpirgs.org
Student PIRGscampaign 2003-2011                 studentpirgs.org
Exposing the ProblemCampaign Activities• 8 studies on various  elements of the  issue• 1,000+ media hits  over the last 8 ...
Organizing FacultyCampaign Activities• 700 prof letter on  new editions• UCLA math dept  negotiated 25% cut• 23-campus Cal...
Price Disclosure LawsCampaign Activities• Passed laws in WA,  OR, CT, AZ, CA (sort of)• Passed federal law  in 2008, took ...
Price Disclosure Laws          Higher Education          Opportunity Act          • Publishers must disclose            pr...
Promote AlternativesCampaign Activities• 3,000 profs signed  statement endorsing  open textbooks• Student “marketing”  for...
And…       studentpirgs.org
studentpirgs.org
Fall 2011 National Tour                     studentpirgs.org
Mr. $200Textbook           studentpirgs.org
TextbookRebel      studentpirgs.org
40 Campuses          studentpirgs.org
6 Weeks          studentpirgs.org
9,500 Miles              studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
studentpirgs.org
TextbookRebellion.org                   studentpirgs.org
“More ways to save than ever before”                 studentpirgs.org
Used Books• 75% the new cost  in the bookstore• 60% of the new  cost online• Buy from from  friends,  classmates          ...
Renting• 40% of the new  cost per semester• Online or on  campus (new)• Up-front savings,  no buyback blues               ...
E-Books• 50% of the new cost (in print)• Usually a 180-day  subscription• Some limits on  printing and  access            ...
E-Readers• Many different  devices available• Cost $379-  $1000+• Additional cost for  content                        stud...
Student Preferences                                                           25%                    34%                  ...
Average Savings   E-Readers                                      39%       E-Books                                      52...
Maximum Savings    Rentals                                       33%   E-Books                      8%E-Readers           ...
We can do better   than that.                   studentpirgs.org
OpenOEducationalEResourcesR          studentpirgs.org
“Educational materialsoffered under a license allowing the public to freely use, adapt anddistribute the content”         ...
Homework      OER      Textbooks                  studentpirgs.org
What does “open” actually mean?               studentpirgs.org
Open Licensing              vs.Some Rights         All Rights Reserved           Reserved                             stud...
Open LicensingRights:                 Conditions:• Freely use the        • All: Credit the author  work                  •...
Open LicensingSystem of standardized open licenses www.creativecommons.org    Attribution               Attribution No Der...
OpenWritingTextbook           studentpirgs.org
OpenCalculusTextbook           studentpirgs.org
OpenEcon 101Textbook           studentpirgs.org
What’s the catch?                studentpirgs.org
There isn’t one.** Obviously there are still some challenges.                                               studentpirgs.org
Open TextbooksCriteria 1: Quality• Covers similar content, with  exercises and illustrations• Written and reviewed by expe...
Open TextbooksCriteria 2: Cost• Freely available online to everyone• Downloadable and printable at a  low cost• Hard copie...
Open TextbooksCriteria 3: Fit• Open license allows instructors to  adapt the text to fit the class• Update in real time (b...
Overall SavingsOpen Textbooks                                    80%               Rentals                      33%       ...
PublisherStudent       Professor                  studentpirgs.org
PublisherStudent       Professor                  studentpirgs.org
Savings from switching            to open textbooks.            Physics           Calculus            Economics          1...
How is itsustainable?               studentpirgs.org
OER ModelsIndividuals• Wider distribution of  work                          Robert Beezer• Sabbatical projects     “The wo...
OER ModelsInstitutions• Pool resources with                        Community College  other colleges with   Consortium for...
OER ModelsFoundations• Grants or prizes to  OER authors• Support the  development of  sustainable models                  ...
OER ModelsState Gov’t• Investment in OER                        WA recently launched  to reduce higher ed   OER library fo...
OER ModelsFederal Gov’t• Invest in “generic”                         US Dept. of Labor  OER content that       created $2 ...
OER ModelsPublishers• Lots of room for                        Commercial open  improvement on        textbook publisher  t...
Making affordabletextbooks a reality                  studentpirgs.org
What You Can DoFACULTY can seek & consideropen textbooks, and use othercost reducing practices.More information here:stude...
What You Can DoSTUDENTS can speak to theirprofessors and encouragethem to consider opentextbooks.More information here:stu...
What You Can DoCOLLEGES can offer support tofaculty interested in adoptingor writing open textbooks.More information here:...
What You Can DoAUTHORS can show preferencefor publishers usingalternative models, like opentextbooks.More information here...
In Search of Affordable Textbooks:    How OER Can Reduce Costs  International Conference on Online Learning     November 2...
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2011-11-09 In Search of Affordable Textbooks: How OER Can Reduce Costs (Sloan-C Conference)

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An introduction to open textbooks and OER as a solution to the high cost of textbooks.

9 November 2011
Sloan Consortium International Conference on Online Learning
Orlando, FL

This session was webcast for virtual attendees. For more information see: http://sloanconsortium.org/conferences/2011/aln/search-affordable-textbooks-how-oer-can-reduce-costs.

Published in: Education, Business, Technology
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  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • 2011-11-09 In Search of Affordable Textbooks: How OER Can Reduce Costs (Sloan-C Conference)

    1. 1. In Search of Affordable Textbooks: How OER Can Reduce Costs International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
    2. 2. Textbookscost HOWmuch??? studentpirgs.org
    3. 3. PopularWritingTextbook studentpirgs.org
    4. 4. PopularCalculusTextbook studentpirgs.org
    5. 5. PopularEcon 101Textbook studentpirgs.org
    6. 6. “Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” studentpirgs.org
    7. 7. Students shouldexpect to spend$1137 per year - College Board studentpirgs.org
    8. 8. Textbooks vs. Inflation Prices are rising 4 times250%200% Textbooks150%100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
    9. 9. 26% of tuition@ public 4-year72% of tuition@ comm. College - GAO studentpirgs.org
    10. 10. 7 in 10students surveyedhadn’t bought arequired text dueto cost - Student PIRGs studentpirgs.org
    11. 11. Student PIRGs Research studentpirgs.org
    12. 12. Publisher Practices 6th Edition $224.95 used 5th edition $81.78 studentpirgs.org
    13. 13. Publisher Practices Statistics with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2- Semester Printed Access Card $213.95 studentpirgs.org
    14. 14. Publisher Practices only $142.95 studentpirgs.org
    15. 15. Market Failure studentpirgs.org
    16. 16. ProducerConsumer studentpirgs.org
    17. 17. PublisherStudent Professor studentpirgs.org
    18. 18. PublisherStudent Professor studentpirgs.org
    19. 19. Rx Drug CompanyPatient Doctor studentpirgs.org
    20. 20. Student PIRGscampaign 2003-2011 studentpirgs.org
    21. 21. Exposing the ProblemCampaign Activities• 8 studies on various elements of the issue• 1,000+ media hits over the last 8 years• Congressional investigation studentpirgs.org
    22. 22. Organizing FacultyCampaign Activities• 700 prof letter on new editions• UCLA math dept negotiated 25% cut• 23-campus Calstate faculty resolution studentpirgs.org
    23. 23. Price Disclosure LawsCampaign Activities• Passed laws in WA, OR, CT, AZ, CA (sort of)• Passed federal law in 2008, took effect Jul 1, 2010 studentpirgs.org
    24. 24. Price Disclosure Laws Higher Education Opportunity Act • Publishers must disclose prices to professors • Publishers must offer books unbundled • Colleges must list books during registration studentpirgs.org
    25. 25. Promote AlternativesCampaign Activities• 3,000 profs signed statement endorsing open textbooks• Student “marketing” force met with over 2,000 professors• Open textbook catalog studentpirgs.org
    26. 26. And… studentpirgs.org
    27. 27. studentpirgs.org
    28. 28. Fall 2011 National Tour studentpirgs.org
    29. 29. Mr. $200Textbook studentpirgs.org
    30. 30. TextbookRebel studentpirgs.org
    31. 31. 40 Campuses studentpirgs.org
    32. 32. 6 Weeks studentpirgs.org
    33. 33. 9,500 Miles studentpirgs.org
    34. 34. studentpirgs.org
    35. 35. studentpirgs.org
    36. 36. studentpirgs.org
    37. 37. studentpirgs.org
    38. 38. studentpirgs.org
    39. 39. studentpirgs.org
    40. 40. studentpirgs.org
    41. 41. studentpirgs.org
    42. 42. studentpirgs.org
    43. 43. studentpirgs.org
    44. 44. TextbookRebellion.org studentpirgs.org
    45. 45. “More ways to save than ever before” studentpirgs.org
    46. 46. Used Books• 75% the new cost in the bookstore• 60% of the new cost online• Buy from from friends, classmates studentpirgs.org
    47. 47. Renting• 40% of the new cost per semester• Online or on campus (new)• Up-front savings, no buyback blues studentpirgs.org
    48. 48. E-Books• 50% of the new cost (in print)• Usually a 180-day subscription• Some limits on printing and access studentpirgs.org
    49. 49. E-Readers• Many different devices available• Cost $379- $1000+• Additional cost for content studentpirgs.org
    50. 50. Student Preferences 25% 34% Prefer Rent All digital 66% 75% Keep Some Prefer printSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    51. 51. Average Savings E-Readers 39% E-Books 52% Rentals 61% Used Books 25%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    52. 52. Maximum Savings Rentals 33% E-Books 8%E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    53. 53. We can do better than that. studentpirgs.org
    54. 54. OpenOEducationalEResourcesR studentpirgs.org
    55. 55. “Educational materialsoffered under a license allowing the public to freely use, adapt anddistribute the content” studentpirgs.org
    56. 56. Homework OER Textbooks studentpirgs.org
    57. 57. What does “open” actually mean? studentpirgs.org
    58. 58. Open Licensing vs.Some Rights All Rights Reserved Reserved studentpirgs.org
    59. 59. Open LicensingRights: Conditions:• Freely use the • All: Credit the author work • Some: Share under• Adapt, remix, revis same license e the content • Some: Use must be• Create and not for profit distribute copies studentpirgs.org
    60. 60. Open LicensingSystem of standardized open licenses www.creativecommons.org Attribution Attribution No Derivs (BY) (BY-ND) Attribution Share-Alike Attribution Non- (BY-SA) Commercial (BY-NC) Attribution Non- Attribution Non- Commercial Share-Alike Commercial No Derivs (BY-NC-SA) (BY-NC-ND) studentpirgs.org
    61. 61. OpenWritingTextbook studentpirgs.org
    62. 62. OpenCalculusTextbook studentpirgs.org
    63. 63. OpenEcon 101Textbook studentpirgs.org
    64. 64. What’s the catch? studentpirgs.org
    65. 65. There isn’t one.** Obviously there are still some challenges. studentpirgs.org
    66. 66. Open TextbooksCriteria 1: Quality• Covers similar content, with exercises and illustrations• Written and reviewed by experts• Used at Harvard, Caltech, UCLA… studentpirgs.org
    67. 67. Open TextbooksCriteria 2: Cost• Freely available online to everyone• Downloadable and printable at a low cost• Hard copies typically cost $20-40 and can be sold at the bookstore studentpirgs.org
    68. 68. Open TextbooksCriteria 3: Fit• Open license allows instructors to adapt the text to fit the class• Update in real time (but no unnecessary new editions) studentpirgs.org
    69. 69. Overall SavingsOpen Textbooks 80% Rentals 33% E-Books 8% E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    70. 70. PublisherStudent Professor studentpirgs.org
    71. 71. PublisherStudent Professor studentpirgs.org
    72. 72. Savings from switching to open textbooks. Physics Calculus Economics 185 Students 150 Students 90 Students $24,575 $20,115 $10,114 4 Years Tuition Down Payment $75,000 401(k) At Iowa State On First Home after 40 yearsSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    73. 73. How is itsustainable? studentpirgs.org
    74. 74. OER ModelsIndividuals• Wider distribution of work Robert Beezer• Sabbatical projects “The world didn’t need another linear algebra book. It• Personal motivation needed a free one.” linear.ups.edu studentpirgs.org
    75. 75. OER ModelsInstitutions• Pool resources with Community College other colleges with Consortium for OER similar needs More than 200 colleges working to• Pass policies review, create and promote OER. supporting faculty oerconsortium.org use of OER studentpirgs.org
    76. 76. OER ModelsFoundations• Grants or prizes to OER authors• Support the development of sustainable models studentpirgs.org
    77. 77. OER ModelsState Gov’t• Investment in OER WA recently launched to reduce higher ed OER library for its 81 costs largest courses. The 1st year will save• Federal investment students $1.3 million. in OER that opencourselibrary.org improves access/quality studentpirgs.org
    78. 78. OER ModelsFederal Gov’t• Invest in “generic” US Dept. of Labor OER content that created $2 billion can be localized grant program to improve job training.• Require open license The first wave of for all taxpayer grants required a CC BY license on all funded resources materials created. studentpirgs.org
    79. 79. OER ModelsPublishers• Lots of room for Commercial open improvement on textbook publisher traditional model Revenue (incl. royalties) from• Business models selling optional print copies, study aids. built around books rather than on them flatworldknowledge.com studentpirgs.org
    80. 80. Making affordabletextbooks a reality studentpirgs.org
    81. 81. What You Can DoFACULTY can seek & consideropen textbooks, and use othercost reducing practices.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
    82. 82. What You Can DoSTUDENTS can speak to theirprofessors and encouragethem to consider opentextbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
    83. 83. What You Can DoCOLLEGES can offer support tofaculty interested in adoptingor writing open textbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
    84. 84. What You Can DoAUTHORS can show preferencefor publishers usingalternative models, like opentextbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
    85. 85. In Search of Affordable Textbooks: How OER Can Reduce Costs International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org

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