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2011-11-09 In Search of Affordable Textbooks: How OER Can Reduce Costs (Sloan-C Conference)

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An introduction to open textbooks and OER as a solution to the high cost of textbooks.

9 November 2011
Sloan Consortium International Conference on Online Learning
Orlando, FL

This session was webcast for virtual attendees. For more information see: http://sloanconsortium.org/conferences/2011/aln/search-affordable-textbooks-how-oer-can-reduce-costs.

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2011-11-09 In Search of Affordable Textbooks: How OER Can Reduce Costs (Sloan-C Conference)

  1. 1. In Search of Affordable Textbooks: How OER Can Reduce Costs International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
  2. 2. Textbookscost HOWmuch??? studentpirgs.org
  3. 3. PopularWritingTextbook studentpirgs.org
  4. 4. PopularCalculusTextbook studentpirgs.org
  5. 5. PopularEcon 101Textbook studentpirgs.org
  6. 6. “Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” studentpirgs.org
  7. 7. Students shouldexpect to spend$1137 per year - College Board studentpirgs.org
  8. 8. Textbooks vs. Inflation Prices are rising 4 times250%200% Textbooks150%100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
  9. 9. 26% of tuition@ public 4-year72% of tuition@ comm. College - GAO studentpirgs.org
  10. 10. 7 in 10students surveyedhadn’t bought arequired text dueto cost - Student PIRGs studentpirgs.org
  11. 11. Student PIRGs Research studentpirgs.org
  12. 12. Publisher Practices 6th Edition $224.95 used 5th edition $81.78 studentpirgs.org
  13. 13. Publisher Practices Statistics with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2- Semester Printed Access Card $213.95 studentpirgs.org
  14. 14. Publisher Practices only $142.95 studentpirgs.org
  15. 15. Market Failure studentpirgs.org
  16. 16. ProducerConsumer studentpirgs.org
  17. 17. PublisherStudent Professor studentpirgs.org
  18. 18. PublisherStudent Professor studentpirgs.org
  19. 19. Rx Drug CompanyPatient Doctor studentpirgs.org
  20. 20. Student PIRGscampaign 2003-2011 studentpirgs.org
  21. 21. Exposing the ProblemCampaign Activities• 8 studies on various elements of the issue• 1,000+ media hits over the last 8 years• Congressional investigation studentpirgs.org
  22. 22. Organizing FacultyCampaign Activities• 700 prof letter on new editions• UCLA math dept negotiated 25% cut• 23-campus Calstate faculty resolution studentpirgs.org
  23. 23. Price Disclosure LawsCampaign Activities• Passed laws in WA, OR, CT, AZ, CA (sort of)• Passed federal law in 2008, took effect Jul 1, 2010 studentpirgs.org
  24. 24. Price Disclosure Laws Higher Education Opportunity Act • Publishers must disclose prices to professors • Publishers must offer books unbundled • Colleges must list books during registration studentpirgs.org
  25. 25. Promote AlternativesCampaign Activities• 3,000 profs signed statement endorsing open textbooks• Student “marketing” force met with over 2,000 professors• Open textbook catalog studentpirgs.org
  26. 26. And… studentpirgs.org
  27. 27. studentpirgs.org
  28. 28. Fall 2011 National Tour studentpirgs.org
  29. 29. Mr. $200Textbook studentpirgs.org
  30. 30. TextbookRebel studentpirgs.org
  31. 31. 40 Campuses studentpirgs.org
  32. 32. 6 Weeks studentpirgs.org
  33. 33. 9,500 Miles studentpirgs.org
  34. 34. studentpirgs.org
  35. 35. studentpirgs.org
  36. 36. studentpirgs.org
  37. 37. studentpirgs.org
  38. 38. studentpirgs.org
  39. 39. studentpirgs.org
  40. 40. studentpirgs.org
  41. 41. studentpirgs.org
  42. 42. studentpirgs.org
  43. 43. studentpirgs.org
  44. 44. TextbookRebellion.org studentpirgs.org
  45. 45. “More ways to save than ever before” studentpirgs.org
  46. 46. Used Books• 75% the new cost in the bookstore• 60% of the new cost online• Buy from from friends, classmates studentpirgs.org
  47. 47. Renting• 40% of the new cost per semester• Online or on campus (new)• Up-front savings, no buyback blues studentpirgs.org
  48. 48. E-Books• 50% of the new cost (in print)• Usually a 180-day subscription• Some limits on printing and access studentpirgs.org
  49. 49. E-Readers• Many different devices available• Cost $379- $1000+• Additional cost for content studentpirgs.org
  50. 50. Student Preferences 25% 34% Prefer Rent All digital 66% 75% Keep Some Prefer printSource: www.studentpirgs.org/textbooks/research studentpirgs.org
  51. 51. Average Savings E-Readers 39% E-Books 52% Rentals 61% Used Books 25%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  52. 52. Maximum Savings Rentals 33% E-Books 8%E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  53. 53. We can do better than that. studentpirgs.org
  54. 54. OpenOEducationalEResourcesR studentpirgs.org
  55. 55. “Educational materialsoffered under a license allowing the public to freely use, adapt anddistribute the content” studentpirgs.org
  56. 56. Homework OER Textbooks studentpirgs.org
  57. 57. What does “open” actually mean? studentpirgs.org
  58. 58. Open Licensing vs.Some Rights All Rights Reserved Reserved studentpirgs.org
  59. 59. Open LicensingRights: Conditions:• Freely use the • All: Credit the author work • Some: Share under• Adapt, remix, revis same license e the content • Some: Use must be• Create and not for profit distribute copies studentpirgs.org
  60. 60. Open LicensingSystem of standardized open licenses www.creativecommons.org Attribution Attribution No Derivs (BY) (BY-ND) Attribution Share-Alike Attribution Non- (BY-SA) Commercial (BY-NC) Attribution Non- Attribution Non- Commercial Share-Alike Commercial No Derivs (BY-NC-SA) (BY-NC-ND) studentpirgs.org
  61. 61. OpenWritingTextbook studentpirgs.org
  62. 62. OpenCalculusTextbook studentpirgs.org
  63. 63. OpenEcon 101Textbook studentpirgs.org
  64. 64. What’s the catch? studentpirgs.org
  65. 65. There isn’t one.** Obviously there are still some challenges. studentpirgs.org
  66. 66. Open TextbooksCriteria 1: Quality• Covers similar content, with exercises and illustrations• Written and reviewed by experts• Used at Harvard, Caltech, UCLA… studentpirgs.org
  67. 67. Open TextbooksCriteria 2: Cost• Freely available online to everyone• Downloadable and printable at a low cost• Hard copies typically cost $20-40 and can be sold at the bookstore studentpirgs.org
  68. 68. Open TextbooksCriteria 3: Fit• Open license allows instructors to adapt the text to fit the class• Update in real time (but no unnecessary new editions) studentpirgs.org
  69. 69. Overall SavingsOpen Textbooks 80% Rentals 33% E-Books 8% E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
  70. 70. PublisherStudent Professor studentpirgs.org
  71. 71. PublisherStudent Professor studentpirgs.org
  72. 72. Savings from switching to open textbooks. Physics Calculus Economics 185 Students 150 Students 90 Students $24,575 $20,115 $10,114 4 Years Tuition Down Payment $75,000 401(k) At Iowa State On First Home after 40 yearsSource: www.studentpirgs.org/textbooks/research studentpirgs.org
  73. 73. How is itsustainable? studentpirgs.org
  74. 74. OER ModelsIndividuals• Wider distribution of work Robert Beezer• Sabbatical projects “The world didn’t need another linear algebra book. It• Personal motivation needed a free one.” linear.ups.edu studentpirgs.org
  75. 75. OER ModelsInstitutions• Pool resources with Community College other colleges with Consortium for OER similar needs More than 200 colleges working to• Pass policies review, create and promote OER. supporting faculty oerconsortium.org use of OER studentpirgs.org
  76. 76. OER ModelsFoundations• Grants or prizes to OER authors• Support the development of sustainable models studentpirgs.org
  77. 77. OER ModelsState Gov’t• Investment in OER WA recently launched to reduce higher ed OER library for its 81 costs largest courses. The 1st year will save• Federal investment students $1.3 million. in OER that opencourselibrary.org improves access/quality studentpirgs.org
  78. 78. OER ModelsFederal Gov’t• Invest in “generic” US Dept. of Labor OER content that created $2 billion can be localized grant program to improve job training.• Require open license The first wave of for all taxpayer grants required a CC BY license on all funded resources materials created. studentpirgs.org
  79. 79. OER ModelsPublishers• Lots of room for Commercial open improvement on textbook publisher traditional model Revenue (incl. royalties) from• Business models selling optional print copies, study aids. built around books rather than on them flatworldknowledge.com studentpirgs.org
  80. 80. Making affordabletextbooks a reality studentpirgs.org
  81. 81. What You Can DoFACULTY can seek & consideropen textbooks, and use othercost reducing practices.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
  82. 82. What You Can DoSTUDENTS can speak to theirprofessors and encouragethem to consider opentextbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
  83. 83. What You Can DoCOLLEGES can offer support tofaculty interested in adoptingor writing open textbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
  84. 84. What You Can DoAUTHORS can show preferencefor publishers usingalternative models, like opentextbooks.More information here:studentpirgs.org/textbooks/take-action studentpirgs.org
  85. 85. In Search of Affordable Textbooks: How OER Can Reduce Costs International Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org

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