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Textbook affordability is there a role for the library


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Try searching the library catalog, as many students do each semester, for the latest version of the textbook being used in a class at many universities and you will likely come up empty-handed. Many academic libraries – due to high prices, frequently-issued new editions, and a tendency to go missing from the collection – have justifiably chosen to play only a marginal role in the provision of textbooks on campus. However, the dynamics of the textbook market are changing rapidly and this presentation will explore the question: should libraries reconsider the roles they play in the provision of course materials on campus? This session will focus on the issue of affordability in the context of the rapid evolution and increased availability of e-textbooks (electronic versions of textbooks). Topics covered will include: --an overview of the e-textbook market. --purchasing options and outlets for e-textbooks. --new business models for institutional access to e-textbooks. --potential savings from e-textbook adoptions. --information on negotiating with publishers and platform providers. --why the library is well-positioned to play a prominent role in the provision of e-textbooks.

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Textbook affordability is there a role for the library

  1. 1. TEXTBOOK AFFORDABILITY:IS THERE A ROLE FOR THELIBRARY?Charles Lyons( Hendrix( Annual ConferenceJune 8, 2013Image: Anne Holly, author, TextbookRomance
  2. 2. Textbooks Simply Cost Too MuchSource: UB Libraries DigitalCollectionsToday it’s 20%
  3. 3. LibrariesandTextbooks:It’s AlwaysBeen aRockyRelationshipSource: Proquest HistoricalNewspapers
  4. 4. The Classic Textbook Role for LibrariesSource: SUNY Geneseo MilneLibrary
  5. 5. The Emergence of e-Textbooks:Time for Libraries to Re-Think RolesSource:
  6. 6. 1. Traditional Publishers• Negotiating with traditional publishers for lowerprices (often by buying in bulk).2. Open Textbooks• Creating alternatives to compete withtraditional textbooks… free ones!3. Information Disclosure• Informing instructors, students, andadministrators about options for saving money3 Approaches to Affordability
  7. 7. PILOTS AT UBe-Textbooks: Roles for Libraries
  8. 8. Deploying e-Textbook Pilots at UB toExplore These Key QuestionsStatus• What are the features of today’s e-textbooks?Preference • Do students like/want e-textbooks?Affordability • Can e-textbooks lower prices?Biz Models • What are sustainable business models?Outcomes• Can e-textbooks improve learningoutcomes?Library Roles • Where does the library fit?
  9. 9. • Students in participating classes given free accessto the electronic version of the required textbook1. CourseBased• A group of students given free access to up to any12 e-textbooks they choose2. StudentBased• Course based pilot but using courses across threeSUNY campuses3. Multi-Campus• Traditional library model: IP authenticated, campuswide access to an e-textbook4. SiteLicense4 Distinct e-Textbook Pilots
  10. 10. • 850 students, 5 courses, Courseloadplatform, McGraw Hill as Publisher, Fall 20121. CourseBased• 300 Educational Opportunity Program (EOP)students CourseSmart platform, Spring 20132. StudentBased• 443 students, 6 courses, 3 SUNY’s, 6publishers, CourseSmart, Spring 20133. Multi-Campus• Nature’s Principles of Biology, campus wideaccess to limited version, FY 2012-134. SiteLicense4 Distinct e-Textbook Pilots (more)
  11. 11. • Learning Management System: use the LMS tomanage access is an emerging best practice• Identity / Privacy: managing student data securely isvery important!Identity Management
  12. 12. e-Textbook Pilots:Other Lessons Learned• Support: providing help/support duringpilots was NOT as heavy as expected• Accessibility: most vendors are behind• Faculty education is needed• Length of access: need more options
  13. 13. CURRENT STATUS OFE-TEXTBOOKSe-Textbooks: Roles for Libraries
  14. 14. STUDENT PREFERENCEe-Textbooks: Roles for Libraries
  15. 15. e-Textbooks: Student Likes and DislikesBased on Our Survey DataCheaperMore portableEnvironmentallyfriendlySearchingScreen readingOnline distractionsFlipping aroundInternet connectionLikesDislikes
  16. 16. 30%30%40%MaybeNoYesRapidly shifting attitudesQ: Do you plan to purchase an e-textbook in the future?14%043%042%NoMaybeYesFall 2012 Spring 2013
  17. 17. • High laptop access• Low tablet and smartphone access• Student based pilot averaged five booksper student• A small number of students accounted formajority of features useUsage (Fall 12 & Spring 13)
  18. 18. AFFORDABILITYe-Textbooks: Roles for Libraries
  19. 19. e-Journals Didn’t Lower Prices,Why Can e-Textbooks?• Used Market: publishers are motivated becausethey are losing money on print• Frustration: textbook consumers are fired up• Journals are tied to promotion and tenure;textbooks not so much• Open textbooks provide competition• We’ve learned something from the transitionswith e-journals and e-books• Bulk purchasing: publishers will lower prices ifthey can increase sales volume
  20. 20. Reasons Why They Cost Too Much…Inelastic1and Mediated2MarketPublishers StudentsProfessors2Mediated: the book chooser is not the book buyer1Inelastic: price does not affect demand (not yet)
  21. 21. SharingUsedGo WithoutPirate LibraryHow Students Respond to High Prices
  22. 22. Bundling withSupplementalsNew Editions “Custom”TextbooksHow Publishers Respond toStudents Not Buying New Textbooks
  23. 23. • 87% avg savings off new list• $23 per student per e-textbook1. CourseBased• $42 per student per e-textbook2. StudentBased• 61% avg savings off new list• $47 per student per e-textbook3. Multi-Campus• Inconclusive4. SiteLicensePublisher Want to Respond withe-Textbooks (and at lower prices)
  24. 24. LEARNING OUTCOMESe-Textbooks: Roles for Libraries
  25. 25. Longitudinal increases in:• Study efficiency• Organization• Engagement• FlexibilityNo reported differences in:• Reading moreStudent Learning Trends
  26. 26. Students report:• 1/3 e-textbook• 1/3 makes no difference• 1/3 print textbookQ: Do e-textbooks or print textbooks provide abetter learning experience?
  27. 27. BUSINESS MODELSe-Textbooks: Roles for Libraries
  28. 28. Partnership with the University Bookstore(?)Content Aggregators• CourseLoad, CourseSmart, Vital Source, CafeScribe, KnoIndividual Publishers• Cengage Brain, McGraw-Hill Connect, PearsonMyLabs, Wiley PlusAcademic collaborations• Internet2/EDUCAUSE• SUNY / New York State• Anyone in the audience?Content Acquisition Models:Collaboration is Key
  29. 29. • SUNY as an Individual License Negotiator• Course Based Fee• Universal e-Textbook Fee• Pay per view• e-Textbooks as Financial Aid• Open Learning ResourcesLooking Forward:Sustainable Business Models
  30. 30. • e-Reserves and other library models• Performance based pricing• Edition based pricing• Tiered pricing• Move away from pricing based on discountoff list print price• Big deals, bundles• Site licensesMore ExperimentalBusiness Models
  31. 31. LIBRARY ROLESe-Textbooks: Roles for Libraries
  32. 32. Why the Library?• Libraries have managed transitions from print toelectronic before• Libraries know academic publishing and licensing• Libraries already manage access to non-textbook e-books• Tomorrow’s e-textbooks will resemble today’s librarydatabases• This is an opportunity for library to (further) integrate into the curriculum• Libraries are well positioned on campus as coordinatorsand facilitators
  33. 33. LibrariesVendors:PublishersPlatformsTeaching &Learning:InstructorsStudentsUniversityAdmin:LegalAccessibilityBusinessOfficersTechnology:Learning MgtSystemITBookstores:UniversityLocalOnline
  34. 34. Don’t Forget About…
  35. 35. e-Textbooks are Coming…Are Libraries Ready?• Students will soon arrive at college expecting e-textbooks• Graduates will be expected to be e-literate• Publishers are motivated to get out of print• e-Textbooks are currently only at 10% of the market• We are early in the evolution of e-textbooks• Increasing ubiquity of e-Readers, tablets, smartphones• Rise of online learning and MOOC’s
  36. 36. THANKS! QUESTIONS?e-Textbooks: Roles for LibrariesCharles Lyons( Hendrix( June 8, 2013