Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)


Published on

Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge.

24 February 2011
Eastern Sociological Society Conference
Philadelphia, PA

  • Be the first to comment

  • Be the first to like this

2011-02-24 Making Textbooks Affordable (Eastern Sociological Society Conference)

  1. 2. Issue Background
  2. 3. Issue Background Textbooks cost $900 per year for the average student
  3. 4. Issue Background <ul><li>Prices rising </li></ul><ul><li>4 times </li></ul><ul><li>the rate of inflation </li></ul>250% 200% 150% 100% 50% 0% 1989 1994 1999 2004 2009 Textbook Prices Textbooks Inflation
  4. 5. Issue Background <ul><li>26% of tuition @ public 4-year </li></ul><ul><li>72% of tuition @ comm. college </li></ul>Textbooks cost HOW much???
  5. 6. Issue Background <ul><li>Campaign started by students at UCI in 2003 </li></ul><ul><li>Our report Rip-Off 101 exposed the problem. </li></ul>
  6. 7. Issue Background 6 th Edition Outrageous Prices $238.95 only
  7. 8. Issue Background Unnecessary New Editions used 5th edition $81.78 6 th Edition $224.95
  8. 9. Issue Background Costly Bundles $213.95 with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card Statistics
  9. 10. Issue Background <ul><li>Withholding price info from professors </li></ul><ul><li>Charging far lower prices overseas </li></ul><ul><li>Custom and loose leaf editions sabotage resale </li></ul><ul><li>“ Cheaper” e-books end up costing more </li></ul>
  10. 11. Issue Background “ Market Failure”
  11. 12. Issue Background Normal Market Producer Consumer
  12. 13. Issue Background Textbooks Market Publisher Professor Student
  13. 14. Issue Background Similar to... Rx Drug Company Doctor Patient
  14. 15. Issue Background <ul><li>New Federal Law: </li></ul><ul><ul><ul><li>Part of the Higher Education Opportunity Act ( “HEOA”) of 2008 </li></ul></ul></ul><ul><ul><ul><li>Went into effect on July 1, 2010 </li></ul></ul></ul>
  15. 16. Issue Background <ul><li>New Federal Law: </li></ul><ul><ul><ul><li>Publishers must disclose prices and revision histories – proactively. </li></ul></ul></ul><ul><ul><ul><li>Publishers must offer the option to purchase supplements separately. </li></ul></ul></ul><ul><ul><ul><li>Colleges must list book assignments during registration. </li></ul></ul></ul>
  16. 17. Issue Background <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  17. 18. Solutions
  18. 19. Solutions “ Students have more options than ever before”
  19. 20. <ul><ul><ul><li>75% the new cost in the bookstore </li></ul></ul></ul><ul><ul><ul><li>60% of the new cost online </li></ul></ul></ul><ul><ul><ul><li>Buy from from friends, classmates </li></ul></ul></ul>Solutions Used Books
  20. 21. <ul><ul><ul><li>40% of the new cost </li></ul></ul></ul><ul><ul><ul><li>Online companies – rent by mail </li></ul></ul></ul><ul><ul><ul><li>Many bookstores have started to rent </li></ul></ul></ul>Solutions Renting
  21. 22. <ul><ul><ul><li>50% of the new cost </li></ul></ul></ul><ul><ul><ul><li>Usually like a180-day rental. </li></ul></ul></ul><ul><ul><ul><li>Available for many different devices. </li></ul></ul></ul>Solutions E-Books
  22. 23. <ul><ul><ul><li>Used Books </li></ul></ul></ul><ul><ul><ul><li>New editions </li></ul></ul></ul><ul><ul><ul><li>Bundles </li></ul></ul></ul><ul><ul><ul><li>Custom editions </li></ul></ul></ul><ul><ul><ul><li>Perpetuating the problem </li></ul></ul></ul>Solutions <ul><ul><ul><li>Rentals </li></ul></ul></ul><ul><ul><ul><li>Prices based on new books – will rise just as fast </li></ul></ul></ul><ul><ul><ul><li>Not everyone wants to rent </li></ul></ul></ul><ul><ul><ul><li>E-Books </li></ul></ul></ul><ul><ul><ul><li>No resale value, but cost more than renting </li></ul></ul></ul><ul><ul><ul><li>Limitations on access, printing </li></ul></ul></ul><ul><ul><ul><li>Most students prefer print </li></ul></ul></ul>
  23. 24. Solutions Student Preferences 66% Keep Some 34% Rent All 75% Prefer print 25% Prefer digital
  24. 25. Solutions Maximum savings of all three options combined is 34%
  25. 26. Solutions <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  26. 27. Solutions
  27. 28. Solutions
  28. 29. Solutions
  29. 30. Models for Affordability
  30. 31. Open Textbooks
  31. 32. <ul><li>1. Like regular texts: </li></ul><ul><ul><ul><li>Table of contents, chapters, exercises </li></ul></ul></ul><ul><ul><ul><li>Written by experts </li></ul></ul></ul><ul><ul><ul><li>Edited and reviewed </li></ul></ul></ul>Open Textbook Online: Free Print: $26.98 Open Textbooks
  32. 33. Open Textbooks <ul><li>2. Except affordable: </li></ul><ul><ul><ul><li>Free online to everyone </li></ul></ul></ul><ul><ul><ul><li>Downloadable, printable at no additional cost </li></ul></ul></ul><ul><ul><ul><li>Hard copies for $20-30 </li></ul></ul></ul>Open Textbook Online: Free Print: $19.95 Open Textbooks
  33. 34. Open Textbooks <ul><li>3. And flexible: </li></ul><ul><ul><ul><li>Instructors can customize by adding, editing, combining </li></ul></ul></ul><ul><ul><ul><li>New editions are optional </li></ul></ul></ul>Open Textbook Online: Free Print: $29.95 Open Textbooks
  34. 35. Open Textbooks <ul><li>Benefits of open textbooks: </li></ul><ul><ul><ul><li>All students have access online </li></ul></ul></ul><ul><ul><ul><li>Print copies and other formats are optional and affordably priced </li></ul></ul></ul><ul><ul><ul><li>Empower students as consumers </li></ul></ul></ul>Open Textbooks
  35. 36. Open Textbooks <ul><ul><li>Make copies and change formats </li></ul></ul><ul><ul><li>Distribute copies </li></ul></ul><ul><ul><li>Create customized versions </li></ul></ul><ul><ul><li>“ Open” = Open License </li></ul></ul>
  36. 37. <ul><li>Benefits for faculty: </li></ul><ul><ul><li>All students have access </li></ul></ul><ul><ul><li>New editions are optional </li></ul></ul><ul><ul><li>Ability to customize </li></ul></ul>Open Textbooks
  37. 38. <ul><li>Benefits for students: </li></ul><ul><ul><li>Online access is free </li></ul></ul><ul><ul><li>Other formats are fairly priced (PDF, print, etc.) </li></ul></ul><ul><ul><li>Flexibility to use their preferred format </li></ul></ul>Open Textbooks
  38. 39. Open Textbooks Open Textbooks How does it work?
  39. 40. Open Textbooks Open Textbooks <ul><li>1. Individual authors </li></ul><ul><ul><li>Personal motivations </li></ul></ul><ul><ul><li>Sabbatical time/grant funding </li></ul></ul><ul><ul><li>Count open textbooks toward tenure? </li></ul></ul>
  40. 41. Open Textbooks Open Textbooks <ul><li>2. Institutional projects </li></ul><ul><ul><ul><ul><li>A consortium of 80+ community colleges is pooling resources to write and review texts </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Rice University founded, a platform that hosts numerous open textbooks </li></ul></ul></ul></ul>
  41. 42. Open Textbooks Open Textbooks <ul><li>3. Government funding </li></ul><ul><ul><ul><ul><li>The WA community college system received state funding for the 80 highest enrollment courses </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The Department of Labor recently announced a $2 billion grant program to create open course materials </li></ul></ul></ul></ul>
  42. 43. Open Textbooks Open Textbooks 4. Commercial publishers
  43. 44. Open Textbooks Publisher Professor Students Textbooks Market Open Textbooks
  44. 45. Open Textbooks Publisher Professor Students Open Textbooks Open Textbooks
  45. 46. Open Textbooks <ul><li>Requirements for a Solution: </li></ul><ul><li>1. High Quality </li></ul><ul><li>2. Sustainable </li></ul><ul><li>3. Affordable </li></ul><ul><li>4. For All Students </li></ul>
  46. 47. What You Can Do
  47. 48. What You Can Do <ul><li>Open Textbooks: </li></ul><ul><li>1. Consider adopting </li></ul><ul><li>2. Spread the word to others </li></ul><ul><li>3. Seek support from your institution </li></ul><ul><li>4. Sign the Statement </li></ul>
  48. 49. What You Can Do <ul><li>Reduce Costs for Students: </li></ul><ul><li>1. Use previous editions </li></ul><ul><li>2. Avoid bundles, custom </li></ul><ul><li>3. Turn book orders in on time </li></ul><ul><li>4. Sign the Statement </li></ul>
  49. 50. Nicole Allen Textbook Advocate The Student PIRGs 401-484-8104 [email_address]