2011-11-09 The State of Open Textbooks (Sloan-C Conference)

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A numbers-by-numbers look at the current state of open textbooks: what people think, who is using them and how much students save.

9 November 2011
Sloan Consortium International Conference on Online Learning
Orlando, FL

Published in: Education, Business, Technology
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  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • The savings really do add up.• Here are some examples of classes and how much students would save using an open textbook rather than the average traditional textbook in each subject.• Point out one. “For example, switching to an open textbook in a 185-student physics class would save students the equivalent of four years tuition at a state university.”
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.
  • 1= Extremely Important2= Somewhat Important3= Part of the Decision4= Not a Major Factor5 = Not Really a Consideration
  • 2010 – 1-519.5%6-10 18.5%11-15 15.7%16-20 11.3%Over 20 38%
  • 2011-11-09 The State of Open Textbooks (Sloan-C Conference)

    1. 1. The State of Open TextbooksInternational Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org
    2. 2. Textbookscost HOWmuch??? studentpirgs.org
    3. 3. “Student loan debtoutpaced credit card debtfor the first time last yearand is likely to top a trilliondollars this year.” studentpirgs.org
    4. 4. Students shouldexpect to spend$1137 per year - College Board studentpirgs.org
    5. 5. Textbooks vs. Inflation Prices are rising 4 times250%200% Textbooks150%100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
    6. 6. 26% of tuition@ public 4-year72% of tuition@ comm. College - GAO studentpirgs.org
    7. 7. Market Failure studentpirgs.org
    8. 8. ProducerConsumer studentpirgs.org
    9. 9. PublisherStudent Professor studentpirgs.org
    10. 10. PublisherStudent Professor studentpirgs.org
    11. 11. Rx Drug CompanyPatient Doctor studentpirgs.org
    12. 12. OpenOEducationalEResourcesR studentpirgs.org
    13. 13. “Educational materialsoffered under a license allowing the public to freely use, adapt anddistribute the content” studentpirgs.org
    14. 14. Homework OER Textbooks studentpirgs.org
    15. 15. Open Licensing vs.Some Rights All Rights Reserved Reserved studentpirgs.org
    16. 16. Open TextbooksCriteria 1: Quality• Covers similar content, with exercises and illustrations• Written and reviewed by experts• Used at Harvard, Caltech, UCLA… studentpirgs.org
    17. 17. Open TextbooksCriteria 2: Cost• Freely available online to everyone• Downloadable and printable at a low cost• Hard copies typically cost $20-40 and can be sold at the bookstore studentpirgs.org
    18. 18. Open TextbooksCriteria 3: Fit• Open license allows instructors to adapt the text to fit the class• Update in real time (but no unnecessary new editions) studentpirgs.org
    19. 19. PublisherStudent Professor studentpirgs.org
    20. 20. Open TextbooksBy The Numbers studentpirgs.org
    21. 21. StudentsSpring 2010 and 2011 Surveys of ~1000 studentpirgs.org
    22. 22. 70% report not buying a textbook due to costSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    23. 23. 87% of those students believe it hurts gradesSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    24. 24. $175.48 average cost of traditional textbookSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    25. 25. How muchdoes thiscalculustext cost? studentpirgs.org
    26. 26. Ways to Save• Rentals• E-Books• E-Readers• Used Books studentpirgs.org
    27. 27. Average Savings E-Readers 39% E-Books 52% Rentals 61% Used Books 25%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    28. 28. $135.02 average spent on trad. textbookSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    29. 29. 75% prefer print 25% prefer digitalSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    30. 30. Other studies found that flips after using an iPadSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    31. 31. 66% would keep some books for the future34% would rent them allSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    32. 32. Maximum Savings Rentals 33% E-Books 8%E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    33. 33. How muchdoes this opentextbook cost? studentpirgs.org
    34. 34. $27.68 average spent on open textbooksSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    35. 35. $107.34 average open textbook savingsSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    36. 36. Maximum SavingsOpen Textbooks 80% Rentals 33% E-Books 8% E-Readers 1%Source: www.studentpirgs.org/textbooks/research studentpirgs.org
    37. 37. FacultyInformal survey of 114 faculty at trade show studentpirgs.org
    38. 38. 62% Had heard of open textbooks studentpirgs.org
    39. 39. 33% Knew what open textbooks were studentpirgs.org
    40. 40. 13% Had consideredusing an open textbook studentpirgs.org
    41. 41. 3% Had used an opentextbook at some point studentpirgs.org
    42. 42. $10,734 Avg. savings per 100 student classSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    43. 43. Savings from switching to open textbooks. Physics Calculus Economics 185 Students 150 Students 90 Students $24,575 $20,115 $10,114 4 Years Tuition Down Payment $75,000 401(k) At Iowa State On First Home after 40 yearsSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    44. 44. 96% Would use an open textbookSource: www.studentpirgs.org/textbooks/research studentpirgs.org
    45. 45. MediaOpen Textbooks in the News studentpirgs.org
    46. 46. Articles Mentioning Open Textbooks 250 221 200 150 129 100 75 50 26 0 2008 2009 2010 2011 studentpirgs.org
    47. 47. ModelsHow open textbooks are being created studentpirgs.org
    48. 48. ModelsIndividuals• Wider distribution of work Robert Beezer• Sabbatical projects “The world didn’t need another linear algebra book. It• Personal motivation needed a free one.” linear.ups.edu studentpirgs.org
    49. 49. ModelsInstitutions• Pool resources with Community College other colleges with Consortium for OER similar needs More than 200 colleges working to• Pass policies review, create and promote OER. supporting faculty oerconsortium.org use of OER studentpirgs.org
    50. 50. ModelsFoundations• Grants or prizes to OER authors• Support the development of sustainable models studentpirgs.org
    51. 51. OER ModelsState Gov’t• Investment in OER WA recently launched to reduce higher ed OER library for its 81 costs largest courses. The 1st year will save• Federal investment students $1.3 million. in OER that opencourselibrary.org improves access/quality studentpirgs.org
    52. 52. OER ModelsFederal Gov’t• Invest in “generic” US Dept. of Labor OER content that created $2 billion can be localized grant program to improve job training.• Require open license The first wave of for all taxpayer grants required a CC BY license on all funded resources materials created. studentpirgs.org
    53. 53. OER ModelsPublishers• Lots of room for Commercial open improvement on textbook publisher traditional model Revenue (incl. royalties) from• Business models selling optional print copies, study aids. built around books rather than on them flatworldknowledge.com studentpirgs.org
    54. 54. Case StudyFlat World Knowledge studentpirgs.org
    55. 55. Great Openly Student Textbooks Licensed Choices Top Professionally Fully Openly Customization Free Saleable StudyAuthors Developed Supported Licensed Platform Online Formats Aids Source: Flat World Knowledge (www.flatworldknowledge.com)
    56. 56. New Authors and New Books Published 2007-201140 New authors under contract New Books Published35 3430 29 26 2625 24 2220 1915 14 1010 5 0 0 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 Source: Flat World Knowledge (www.flatworldknowledge.com)
    57. 57. Growth in Adoptions Fall 2009-Fall 20111800 1686160014001200 8891000 379%800 increase from 2009-600 352400200 0 Source: Flat World Knowledge (www.flatworldknowledge.com)
    58. 58. Growth in Unique School Adoption Fall 2009-Fall 2011800 737700600 226%500 413 increase400 from 2009- 2011300 226200100 0 Source: Flat World Knowledge (www.flatworldknowledge.com)
    59. 59. 1= Extremely ImportantTop Reasons for Adopting 2= Somewhat Important 3= Part of the Decisiona FWK Open Textbook 4= Not a Major Factor 5 = Not Really a Consideration1. Free Online Version (1.35)2. Quality of Text’s Content (1.43)3. Prices of Format Choices (1.45)4. Availability of Format Choices (1.81)5. Concept of an Open Textbook (2.04)6. Availability of Supplements (2.39)7. Customizability of Core Content (2.68)8. Control over new edition timing (2.72)9. Easy Integration with LMS (2.89)10. Reputation of authors (3.80)
    60. 60. Teaching Experience Of Adopters (2011)over 20 years 29.3% 16-20 years 7.6% 11-15 years 14.1% 6-10 years 23.9% 1-5 years 25.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% Source: Flat World Knowledge (www.flatworldknowledge.com)
    61. 61. Percent of Use of Textbook Formats Black & White or Color Free Online book, 30% book; 46% Audiobook, 3 PIY % pdfs, 15% E-reader files, 6% Source: Flat World Knowledge (www.flatworldknowledge.com)
    62. 62. Source: Flat World Knowledge (www.flatworldknowledge.com)
    63. 63. The State of Open TextbooksInternational Conference on Online Learning November 2011 • Orlando, FL • #aln2011 Nicole Allen The Student PIRGs www.maketextbooksaffordable.org nicole@studentpirgs.org @txtbks studentpirgs.org

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