2012-03-06 Open Education and Solving the Textbook Cost Crisis
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Textbooks are one of the fastest growing college expenses in the United States, with prices rising more than four times the rate of inflation and individual books costing $100-200 a piece. This webinar will delve into the issues behind the high cost of textbooks and how open education is gaining momentum as a solution, incorporating the latest research and success stories from across the country.
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2012-03-06 Open Education and Solving the Textbook Cost Crisis
- 1. Open Education and Solving the Textbook Cost Crisis Open Education Week March 2012 • #openeducationwk Nicole Allen The Student PIRGs www.studentpirgs.org/textbooks nicole@studentpirgs.org twitter @txtbks studentpirgs.org
- 2. “Student loan debt outpaced credit card debt for the first time last year and is likely to top a trillion dollars this year.” studentpirgs.org
- 3. Textbooks cost HOW much??? studentpirgs.org
- 4. Popular Calculus Textbook studentpirgs.org
- 5. Popular Physics Textbook studentpirgs.org
- 6. Popular Econ 101 Textbook studentpirgs.org
- 7. The current system is broken studentpirgs.org
- 8. Course materials and supplies cost $1168 per year - College Board studentpirgs.org
- 9. Textbooks vs. Inflation Prices are rising 4 times 250% 200% Textbooks 150% 100% 50% Inflation inflation - Student PIRGs 0% 1989 1994 1999 2004 2009 studentpirgs.org
- 10. 26% of tuition @ public 4-year 72% of tuition @ comm. College - GAO studentpirgs.org
- 11. 7 in 10 students surveyed hadn’t bought a required text due to cost - Student PIRGs studentpirgs.org
- 12. Publisher Practices 6th Edition $224.95 used 5th edition $81.78 studentpirgs.org
- 13. Publisher Practices Statistics with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2- Semester Printed Access Card $213.95 studentpirgs.org
- 14. Publisher Practices only $142.95 studentpirgs.org
- 15. Publisher Practices studentpirgs.org
- 16. Market Failure studentpirgs.org
- 17. Normal Market Producer Consumer studentpirgs.org
- 18. Market Failure Publisher Student Professor studentpirgs.org
- 19. Another Market Failure Rx Drug Company Patient Doctor studentpirgs.org
- 20. “More ways to save than ever before” studentpirgs.org
- 21. Used Books • 75% the new cost in the bookstore • 60% of the new cost online • Buy from from friends, classmate s studentpirgs.org
- 22. Renting • 40% of the new cost per semester • Online or on campus (new) • Up-front savings, no buyback blues studentpirgs.org
- 23. E-Books • 50% of the new cost (in print) • Usually a 180-day subscription • Some limits on printing and access studentpirgs.org
- 24. E-Readers • Many different devices available • Cost $379- $1000+ • Additional cost for content studentpirgs.org
- 25. Average Savings E-Readers 39% E-Books 52% Rentals 61% Used Books 25% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 26. Student Preferences 25% 34% Prefer Rent All digital 66% 75% Keep Some Prefer print Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 27. Maximum Savings Rentals 33% E-Books 8% E-Readers 1% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 28. We can do better than that. studentpirgs.org
- 29. Open O Educational E Resources R studentpirgs.org
- 30. “Educational materials offered under a license allowing the public to freely use, adapt and distribute the content” studentpirgs.org
- 31. Homework OER Textbooks studentpirgs.org
- 32. What does “open” actually mean? studentpirgs.org
- 33. Open Licensing Standard Open Public Domain All Rights Some Rights No Rights Reserved Reserved Reserved studentpirgs.org
- 34. Open Licensing Rights: Conditions: • Freely use the • All: Credit the author work • Some: Share under • Adapt, remix, revis same license e the content • Some: Use must be • Create and not for profit distribute copies studentpirgs.org
- 35. Open Licensing System of standardized open licenses www.creativecommons.org Attribution Attribution No Derivs (BY) (BY-ND) Attribution Share-Alike Attribution Non- (BY-SA) Commercial (BY-NC) Attribution Non- Attribution Non- Commercial Share-Alike Commercial No Derivs (BY-NC-SA) (BY-NC-ND) studentpirgs.org
- 36. Open Textbooks studentpirgs.org
- 37. Open Physics Textbook OpenStaxCollege.org studentpirgs.org
- 38. Open Calculus Textbook OpenTextBookStore.org studentpirgs.org
- 39. Open Econ 101 Textbook FlatWorldKnowledge.com $35 pdf studentpirgs.org
- 40. Open Textbooks Criteria 1: Quality • Covers similar content, with exercises and illustrations • Written and reviewed by experts • Used at Harvard, Caltech, UCLA… studentpirgs.org
- 41. Open Textbooks Criteria 2: Cost • Freely available online to everyone • Downloadable and printable at a low cost • Hard copies typically cost $20-40 and can be sold at the bookstore studentpirgs.org
- 42. Open Textbooks Criteria 3: Fit • Open license allows instructors to adapt the text to fit the class • Update in real time (but no unnecessary new editions) studentpirgs.org
- 43. Maximum Savings Open Textbooks 80% Rentals 33% E-Books 8% E-Readers 1% Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 44. Savings from switching to open textbooks. Physics Calculus Economics 185 Students 150 Students 90 Students $24,575 $20,115 $10,114 4 Years Tuition Down Payment $75,000 401(k) At Iowa State On First Home after 40 years Source: www.studentpirgs.org/textbooks/research studentpirgs.org
- 45. Publisher Student Professor studentpirgs.org
- 46. Publisher Student Professor studentpirgs.org
- 47. What’s the catch? studentpirgs.org
- 48. What’s the catch? There isn’t one.* * Obviously there are still some challenges. studentpirgs.org
- 49. OER Models Individuals • Wider distribution of work Robert Beezer • Sabbatical projects “The world didn’t need another linear algebra book. It needed a free • Personal motivation one.” linear.ups.edu studentpirgs.org
- 50. OER Models Institutions • Pool resources with Community College other colleges with Consortium for OER similar needs More than 200 colleges working to review, • Provide support to create and promote OER. faculty who use OER oerconsortium.org • Pass OER policies studentpirgs.org
- 51. OER Models Institutions • Pool resources with University of Minnesota other colleges with Creating an online similar needs catalog of reviewed open textbooks, and • Provide support to providing support to faculty faculty who use OER open.umn.edu • Pass OER policies studentpirgs.org
- 52. OER Models Institutions • Pool resources with UMASS Amherst other colleges with Libraries similar needs Provided small grants to faculty to help • Provide support to transition to OER, saved students $72,000 faculty who use OER per year! open.umn.edu • Pass OER policies studentpirgs.org
- 53. OER Models Foundations • Grants or prizes to OER authors • Support the development of sustainable models studentpirgs.org
- 54. OER Models Government • Invest in “generic” WA recently launched OER content that OER library for its 81 can be localized largest courses. The 1st year will save • Require open license students $1.3 million. for all taxpayer opencourselibrary.org funded resources studentpirgs.org
- 55. OER Models Government • Invest in “generic” US Dept. of Labor OER content that created $2 billion can be localized grant program to improve job training. • Require open license The first wave of for all taxpayer grants required a CC BY license on all funded resources materials created. studentpirgs.org
- 56. OER Models Publishers • Lots of room for Non-profit publishing improvement on effort (Rice Univ.) traditional model Grant funding and support from for- • Business models profit partners. built around books OpenStaxCollege.org rather than on them studentpirgs.org
- 57. OER Models Publishers • Lots of room for Commercial open improvement on textbook publisher traditional model Revenue (incl. royalties) from • Business models selling optional print copies, study aids. built around books rather than on them flatworldknowledge.com studentpirgs.org
- 58. Student PIRGs campaign 2003-2012 studentpirgs.org
- 59. Exposing the Problem Campaign Activities • 8 studies on various elements of the issue • 1,000+ media hits over the last 8 years • Congressional investigation studentpirgs.org
- 60. Organizing Faculty Campaign Activities • 700 prof letter on new editions • UCLA math dept negotiated 25% cut • 23-campus Calstate faculty resolution studentpirgs.org
- 61. Price Disclosure Laws Campaign Activities • Passed laws in WA, OR, CT, AZ, CA (sort of) • Passed federal law in 2008, took effect Jul 1, 2010 studentpirgs.org
- 62. Price Disclosure Laws Higher Education Opportunity Act • Publishers must disclose prices to professors • Publishers must offer books unbundled • Colleges must list books during registration studentpirgs.org
- 63. Promote Alternatives Campaign Activities • 3,000 profs signed statement endorsing open textbooks • Student “marketing” force met with over 2,000 professors • Open textbook catalog studentpirgs.org
- 64. studentpirgs.org
- 65. Questions/Discussion studentpirgs.org
- 66. Open Education and Solving the Textbook Cost Crisis Open Education Week March 2012 • #openeducationwk Nicole Allen The Student PIRGs www.studentpirgs.org/textbooks nicole@studentpirgs.org twitter @txtbks studentpirgs.org
Editor's Notes
- Although the problem has continued to grow worse and worse, it’s actually starting to get better in the short term because students have more ways to save.
- • Open textbooks are like traditional textbooks in many ways. • They are written by experts and reviewed, same kind of material. • Hard copies are even sold in bookstores.