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Open Textbooks, Open Doors<br />www.studentpirgs.org/open-textbooks<br />Geoff Cain<br />College of the Redwoods<br />
Background<br />Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer)<br />           http...
Textbook Costs<br />Prices rising<br />2x<br />the rate of<br />inflation<br />
Textbook Costs<br />Students spend between<br />$750 - $900<br />per year on <br />textbooks<br />
The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Producer<br />Consumer<br />
The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Publisher<br />Student<br />Pro...
The Problem<br />Publisher<br />Each textbook is bought and sold several times, but the publisher only profits on the firs...
The Problem<br />only<br />$238.95<br />High <br />Prices<br />
The Problem<br />$81.78<br />used 5th edition<br />new 6th<br />$213.95<br />New Editions<br />
The Problem<br />Biology, 8e<br />with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Ca...
The Solution<br />The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework pu...
Open Textbooks<br />Redefine the model and the “text.”<br />
Open Textbooks<br />What makes a textbook open?<br />
What is “Open”?<br />An “Open Text” is free of copyright constraints.<br />Public Domain   <br />Creative Commmons<br />At...
Open Textbooks<br />Open licenses legally grant the right to:<br />Make copies and change formats<br />Distribute copies<b...
Open Textbooks<br />A good way to think about open licenses:© Some Rights Reserved (vs. All Rights Reserved)<br />
Open Textbooks<br />Content is like traditional textbooks:<br />Table of contents, chapters, index<br />Written by expert ...
Open Textbooks<br />Formats go beyond traditional textbooks:<br />Accessible free online by the public<br />Downloadable, ...
Inside an Open Textbook<br />
Inside an Open Textbook<br />Collaborative Statistics<br />By Barbara Illowsky and Susan Dean<br />cnx.org/content/col1052...
Download PDF or print<br />Read online version<br />Purchase printed copy<br />Inside an Open Textbook<br />
Purchasing a hard copy through print on demand publisher QOOP<br />Inside an Open Textbook<br />
Key term links to definition<br />Click here to print out<br />Navigate table of contents<br />Inside an Open Textbook<br />
Open Textbooks<br />Benefits for students:<br />Students choose their preferred format (print, PDF, online, etc.)<br />Onl...
Open Textbooks<br />Benefits for instructors:<br />All students have access to the text<br />New editions are optional<br ...
Open Textbooks<br />Benefits for Colleges<br />Greater access to education for more students<br />Save money<br />Textbook...
Open Textbooks<br />Publisher<br />Flawed Market<br />Open Textbooks<br />Publisher<br />Student<br />Professor<br />Stude...
The Solution<br />The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework pu...
Open Textbook Models<br />
Open Textbook Models<br />Individual authors<br />Personal motivations<br />Sabbatical time/grant funding<br />Count open ...
Open Textbook Models<br />Institutional projects<br />A consortium of 80+ community colleges is pooling resources to write...
Open Textbook Models<br />Government funding<br />A new bill introduced by Sen. Durbin (D-IL) would create a federal grant...
Open Textbook Models<br />Commercial Publishers<br />Flat World Knowledge <br /><ul><li> first open textbook publisher
 11 books in spring 2009
 used at over 400 schools.</li></li></ul><li>Open Textbook Models<br />The FWK business model:<br />Develop textbooks trad...
Open Textbook Models<br />The Long Tail<br />The same area<br />
Open Textbook Models<br />Principles of Microeconomics<br />By Libby Rittenberg and Timothy Tregarthen<br />Adoptions at: ...
Open Textbook Models<br />Benefits of this publishing model:<br />Used books aren’t a big threat, since new books are affo...
Open Textbook Models	<br />Publisher<br />Publisher<br />The normal supply chain restored and publishers gain the opportun...
The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework publishers’ business...
What You Can Do<br />
What You Can Do<br />Instructors can seek & consider open textbooks, and use other cost reducing practices.<br />
What You Can Do<br />Students can speak to their professors and encourage them to consider open textbooks.<br />
What You Can Do<br />Colleges can offer support to faculty interested in adopting or writing open textbooks.<br />
What You Can Do<br />Authors can show preference for publishers using alternative models, like open textbooks.<br />Or at ...
Resources<br />Open Textbook Catalog:<br />studentpirgs.org/open-textbooks<br />Some Specific ExamplesA High School Biolog...
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Open textbooks-presentation

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This is a presentation I put together for faculty and community members at College of the Redwoods.

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Open textbooks-presentation

  1. 1. Open Textbooks, Open Doors<br />www.studentpirgs.org/open-textbooks<br />Geoff Cain<br />College of the Redwoods<br />
  2. 2. Background<br />Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer)<br /> http://sethgodin.typepad.com/<br />
  3. 3. Textbook Costs<br />Prices rising<br />2x<br />the rate of<br />inflation<br />
  4. 4. Textbook Costs<br />Students spend between<br />$750 - $900<br />per year on <br />textbooks<br />
  5. 5. The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Producer<br />Consumer<br />
  6. 6. The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Publisher<br />Student<br />Professor<br />
  7. 7. The Problem<br />Publisher<br />Each textbook is bought and sold several times, but the publisher only profits on the first sale<br />Bookstore<br />used books<br />Students<br />Part 2:<br />Self-destructive business model drives unstable model<br />
  8. 8. The Problem<br />only<br />$238.95<br />High <br />Prices<br />
  9. 9. The Problem<br />$81.78<br />used 5th edition<br />new 6th<br />$213.95<br />New Editions<br />
  10. 10. The Problem<br />Biology, 8e<br />with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card<br />$213.95<br />Costly Bundles<br />
  11. 11. The Solution<br />The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework publishers’ business model to be more efficient and sustainable<br />
  12. 12. Open Textbooks<br />Redefine the model and the “text.”<br />
  13. 13. Open Textbooks<br />What makes a textbook open?<br />
  14. 14. What is “Open”?<br />An “Open Text” is free of copyright constraints.<br />Public Domain <br />Creative Commmons<br />Attribution (by) <br />Share Alike (sa) <br />Non-Commercial (nc)<br />No Derivative Works (nd) <br />http://creativecommons.org<br />
  15. 15. Open Textbooks<br />Open licenses legally grant the right to:<br />Make copies and change formats<br />Distribute copies<br />Create customized versions<br />
  16. 16. Open Textbooks<br />A good way to think about open licenses:© Some Rights Reserved (vs. All Rights Reserved)<br />
  17. 17. Open Textbooks<br />Content is like traditional textbooks:<br />Table of contents, chapters, index<br />Written by expert author<br />Edited and reviewed<br />
  18. 18. Open Textbooks<br />Formats go beyond traditional textbooks:<br />Accessible free online by the public<br />Downloadable, typically as a PDF<br />Available in print<br />
  19. 19. Inside an Open Textbook<br />
  20. 20. Inside an Open Textbook<br />Collaborative Statistics<br />By Barbara Illowsky and Susan Dean<br />cnx.org/content/col10522<br />
  21. 21. Download PDF or print<br />Read online version<br />Purchase printed copy<br />Inside an Open Textbook<br />
  22. 22. Purchasing a hard copy through print on demand publisher QOOP<br />Inside an Open Textbook<br />
  23. 23. Key term links to definition<br />Click here to print out<br />Navigate table of contents<br />Inside an Open Textbook<br />
  24. 24. Open Textbooks<br />Benefits for students:<br />Students choose their preferred format (print, PDF, online, etc.)<br />Online access is free, other formats are optional and fairly priced<br />
  25. 25. Open Textbooks<br />Benefits for instructors:<br />All students have access to the text<br />New editions are optional<br />Ability to customize<br />Corrections are immediate<br />
  26. 26. Open Textbooks<br />Benefits for Colleges<br />Greater access to education for more students<br />Save money<br />Textbooks customized to a specific population<br />
  27. 27. Open Textbooks<br />Publisher<br />Flawed Market<br />Open Textbooks<br />Publisher<br />Student<br />Professor<br />Student<br />Professor<br />
  28. 28. The Solution<br />The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework publishers’ business model to be more efficient and sustainable<br />
  29. 29. Open Textbook Models<br />
  30. 30. Open Textbook Models<br />Individual authors<br />Personal motivations<br />Sabbatical time/grant funding<br />Count open textbooks toward tenure?<br />
  31. 31. Open Textbook Models<br />Institutional projects<br />A consortium of 80+ community colleges is pooling resources to write and review texts<br />Rice University founded CNX.org, a platform that hosts numerous open textbooks<br />Hewlett & Maxfield Foundations funded the creation of a new open textbook<br />
  32. 32. Open Textbook Models<br />Government funding<br />A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF <br />The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.<br />
  33. 33. Open Textbook Models<br />Commercial Publishers<br />Flat World Knowledge <br /><ul><li> first open textbook publisher
  34. 34. 11 books in spring 2009
  35. 35. used at over 400 schools.</li></li></ul><li>Open Textbook Models<br />The FWK business model:<br />Develop textbooks traditionally (peer review, editors, author royalties etc.)<br />Give instructors the option to customize<br />Offer textbooks free online to all students<br />Make money by selling print copies, study guides, etc. that are attractive to students<br />
  36. 36. Open Textbook Models<br />The Long Tail<br />The same area<br />
  37. 37. Open Textbook Models<br />Principles of Microeconomics<br />By Libby Rittenberg and Timothy Tregarthen<br />Adoptions at: <br />Calstate-LA, Penn State, University of Illinois, University of Massachusetts, University of Texas at Arlington...<br />flatworldknowledge.com<br />Online: FREE<br />PDF: $19.95<br />Print: $29.95<br />
  38. 38. Open Textbook Models<br />Benefits of this publishing model:<br />Used books aren’t a big threat, since new books are affordable<br />Digital and print-on-demand distribution is far more efficient<br />No need for excessive restrictions to prevent piracy - the book is already available for free!<br />
  39. 39. Open Textbook Models <br />Publisher<br />Publisher<br />The normal supply chain restored and publishers gain the opportunity to sell directly to students<br />Each textbook is bought and sold several times, but the publisher only profits on the first sale<br />Bookstore<br />Bookstore<br />used books<br />Students<br />Students<br />Flawed Model<br />Open Textbooks<br />
  40. 40. The solution must:<br />Make the market more student-centric, without undermining faculty<br />Rework publishers’ business model to be more efficient and sustainable<br />The Solution<br />
  41. 41. What You Can Do<br />
  42. 42. What You Can Do<br />Instructors can seek & consider open textbooks, and use other cost reducing practices.<br />
  43. 43. What You Can Do<br />Students can speak to their professors and encourage them to consider open textbooks.<br />
  44. 44. What You Can Do<br />Colleges can offer support to faculty interested in adopting or writing open textbooks.<br />
  45. 45. What You Can Do<br />Authors can show preference for publishers using alternative models, like open textbooks.<br />Or at least, aggressively negotiate electronic rights.<br />
  46. 46. Resources<br />Open Textbook Catalog:<br />studentpirgs.org/open-textbooks<br />Some Specific ExamplesA High School Biology Textbook<br /> Textbooks for the California Learning Resource Network – These textbooks have already undergone peer-review.<br />Open Textbook CollectionsCommunity College Open Textbook Collaborative - This should be our first stop. I liked the amount of finished work represented by this project and the fact that they have English textbooks.<br />OER Commons - There are a lot of textbooks here that will be of interest to us. Under recommended resources click on "textbooks."<br />Connexions - This is a site that features reusable modules and learning objects as well as some texts.<br />Project Sites for OER and Open TextbooksSophia Open Content Initiative - This is from De Anza and a good example of a grant-driven project in California.<br />Community College Consortium for Open Educational Resources - This project site has a lot of useful links.<br />Open Education Resources Center for California - This is a good site for more information and resources in California.<br />
  47. 47. Open Textbooks, Open Doors<br />Adapted from a presentation by The Student PIRGs<br />Illustrations from www.studentpirgs.org and http://commons.wikimedia.org unless otherwise noted. <br />www.studentpirgs.org/open-textbooks<br />

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