Overview of the basic platforms, best practices and an urge to create strategy and measure analytics. This is a slide show from one of our seminars given to people who are beginners in social media. Of course, we present this in person, so you will be missing all of our personal input and notes, as well as the Q&A session we have. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger

1. Our Focus Is Social Media!
Our Focus Is Social Media!
Social Media Marketing Agency
facebook.com/TalkingFinger

2. Social Media Marketing
The Basics: Platforms

4. Large active user base
Average user has 140 friends
They spend 50 minutes per day on Facebook
Broad demographics for
B2B and B2C

5. Facebook is the
“Hub”
YouTube Tab
Twitter Tab
SlideShare Tab
Constant Contact Tab
Blogger Tab
Dozens More!

6. Facebook Ads: Targeted!
Cost effective direct marketing

7. Text messaging on steroids!
Personalized Hashtag creation to be used in all tweets
Integrate with other platforms
Here and now!

8. Use text and photos to tell the story of your business
Huge SEO (owned by Google!)
Encourage employees to blog (show the pride!)
Huge integration with social platforms!

9. Members of the business to optimize their profiles
as key figures and leaders
Organization Page to encourage followers
Thought leader/leader in the industry
Demographic that may not be on Facebook, Twitter etc
Use plug in’s to Twitter

11. Owned by Google
Huge SEO!
Most smart phones are better quality
than video cameras from
just a couple of years ago
Simple to share across any platform

12. Text

13. Text
Major platform integration with other Google
products shown and more, such as Calendars and
Accounting tools!

14. Excellent icon based links to other platforms/sites

15. Social Media Marketing
The Basics: Usage

16. General PointsPros
Create and build personal relationships
People do business with people they know
Long term continual engagement

17. Brand loyalty
Brand advocacy and
“cheerleaders”
Trust

18. General PointsDo....
Show interest in and listen to others
Be real, be yourself
Take time and do it right
Have fun!

19. General PointsDon’t...
Use platforms to shout your message
Talk about yourself continually
Use auto post programs

20. Add social icons to
ALL
newspaper and
magazine ads
In fact, it should be on EVERY
printed material you create!

21. Your website needs some love too!

22. Add all icons to your business cards
as well as their URL’s
the same as your phone, email and website

23. Add links to your email signature

24. Social Media Marketing
The Basics: Analytics and ROI

25. You MUST create a strategy
with goals

26. ...so you can see if you are doing THIS...
...or doing THIS with
your investment

27. A basic formula for social media ROI
Dollar investment in “hardware”
Human investment in “time”

28. A basic formula for social media ROI
Total sales in dollars resulting directly from efforts.

29. Working The Strategy:
Start into monthly first quarter

30. Working The Strategy:
Daily

31. ANALYTICS!!!
Done monthly across
all platforms to define initiatives. This is the cornerstone of success!

32. Thank you!
Facebook.com/TalkingFinger