Social Media Marketing Joe Recomendes @JRecomendes JoeRecomendes.com
Joe RecomendesBA - Boston CollegeMA - UNC Chapel Hill4 years experience in PR/SocialMediaDigital Marketing StrategistWalker MarketingWorked with a variety ofindustries Home Care Tourism Small Government
Today’s WorkshopThe Importance of a Digital StrategyOverview of Social NetworksOverview of Content StrategiesHands-On, Tricks of the Trade
Social MediaSocial media are media for social interaction, using highly accessible and scalablecommunication techniques. Social media is the use of web-based and mobile technologiesto turn communication into interactive dialogue. A common thread running through alldefinitions of social media is a blending of technology and social interaction for the co-creation of value. Social Networks Facebook Twitter LinkedIn Video Sharing YouTube Vimeo Photo Sharing Flickr Picasa
Social Media StrategyContent Marketing Creating Shareable Content Building an Audience Becoming a Resource
FacebookOver 800,000,000 usersMost popular social network by farTimeline will be rolling out soon. Higher brand engagement. Different actions for users.
TwitterPopular microblogging serviceTwitter brand pages coming soon. More opportunity to display relevant brand content.
FourSquareLocation based social network.People can ‘Check In’ at their currentlocation.Businesses can offer deals andspecials.
Content StrategyVideos YouTube is a popular search engine Video has 6x the response rate over printPhotos Dynamic, easy to share. Encourage fans to upload theirs.Blog Opportunity for keywords Provides fresh content for Google
Need More Fans?Publicize your Social Media Presence! Near the top of your Website Business Cards Email Signatures Brochures eNewsletters E-Blasts Stickers/Kiosks/Displays
Social Media ToolboxHootSuiteBit.lyTwitter Advanced SearchNutshell Mail
1 Hour/weekSchedule a week’s worth of posts throughHootsuite.Spend 2-5 minutes each day responding tocustomer questions and posts.
5 Hours/WeekSchedule a week’s worth of posts throughHootsuite.Spend 2-5 minutes each day responding tocustomer questions and posts.Plus: Write a blog for your website Monitor the results of your efforts
More than 5 HoursLearn how to properly read and act onanalytics data.Consider running ads Facebook Ads Google AdWords
Groupon, LivingSocialProvide an influx of new customers.Try to incentivize return visits by encouragingnew customers to follow you on social media.