Overview of social media platforms for UCD seminar

1. Social Media Applications and Case Studies

2. Overview Introduction to each of the key platforms Case studies and examples of platforms being used Live demonstration of each platform Hands-on Labs Review Q & A

3. Platforms

4. Key Platforms for Customers Social/Professional Networks Facebook, LinkedIn, MySpace (Main ones in US and Europe) Blogging/Micro-Blogging/Lifestreaming Wordpress, TypePad, Twitter, Posterous, Tumblr Video, Audio & Photo sharing YouTube, Vimeo, Blip etc.. Flickr, Photobucket, TwitPic, YFrog Mobile Foursquare, Facebook, Twitter, Yelp Bookmarks/Sharing Delicious, StumbleUpon, Digg, Google Profils

5. Facebook and LinkedIn

6. Irish Political Parties

7. UK Political Parties

8. Professional Networking

9. Blogging

10. Blogging Most effective way of building community and improving SEO Common Blogging Platforms WordPress, Type Pad, Bloggers, Blogspot Excellent way of engaging with readers Inform followers what is of interest to you Can use an informal style Show human face of organisation Participate in wider conversations Leave comments, interact, generate interest, etc.. Search Engines Love regularly updated content Now MNCs are encouraging employees to Blog and engage with social media IBM, Dell, Intel and Cisco

11. Blogs

12. Blogging Tips Connect to your most important keywords. Important for Search Engine Optimisation Grow the number of influential referral sites. Critical to get authoritative inboubnd links to your site Don’t forget the outbound links. Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. Measure endurance. Measure return visitor and length of time spent on site

13. Blogging Tips cont. Find and nurture your VIPs. Make sure you respond to key people – thos who subsribe and comment Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. Use URL shorteners to gauge subject interest. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. Build cross-referencing across social media tools. No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform Embed and measure calls to action. If we can get people to a landing page, we should.

14. Twitter

16. Great potential for building relationships

17. Directly with customers

18. Good examples Beaut.ie, Blacknight.ie, kogibbq

19. Good listening tool

20. What is being said about you and most importantly are you hearing it?

21. Easy to engage with customers

22. Reach out to them and resolve issues and improve service to them

23. Opportunity to convey a personal dimension rather than marketing speak

24. Has become mainstream over 2009/2010

26. Video Sites YouTube, Vimeo, Blip.tv

28. Old Spice, Tippex, Blendtec etc..

29. User-generated content

30. Run competitions for customers to build content (see Pat The Baker example)

31. Best Job in the World etc..

32. Extending digital footprint and brand-building purposes

33. Create engaging content, tag videos with keywords and distribute on a wide network

36. Sociable, AddThis, Share are widely used

37. Link all social profiles from website

38. Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc.

39. Ensure that RSS is enabled

40. Feedburner, GoogleReader, MyYahoo, NetVibes

41. Add rating and individual bookmark buttons

42. Digg, Technorati, Reddit, StumbleUpon, Delicious

43. Yahoo Pipes

45. Bookmarking, Sharing & RSS

46. Photosharing Sites

47. Mobile Apps

48. Mobile PhotoApps