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sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
sounddelivery social media conference 31.03.11
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sounddelivery social media conference 31.03.11

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A presentation for the Museums Association Social Media and Museums Conference, 31st March 2011.

A presentation for the Museums Association Social Media and Museums Conference, 31st March 2011.

Published in: Education
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Transcript

  • 1. Museums AssociationSocial Media and Museums<br />Mark Ellis<br />@sparkellis<br />www.sounddelivery.org.uk<br />
  • 2. 2<br />
  • 3. What’s changed?<br />1970<br />1702<br />1916<br />1930’s<br />2011<br />First newspaper published<br />Computer<br />TV<br />Radio <br />3<br />
  • 4. Why Should We Care?<br />Last year 30.1m adults in the UK – about 60% – accessed the internet every day<br />19.2 million households with an Internet connection in 2010, representing 73 per cent of households<br />43 per cent posted messages to social networking sites, chat sites or blogs<br />31 per cent of internet users aged 45 to 54 go online to post messages.<br />140 million tweets are sent a day <br />Around half a million new twitter accounts are set up each day<br />
  • 5. How we spend our time online<br />http://www.iabuk.net/en/1/ukomrevealshowbritonsspendtimeonline190510.mxs<br />
  • 6. But its all young people isn’t it?<br />More than two in five (43 percent) of Brits aged 55 to 74 use the internet frequently, says Age UK. <br />
  • 7. A few statistics<br />More than 500 million active users <br />50% of active users log on to Facebook in any given day <br />Average user has 130 friends on the site <br />Average user clicks the Like button on 9 pieces of content each month <br />Average user becomes a fan of 4 Pages each month <br />7<br />
  • 8.
  • 9.
  • 10. Why do we want to use social media?<br /><ul><li>To talk about issues that are relevant to us
  • 11. To engage with visitors/communities with similar interests
  • 12. Finding cheaper ways of communicating/marketing our events and exhibitions
  • 13. To get information that that might be useful to us
  • 14. Find new audiences?</li></li></ul><li>Engaging with your online communities<br />
  • 15. 12<br />A Tale of Two Twitter feeds<br />Dr Samuel Johnson<br />Dr Johnson’s House Museum<br />
  • 16. Dr. Samuel Johnson’s House Museum - @drjohnsonshouse<br />Just over 1000 followers<br />Tweets are from the staff<br />Updates on museum activity, word definitions and interaction with other twitter users<br />
  • 17. Dr. Samuel Johnson - @drsamueljohnson<br />Fake account taking on the persona of Dr. Samuel Johnson<br />Over 33,000 followers<br />Frequent coverage in the media, book of his best tweets released at Xmas 2010<br />Tweets about modern topics in the “voice” of Samuel Johnson<br />
  • 18.
  • 19. 16<br />
  • 20. Torquay Museum, Devon<br />Have a standard Fanpage<br />Have also created a profile for a sarcophagus of a young boy on display in the museum, portraying him as a real (albeit deceased) boy<br />Often referred to as a “friend finder’, this type of account is a creative way to reach your fans on Facebook<br />
  • 21. Speaks like a real person would, uploading images like you would on your own Facebook profile<br />Personable, using language that the followers will understand to describe what’s going on<br />Responds to interaction from the visitors, ensuring conversation continues<br />
  • 22. Giving information to the visitors of the museum in an original way<br />Encouraging people to interact with the museum’s other presence on Facebook<br />
  • 23. Why does it work?<br />Original and engaging – Psamtek’s profile gets much more interaction than Torquay’s other fanpage<br />An entertaining way to interact with your audience<br />Can help to shed the “stuffy” impression that many young people have of museums<br />More likely to be shared by your audience than a standard fanpage<br />
  • 24.
  • 25. “bloggers in residence”<br />
  • 26. Social Media Landscape<br />These are the tools that allow you to do something<br /> Its up to you to figure out what the *something* is!<br />23<br />

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