How can we use social media to promote social inclusion?

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Lots of us are experimenting with using social media - and we're reaching new audiences too. But how can we ensure that we use media to effectively target and reach people who would not normally get involved in museums and cultural heritage? This masterclass looks at how social media can build partnerships and other networks which begin to reach beyond the usual targets.

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How can we use social media to promote social inclusion?

  1. 1. Inclusion Programme Museum of London Using social media with excluded audiences
  2. 2. Background to the Inclusion Programme <ul><li>Project-based programme that uses creativity and media to engage people at risk of exclusion with their heritage </li></ul><ul><li>Learning/social outcomes for participants </li></ul><ul><li>Outputs – for wider community </li></ul><ul><li>Develop the Museum’s understanding of the issues involved in working with people at risk of social exclusion. </li></ul>
  3. 3. I am a technophobe! My experience of using social media in projects is very much from a non-technical mindset
  4. 4. Our approach <ul><li>Social media embedded in the process of the projects to support participants’ outcomes </li></ul><ul><li>This is a different approach from creation of media and resources that are targeted at excluded groups </li></ul>
  5. 5. Is a growth in use of social media mirrored in use by excluded audiences? <ul><li>Yes (personal observation) </li></ul><ul><li>Link to evaluation of inclusion programme which demonstrates improved social skills and meeting new people are outputs valued most highly. Social media can enhance these outputs. </li></ul>
  6. 6. Examples: Podcasts from the Past project
  7. 7. <ul><li>Participants researched, wrote and recorded podcasts that described objects to visually impaired visitors </li></ul><ul><li>Flickr to record of workshop images </li></ul><ul><li>http://www.flickr.com/photos/museumoflondon/sets/72157604150337067/ </li></ul><ul><li>Ning social network </li></ul><ul><li>http://podcastsfromthepast.ning.com/ </li></ul><ul><li>Online presence http://www.museumoflondon.org.uk/English/Collections/Prehistoric1700/PodcastsfromPast.htm </li></ul><ul><li>http://mymuseumoflondon.org.uk/blogs/community/sabbath-lamp-podcast/ </li></ul>
  8. 8. Flickr
  9. 9. Ning social network
  10. 10. Podcasts online
  11. 11. Brixton Riots project
  12. 12. <ul><li>Participants were trained to be social reporters and interviewed people involved in the Brixton Riots. They then edited their interviews. These interviews are featured on the Museum’s website </li></ul><ul><li>Blog written by participants </li></ul><ul><li>http://mymuseumoflondon.org.uk/blogs/blog/brixton-riots-1981-social-media-reporting-day-3/ </li></ul><ul><li>Flickr diary </li></ul><ul><li>http://www.flickr.com/photos/museumoflondon/sets/72157608648481031/ </li></ul>
  13. 13. Using social media even when the project is ‘non-media’ <ul><li>Current projects include Empire, an art project where a group are creating a sculpture of goods that were traded across the Empire to go in an under floor case in our new galleries http://www.flickr.com/photos/museumoflondon/sets/72157617731563282/ </li></ul><ul><li>http://mymuseumoflondon.org.uk/blogs/blog/empire-community-project-weeks-3-and-4/ </li></ul>
  14. 14. Social media supporting individual learning outcomes <ul><li>Increased ICT skills gained by creating web pages, adding images to Flickr, using social networks </li></ul><ul><li>Improved writing skills from blogs </li></ul><ul><li>Link to other participants through social networks during and beyond projects improves social skills and confidence </li></ul><ul><li>Increased knowledge of social media </li></ul><ul><li>More motivated to use social media independently </li></ul><ul><li>Increased enjoyment of museums through a medium they may find more accessible. </li></ul>
  15. 15. Challenges? <ul><li>Is there a long way to go before excluded audiences have full access to the range of social media and really take up use of these? </li></ul><ul><li>How to keep up to date with the ever expanding new media – Twitter, phone technologies, handheld consoles </li></ul><ul><li>Confidence and training for the staff working with excluded audiences </li></ul><ul><li>Suitable for all work – e.g. working with prisoners </li></ul><ul><li>More? </li></ul>

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