The digipak uses consistent colors and themes throughout to provide familiarity and avoid confusion for the audience. It features Madonna prominently using the rule of thirds composition to make her the clear focal point. Unlike some album covers, Madonna is not on the front to subvert conventions and avoid making her the sole center of attention. The mix of serif and sans serif fonts are easy to read against the dull background, with bolder contrast on the front cover to help it stand out from others. More text is used inside to provide information while keeping it small on the back to maintain focus on the artist imagery. All images have a similar style to create association between the visuals and this particular album.

1. Analysing digipak This whole digipak follows the
same colour scheme throughout
and also has the same theme.
This is because it gives a sense of
familiarity to the audience and
also so much different colours
could create confusion.
The reason why Madonna has
made her digipak quite doll
colours is so that you focus
more on her music.
In these images we can see that
the rule of thirds have been
used on every image. This
places Madonna at the centre
main focal point in all images
this therefore means this would
be the first thing the audience
would lay eyes on
Unlike other album covers the
artist isn’t on the front this
subverts from the typical
conventions of a digipak due to
the fact that the artist isn’t the
centre of attention.
Throughout the whole digipak
we have a mixture of serif and
sans serif writing which is quite
easy to read and straight
forward the font is quite clear
and doesn’t stand out much
compared to the image of the
artist. However, on the front
cover the writing stands out
from the dull background with
bold brown writing the
contrast of these two colours
cause the album cover to stand
out among the others
The positioning of the text is
made small on the back . This
is because it allows the
audience to pay direct
attention to the artist
imagery. However inside we
can see that we have much
more writing on other pieces
of the page. This is because
the audience tend to be more
attracted to what they can
recognise therefore, showing
identity with the artist will
entice them to purchase the
artist product.
All images on this digipak have a
similar style which is creating
constancy. This is so that the
audience will associate the images
or the themes with a particular
album.