The document discusses several technical aspects of music video production and analysis. Camerawork, including movement, distance, and shot selection, is important for conveying meaning. Editing pace helps set the mood, and should match the rhythm of the music. Technical elements like speed, close-ups, lighting, color, and mise-en-scene are also discussed as ways to emphasize moments and enhance the realism of the video.

1. Steve Archer- Music
Video Analysis

2. Camerawork
 Camerawork is massively significant upon meaning so it is integral to the
production.
 Movement, distance and shot all need to be analysed
 Movement can accompany the movement of the performer, or it can be used
to create a dynamic feel to the location, such as a band performing in a field
and the camera circling them.

3. The “Close up”
 Creates intimacy with the audience, but…
 Sells the ARTIST, not just the Song

4. Editing
 Pace of the transitions.

 Pace creates a mood for the video and often the pace comes with the
genre.

5. Voyeurism
 This suggests that there is a voyeuristic view towards woman and the
female body in music videos to please the male viewers.

6. Technical aspects
 Speed: create by the camera and editing
 “meat”: close ups and voice
 Beats: rhythm of music will match the editing.
 Light and colour: emphasises key moments creating a dramatic effect
and often comes with the genre. Colour is an easy way of telling what
genre the song is.
 Mise-en-scene: setting adds to the realness of the video.


7. Technical aspects
 Speed: create by the camera and editing
 “meat”: close ups and voice
 Beats: rhythm of music will match the editing.
 Light and colour: emphasises key moments creating a dramatic effect
and often comes with the genre. Colour is an easy way of telling what
genre the song is.
 Mise-en-scene: setting adds to the realness of the video.
