Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.

1. Simon Firth
Firth says that music videos are characterised by 3 main typologies:
Narrative, Contradictory and performance.
An example of Performance is
Outkast- Roses.
In the video, there is a male boy group
performing on a school stage in front
of teachers and students.
They are also telling a story which
supports what Firth says about the
narrative.
And finally the fact that they are
performing on a stage has nothing to
do with the lyrics of the song which
supports contradictory.