A digipak is a CD/DVD packaging that contains information about the artist through pictures and writing. Music companies prioritize eye-catching front and back covers to draw in buyers, while interior booklets provide more insight into the artist to encourage die-hard fans to purchase. Though digipaks come in various styles, they generally aim to convey the artist's vision throughout the packaging.

1. Conventions of a DigiPak
What is a DigiPak?
A digipak is a CD/DVD packaging which is used the
hold contents a digipak may contain information
on the artist or pictures of the artist. These
became essentially popular with record labels and
consumers within the early 2000s, when things
such as streaming and pirate downloading wasn’t
as easily accessible.
Plastic and card would be generally used to create
these digipak.
Music companies tend to prioritise the front and
back of the digipak this is due to the fact that this
would help draw consumers into buying the
product in the first place. However, the inside of
the would contain a booklet which potentially
gave insight into the artist which would cause ‘die-
hard’ fans to buy on impulse.
DigiPak may come in different styles some may
have a lot of images that show of the artist off
and some have much more writing that give a lot
of information on the artist,
Conclusion
All digipak come in different shapes
And sizes and some of them have much more
content then others however the typical
convention that all digipak should follow is to
convoy the artist feelings throughout the album
which is being displayed.
Barcode
Artist/Album
Name
Record
Label
Track list
Front
The front of the digipak will
have a picture that will
capture the audience into
investing in the product this
would commonly relate to
the album for example
Kanye West: Graduation