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Agency Resiliency tips from Karl Sakas

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Karl Sakas
Karl Sakas

Change is inevitable when you run an agency... but you can prepare by making your agency more resilient. Follow Karl's tips to be ready for both expected and unexpected changes in our industry. This presentation received a 100% audience satisfaction score at Content Marketing World 2018. Learn more at https://sakasandcompany.com/

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Agency Change is Inevitable How to Become More Resilient Karl Sakas Consultant & Coach, Sakas & Company @KarlSakas @ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Follow along with the 4-page handout: bit.ly/cmw2018tips
Ready to connect with like- minded people? Sit as follows: ? Mixed or Undecided I’ll NEVER sell my agency I WANT to sell my agency
@ K a r l S a k a s • # C M W o r l d Today is about building resiliency, not about specific trends
Expected vs. Unexpected
@ K a r l S a k a s • # C M W o r l d Growth Style Services Model Role Specialization
@ K a r l S a k a s • # C M W o r l d "People need to be reminded more often than they need to be instructed." Samuel Johnson, (1709-1784)
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Agency Growth Style3
@ K a r l S a k a s • # C M W o r l d Lifestyle (LS) vs. Equity (EQ)?
@ K a r l S a k a s • # C M W o r l d Lifestyle: • Moderate growth • Solid profits • Get paid now
@ K a r l S a k a s • # C M W o r l d Equity: • Fast growth • Max valuation • Future payout
@ K a r l S a k a s • # C M W o r l d Undecided or In the Middle
@ K a r l S a k a s • # C M W o r l d Step #3 of 10: Choose your agency’s Growth Style
@ K a r l S a k a s • # C M W o r l d EXERCISE: GROWTH STYLE & WHY YOU CHOSE IT
@ K a r l S a k a s • # C M W o r l d Services Model4
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Step #4 of 10: Choose your Services Model
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Role Specialization6
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Role Specialties Role Specialties (EQ vs. LS)① Account Management (AM) = happy clients ② Project Management (PM) = smooth work ③ Subject Matter Expert (SME) = bill lots of work ④ Support = help the billable people
@ K a r l S a k a s • # C M W o r l d Step #6 of 10: Define your level of Role Specialization
@ K a r l S a k a s • # C M W o r l d
@ K a r l S a k a s • # C M W o r l d Step #6 of 10: Define your level of Role Specialization
@ K a r l S a k a s • # C M W o r l d Lifestyle (LS) vs. Equity (EQ)?
@ K a r l S a k a s • # C M W o r l d Growth Style Services Model Role Specialization
@ K a r l S a k a s • # C M W o r l d Get full 10-step Workbook: Go to cmwtips.com

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Agency Resiliency tips from Karl Sakas

  • 1. Agency Change is Inevitable How to Become More Resilient Karl Sakas Consultant & Coach, Sakas & Company @KarlSakas @ K a r l S a k a s • # C M W o r l d
  • 2. @ K a r l S a k a s • # C M W o r l d Follow along with the 4-page handout: bit.ly/cmw2018tips
  • 3. Ready to connect with like- minded people? Sit as follows: ? Mixed or Undecided I’ll NEVER sell my agency I WANT to sell my agency
  • 4. @ K a r l S a k a s • # C M W o r l d Today is about building resiliency, not about specific trends
  • 6. @ K a r l S a k a s • # C M W o r l d Growth Style Services Model Role Specialization
  • 7. @ K a r l S a k a s • # C M W o r l d "People need to be reminded more often than they need to be instructed." Samuel Johnson, (1709-1784)
  • 8. @ K a r l S a k a s • # C M W o r l d
  • 9. @ K a r l S a k a s • # C M W o r l d Agency Growth Style3
  • 10. @ K a r l S a k a s • # C M W o r l d Lifestyle (LS) vs. Equity (EQ)?
  • 11. @ K a r l S a k a s • # C M W o r l d Lifestyle: • Moderate growth • Solid profits • Get paid now
  • 12. @ K a r l S a k a s • # C M W o r l d Equity: • Fast growth • Max valuation • Future payout
  • 13. @ K a r l S a k a s • # C M W o r l d Undecided or In the Middle
  • 14. @ K a r l S a k a s • # C M W o r l d Step #3 of 10: Choose your agency’s Growth Style
  • 15. @ K a r l S a k a s • # C M W o r l d EXERCISE: GROWTH STYLE & WHY YOU CHOSE IT
  • 16. @ K a r l S a k a s • # C M W o r l d Services Model4
  • 17. @ K a r l S a k a s • # C M W o r l d
  • 18. @ K a r l S a k a s • # C M W o r l d
  • 19. @ K a r l S a k a s • # C M W o r l d
  • 20. @ K a r l S a k a s • # C M W o r l d
  • 21. @ K a r l S a k a s • # C M W o r l d
  • 22. @ K a r l S a k a s • # C M W o r l d
  • 23. @ K a r l S a k a s • # C M W o r l d Step #4 of 10: Choose your Services Model
  • 24. @ K a r l S a k a s • # C M W o r l d
  • 25. @ K a r l S a k a s • # C M W o r l d
  • 26. @ K a r l S a k a s • # C M W o r l d Role Specialization6
  • 27. @ K a r l S a k a s • # C M W o r l d
  • 28. @ K a r l S a k a s • # C M W o r l d Role Specialties Role Specialties (EQ vs. LS)① Account Management (AM) = happy clients ② Project Management (PM) = smooth work ③ Subject Matter Expert (SME) = bill lots of work ④ Support = help the billable people
  • 29. @ K a r l S a k a s • # C M W o r l d Step #6 of 10: Define your level of Role Specialization
  • 30. @ K a r l S a k a s • # C M W o r l d
  • 31. @ K a r l S a k a s • # C M W o r l d Step #6 of 10: Define your level of Role Specialization
  • 32. @ K a r l S a k a s • # C M W o r l d Lifestyle (LS) vs. Equity (EQ)?
  • 33. @ K a r l S a k a s • # C M W o r l d Growth Style Services Model Role Specialization
  • 34. @ K a r l S a k a s • # C M W o r l d Get full 10-step Workbook: Go to cmwtips.com