The document outlines 5 overlooked keys to unlocking engagement in content marketing. It discusses thinking like the target audience rather than just a marketer. The keys include looking in the #1 place on a website for content ideas, using easy incentives to create engaging content, employing 3 nifty tricks to attract clicks and comments, stopping an annual project, and avoiding a mistake about marketing automation. The full details of the keys are only revealed if the presentation is voted for at an upcoming marketing conference.

1. 5 Overlooked Keys to
Unlocking Engagement
Don’t Think Like a Marketer. Think Like {This Person}.
.…to be revealed at Chicago AMA’s Marketing Slam 2016 (but only if you vote for
this presentation!)
CAMA Marketing Slam Proposal – Lindsey Dunn, Director, Content Marketing, American Hospital Association

2. Don’t just put yourself in the shoes of your
target.
To produce more engaging content, you
must put yourself in the shoes of… {here’s
a reference to our mystery person again}

3. 5 Tricks {Our Mystery Person}
Uses Daily
(that can unlock
engagement for your brand)

4. 1. The #1 place to look on a
website for your best content
marketing ideas

6. 2. The 1 easy incentive that will
ensure more engaging and high-
performing content

7. 3. 3 nifty content tricks to attract
clicks and comments

8. 4. The major annual project you
should stop doing.
(Our {mystery person} would never
do this.)

9. 5. The no. 1 mistake about
marketing automation to enable
engagement.

10. Thank you for your consideration at Chicago AMA’s Marketing Slam 2016
Lindsey Dunn
ldunn@aha.org