Account management advice from agency expert Karl Sakas
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![@KarlSakas
Build a P.E.T. Client FLYWHEEL
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Account management advice from agency expert Karl Sakas
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Tired of agency clients bossing you around? Build a P.E.T. Client Flywheel! Learn how to take control of the account management relationship with this actionable advice from agency expert Karl Sakas.
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Account management advice from agency expert Karl Sakas
- 1. Karl Sakas | Agency Consultant | @KarlSakas
- 2. @KarlSakas
- 4. @KarlSakas Build a P.E.T. Client FLYWHEEL Set Your Principles Show Empathy Use New Tools
- 5. @KarlSakas Build a P.E.T. Client FLYWHEEL By Soylentgreen [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons
- 6. @KarlSakas
- 7. @KarlSakas
- 10. • Is the customer always right? • Strategy-first? • What’s your MLoE? @KarlSakas 1) Set Your Priorities
- 11. • Terrible Client ≠ Terrible Person • Professional & personal goals • Assess “normal” expectations @KarlSakas 2) Show Empathy
- 12. • Pre-kickoff survey • “Strategically free” • Reason-Options-Choose (R-O-C) @KarlSakas 3) Use New Tools
- 13. @KarlSakas "People need to be reminded more often than they need to be instructed." Samuel Johnson, Author (1709-1784)
- 15. @KarlSakas R-O-C Framework 1. 2. 3. Cite a Reason. Give 2-3 Options. Let them Choose.
- 16. @KarlSakas Real-World R-O-C Examples 1. Past-due client wants new, urgent work.
- 17. @KarlSakas Real-World R-O-C Examples 2. They keep calling for help after launch.
- 18. @KarlSakas Real-World R-O-C Examples 3. Client asks you to do something stupid.
- 20. @KarlSakas Build a P.E.T. Client FLYWHEEL Set Your Principles Show Empathy Use New Tools
- 23. @KarlSakas Get eBook + Weekly Tips via Email Sign up at bit.ly/ getagencytips