1. 5 Things You're
Missing That Are
Killing Your
Business
Karl Sakas
karl@karlsakas.com | @KarlSakas

2. 1. Make more money
2. Find more free time
3. Love your work again
@KarlSakas #DMFB

3. The Fantasy
@KarlSakas #DMFB

4. Reality
The Reality

5. The Solution
1. Have a SYSTEM.
2. APPLY it CONSISTENTLY.
3. REPEAT.
@KarlSakas #DMFB

6. How I Got Here
● Helping clients
since I was 15
● Operations focus
since 2008
● Blog at KarlSakas.com
@KarlSakas #DMFB

7. The 5 Things...

8. The Five SYSTEMS You're Missing
1. Sales
2. Marketing
3. Accounting
4. Recruiting
5. Project Management
@KarlSakas #DMFB

9. Knowledge + ACTION
"People need to
be reminded more
often than they need
to be instructed."
-Samuel Johnson, 18th century
@KarlSakas #DMFB

10. Love Mai Tais, Hate Systems?
@KarlSakas #DMFB

11. #1: Your SALES System
1. Qualify your customers (standards & doing)
2. Get a CRM system to track pipeline
3. Recognize it can be better to give up
4. Move weak leads to "drip" automation
system
@KarlSakas #DMFB

12. #2: Your MARKETING System
1. Decide your priorities up front
2. Set a timeline for tactics' success
3. Automate followup to keep up with leads
4. Install and use Google Analytics on your site
@KarlSakas #DMFB

13. #3: Your ACCOUNTING System
1. Use accounting software, not a spreadsheet
2. Code your P&L using meaningful categories
3. Review your key reports weekly and monthly
4. Get advice from affordable experts
@KarlSakas #DMFB

14. #4: Your RECRUITING System
1. Get job-posting feedback from 2-3 people
2. Write your interview questions in advance
3. No "maybe" after the interview
4. Cut hassle with ATS like TheResumator.com
@KarlSakas #DMFB

15. #5: PROJECT MANAGEMENT System
1. Use lightweight PM like BasecampHQ.com
2. Check budgets (after & during)
3. Stop underestimating time costs
4. Do project post-mortems
@KarlSakas #DMFB

16. Resources to Make Work Easier,
More Profitable, and More Fun
1) Sales: 2) Marketing:
HighriseHQ.com google.com/analytics
3) Accounting: 4) Recruiting:
Lori at 919-467-2428 TheResumator.com
5) Project Mgmt: >>> Get More Advice:
BasecampHQ.com KarlSakas.com
@KarlSakas #DMFB

17. Follow this advice to:
1. Make more money
2. Find more free time
3. Love your work again
@KarlSakas #DMFB

18. >>> Go to
KarlSakas.com to
get the slides & free
email updates
Karl Sakas on 5 Things You're Missing
That Are Killing Your Business
@KarlSakas #DMFB