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Scale to Win: How to Grow Your Agency Without Breaking

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Learn how to grow your agency without the usual growing pains. Get advice based on agency expert Karl Sakas' work with clients worldwide.

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Scale to Win: How to Grow Your Agency Without Breaking

  1. 1. Karl Sakas, Agency Consultant @KarlSakas
  2. 2. Story: An Agency Leader Like You… @KarlSakas
  3. 3. @KarlSakas
  4. 4. Exciting… @KarlSakas
  5. 5. …and scary! @KarlSakas
  6. 6. Scale @KarlSakas
  7. 7. @KarlSakas
  8. 8. @KarlSakas Bonus: Free Workbook
  9. 9. Scope Assumptions 1. New business is coming in. 2. Growing at least 30% annually. 3. You’ll make time to do the workbook. @KarlSakas
  10. 10. @KarlSakas
  11. 11. @KarlSakas
  12. 12. @KarlSakas
  13. 13. 5 Keys to Scaling Your Agency 1. Know your growth style. (LS vs. HG) 2. Offer the right services. (S-I-T) 3. Use the right team structure. (AM/PM/SME) 4. Build your team a clock. (Helper, not Hero) 5. Say “No” to scope creep. (R-O-C) @KarlSakas
  14. 14. “People need to be reminded more often than they need to be instructed.” Samuel Johnson, Author, 18th century
  15. 15. Agency-Scaling Point #1: Know your growth style. @KarlSakas
  16. 16. Lifestyle (LS) vs. High-Growth (HG) @KarlSakas
  17. 17. Agency-Scaling Point #2: Offer the right services. @KarlSakas
  18. 18. Agency Services Model (S-I-T) 1. Strategy (“tell me what to do”) 2. Implementation (“do it for me”) 3. Training (“teach us how to do it”) @KarlSakas
  19. 19. Agency-Scaling Point #3: Use the right team structure. @KarlSakas
  20. 20. Client-Related Roles 1. Account Management (AM) = happy clients 2. Project Management (PM) = smooth work 3. Subject Matter Expert (SME) = bill lots of work @KarlSakas
  21. 21. Marketing & Sales
  22. 22. Agency-Scaling Point #4: Build your team a clock. @KarlSakas
  23. 23. Be the Helper, not the Hero: 5 Ways 1. Coaching, stop doing. 2. Stop micromanaging. 3. Values, Goals, and Resources (VGR). 4. “New Rope” not “Wet Twine.” 5. Schedule “heads down” time. @KarlSakas
  24. 24. Agency-Scaling Point #5: Say “No” to scope creep. @KarlSakas
  25. 25. @KarlSakas
  26. 26. R-O-C Framework 3. Cite a Reason. Give 2-3 Options. Let them Choose. 2. 1. @KarlSakas
  27. 27. @KarlSakas
  28. 28. R-O-C Framework 3. Cite a Reason. Give 2-3 Options. Let them Choose. 2. 1. @KarlSakas
  29. 29. Act Out!
  30. 30. Real-World R-O-C Examples 1. Client asks you to do something stupid. @KarlSakas
  31. 31. 2. They keep calling for help after launch. Real-World R-O-C Examples @KarlSakas
  32. 32. 3. Past-due client wants new, urgent work. Real-World R-O-C Examples @KarlSakas
  33. 33. 5 Keys to Scaling Your Agency 1. Know your growth style. (LS vs. HG) 2. Offer the right services. (S-I-T) 3. Use the right team structure. (AM/PM/SME) 4. Build your team a clock. (Helper, not Hero) 5. Say “No” to scope creep. (R-O-C) @KarlSakas
  34. 34. Challenge @KarlSakas
  35. 35. Go to bit.ly/GetTheClientBook Get eBook + Workbook + Newsletter

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