1. THE PANDEMIC + THE RECOVERY:
TODAY… AND PREPARING FOR WHAT’S NEXT
COVID-19 insights from agency advisor Karl Sakas
Late April 2020 | karl@sakasandcompany.com
@KarlSakas

2. Q&A CALL: OUR AGENDA
1. Current: What I’m seeing now
2. Future: Insights for what’s to come
3. Q&A: Help you prioritize your focus
@KarlSakas

3. PRIORITIES FOR AGENCIES
1. Leadership: Our employees, clients, and
communities are looking to us to lead.
2. Action: Even in the face of uncertainty,
we need to take calculated actions now.
3. Self-Care: We must put on our own
oxygen masks first.
@KarlSakas

4. SNAPSHOT: 350+ AGENCIES
@KarlSakas

5. @KarlSakas
PART 1
What I’m seeing today,
at agencies worldwide

6. WHAT I’M SEEING TODAY
1. Overall: Frustration, uncertainty… and hope.
2. Account Services: Frozen or cut.
3. Sales: Slow or stopped.
4. Marketing: Content, and “free” consults.
5. Team: Uncertainty… and rallying.
6. Leadership: Exhaustion… and hope.
@KarlSakas

7. WHAT AGENCIES ARE ASKING
1. How does this compare to 2008 GFC?
2. How to restart our sales pipeline?
3. Where to find higher-value clients?
4. Recovery timeline: Demand Deferred, or
Demand Destroyed?
@KarlSakas

8. @KarlSakas
PART 2
Insights about what’s next, from
CMOs, agencies… and history.

9. “ALL WILL COME RIGHT”
@KarlSakas

10. CMO’S: RECOVERY PREP
@KarlSakas

11. SURVEY: 42,000+ AGENCIES
@KarlSakas

12. AGENCIES: 2020 OPTIMISM
@KarlSakas

13. SPECIALISTS: ++OPTIMISTIC
@KarlSakas

14. PRIORITY: HIGH-VALUE CLIENTS
@KarlSakas

15. GROWTH VS. SURVIVAL

16. PERCEPTION + REALITY
@KarlSakas

17. @KarlSakas
PART 3
Q&A to help you prioritize
where to focus next
at your agency

18. YOUR CLIENTS NEED YOU
@KarlSakas