Branding : It's Getting Personal

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Branding : It's Getting Personal

  1.  
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  3. yourmindframe.com
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  5. www.kylelacy.com @kyleplacy
  6. Add Slideshare Link
  7. #cantonad
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  9. What are we going to talk about? <ul><li>The Value of Story Telling </li></ul><ul><li>The Definition of Brand </li></ul><ul><li>The 6 P’s of Personal Branding </li></ul><ul><li>6 Ways to Use Social Media </li></ul>
  10. 55,600 28-45 within 10 miles of Canton, OH
  11. 36,480 45-64 within 10 miles of Canton, OH
  12. +600M Users on Facebook
  13. 300,000 New Twitter Accounts Created Every Day
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  17. You can’t be consumers. You need to be producers.
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  31. Stories give us context and context helps us understand things
  32. Stories inspire more people to action
  33. Story Telling <ul><li>Remember the characters </li></ul><ul><li>What is the conflict? </li></ul><ul><li>Talk about the environment </li></ul>
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  36. 3 Types of Corporate Sub-Brands
  37. Singular Identity
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  40. The Group Dynamic
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  42. The Rockstar(s) Quotient
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  46. Which One is Better? <ul><li>Singular Identity </li></ul><ul><li>The Group Dynamic </li></ul><ul><li>The Rockstar(s) Quotient </li></ul>
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  48. How Do You Measure Success?
  49. Measurement <ul><li>Fan Counts </li></ul><ul><li>Google Grade </li></ul><ul><li>Twitter for Klout </li></ul><ul><li>Sales Metrics </li></ul><ul><li>Email Distribution </li></ul><ul><li>LinkedIn Profile Views </li></ul><ul><li>Retweets Per Page View </li></ul>
  50. Action Items <ul><li>Write the Story </li></ul><ul><li>Define the characters </li></ul><ul><li>What is YOUR story? </li></ul><ul><li>How do YOU fit in the overall identity? </li></ul>
  51. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: YourMindFrame.com </li></ul><ul><li>Email: kyle@yourmindframe.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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