1. How to Deliver
Successful Digital Marketing Work
for Your Company & Clients
Lead Early & Often
Karl Sakas | karl@agencyfirebox.com | @KarlSakas

2. The Olympic athlete
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3. My mission
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4. Today
Follow @KarlSakas
Better results, less frantic

5. Today
Follow @KarlSakas
Less Frantic
Better Results
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/ditatompel/4650762539

6. Image credit Flickr CC license: www.flickr.com/photos/pedrosimoes7/1301014184

7. Lead early & often.
Better results, less frantic

8. Image credit Flickr CC license: www.flickr.com/photos/jakeandlindsay/5524669257

9. Track it early & often.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/otacke/12221514614

10. Obsess the details
early & often.
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11. Start early. Start smart.
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12. Start early. Start smart.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/yolaleah/2098248565

13. Start early. Start smart.
Better results, less franticImage credit www.freeimages.com/blogmonkey/1428915

14. Activity: Do a “pre-mortem” with your neighbor
1. Pick an upcoming project or campaign.
2. Discuss what’s likely to go wrong.
3. Decide what to change now, before it’s too late.
Better results, less frantic

15. Share your top takeaway with the entire group
Better results, less frantic

16. Track it early. Track it often.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/otacke/12221514614

17. Track it early. Track it often.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/ivanwalsh/3670792339

18. Track it early. Track it often.
Better results, less frantic
Budget
Scope
Timeline

19. Story: WBO
Better results, less frantic

20. Story: WBO
Better results, less frantic
$100K

21. Story: WBO
Better results, less frantic
$100K

22. Story: WBO
Better results, less frantic
$100K

23. Activity
Better results, less frantic

24. Image credit Flickr CC license: www.flickr.com/photos/meniana/932909901

25. Obsess the details early.
Obsess the details often.
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26. Story: data issues
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/dvids/7630486140

27. Image credit Flickr CC license: www.flickr.com/photos/hkutzschmar/4450725339

28. Obsess the details early & often.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/otacke/12221514614

29. Obsess the details
early & often.
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30. Image credit Flickr CC license: www.flickr.com/photos/jakeandlindsay/5524669257

31. Lead early & often.
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/otacke/12221514614

32. Lead early & often.
Image credit Flickr CC license: www.flickr.com/photos/alancleaver/4448469200

33. Go to
bit.ly/agencyfirebox
OR
Text your email address to
919.410.6224
OR
Drop your card up front
Get eBook + tons of tips‸

34. Better results, less frantic
Q & A

35. The challenge
1. Do a pre-mortem with your team
on an upcoming or current project.
2. Share how it went to @KarlSakas
or karl@agencyfirebox.com
In the next 30 days:
Better results, less frantic

36. A postscript:
the Olympic athlete
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37. A postscript: the Olympic athlete
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/danmoyle/5634567317

38. Lead early & often
For free eBook & tons of tips, go to bit.ly/agencyfirebox
Better results, less franticImage credit Flickr CC license: www.flickr.com/photos/jakeandlindsay/5524669257 | otacke/12221514614 | alancleaver/4448469200