Karl Sakas, Agency Consultant
@KarlSakas | Karl@SakasAndCompany.com
The
Leadership
Retreat
Great at getting things
done, but not at
making it fun.
The Problem
+5% retention
+25-85% profits
Warmth +
Competence
@KarlSakas
@KarlSakas
“A person who demonstrates both
warmth and competence inspires
feelings of trust and admiration within
us, motivating us to seek a continuing
relationship with that person.”
–Chris Malone & Susan T. Fiske, The HUMAN Brand
"People need to
be reminded
more often than
they need to be
instructed."
Samuel Johnson,
Author (1709-1784)
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
Your Favorite
@KarlSakas
(or Your Least
Favorite)
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
@KarlSakas
How do you make it happen?
Increase
Warmth
@KarlSakas
Choose to make
Warmth a priority.
Assess your current
level of Warmth.
Celebrate Warmth
by your team.
Increase Warmth
1. Choose to make Warmth a priority.
2. Assess your current level of Warmth.
3. Celebrate Warmth by your team.
@KarlSakas
Increase
Competence
@KarlSakas
Repetition = Create processes.
Do debriefs.
@KarlSakas
Support your team’s
professional development.
Increase Competence
1. Repetition = Create processes.
2. Do debriefs.
3. Support team’s professional development.
@KarlSakas
Let’s Practice!
SUBJECT: Your monthly client report
Hey, sorry I forgot again! I know you
needed it to meet with your boss but I
was busy helping my other clients.
Your numbers are still down but I’ll
try to figure it out this time. Any
ideas? I attached the 43-page PDF.
LMK by 6pm if you have any questions;
I’m heading to the lake for vacation!
Competence
Warmth
High Warmth
&
Low Competence
High Warmth
&
High Competence
Low Warmth
&
High Competence
Low Warmth
&
Low Competence
+
+
-
-
Challenge
Get eBook + Tons of Tips
Free^
Go to
bit.ly/GetTheClientBook
Karl@SakasAndCompany.com
@KarlSakas

Warmth & Competence: Tips for Client & Customer Retention