Wish you could have 25 hours in the day? Follow this advice from business expert Karl Sakas at Agency Firebox to get it all done at your marketing agency. You'll learn how to set (and uphold) priorities, how to delegate better, and how to say "no" without burning bridges. Get more free tips here: http://AgencyFirebox.com/newsletter

1. 25 Hours in the Day
How to get it all done when
you work in marketing
Karl Sakas | Karl@AgencyFirebox.com | @KarlSakas
Grow Your Agency Without Growing Pains

2. http://www.youtube.com/watch?v=8NPzLBSBzPI

8. @KarlSakas

9. "People need to
be reminded
more often than
they need to be
instructed."
Samuel Johnson,
Author, 18th century

11. Grow Without
Growing Pains

12. @KarlSakas

13. Question #1

14. Top Priorities,
Not Everything
Answer

15. Set S.M.A.R.T. Goals:
Specific what
Measurable how much
Assignable who’ll do it
Realistic truly doable
Time-bound by when

16. Photo by Rhys A.: http://www.flickr.com/photos/rhysasplundh/8595316899/

17. Get Bigger Client Projects
Long-term goal:
Grow from $10K  $100K.
Wrong goal:
Sell a $100K project
Company Goal:

18. Company Goal: Get Bigger Client Projects
But first…
Fix sales, PM, and client
service processes
SMART goal
Sell a $20K project by (date),
to find what to fix.

19. Finally Take a Vacation
Long-term: Leave for 1-2 weeks
Problem: Team can’t go an hour…
Wrong goal: Off to Jamaica now!
Personal Goal:

22. But first…
Figure out why people keep
interrupting
SMART goal
By EOM, share your long-term goals
& define areas you won’t 2nd-guess
Personal Goal: Finally Take a Vacation

24. Calendar
Review
Exercise

25. 1. Questions you’d ask CEO
2.What should they Drop,
Delegate, or Defer?
Collaborative Activity

27. Calendar
Review
Sharing

28. 5 Calendar Themes:
1. Schedule downtime.
2. Decline low-value meetings.
3. Delegate to team members.
4. Schedule-in lead time.
5. Don’t micro-manage.

29. Question #1

30. Question #2

31. 1 → 12

32. You need to know
WHEN...

33. Focus on results:
“What, when, why.”
Not “how.”

34. Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines

35. But Karl...
“

36. But Karl...
“

37. But Karl...
“

39. Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines

40. Question #2

41. Saying
“yes” to
everything
Problem:
= burnout

42. Question #3

44. http://giphy.com/gifs/s4AQve5NMsFcQ

54. R-O-C Framework
3.
Cite a Reason.
Give 2-3 Options.
Let them Choose.
2.
1.

55. Act Out!

57. Real-World R-O-C Examples
1. Wants you to start before they sign a contract.
2. Client asks you to do something stupid.
3. Client wants an out-of-scope change.
4. Prospect’s budget is too small.

58. 5. They keep calling for help after launch.
6. Twitter changed its API and something broke.
7. Past-due client wants new, urgent work.
8. Client wants extra-fast turnaround.
Real-World R-O-C Examples

59. 9. Client wants you to guarantee the
completion ETA before they sign.
10.Client wants you to pay for a big-ticket
item...but they'll repay you later.
11.Client wants a price quote on-the-spot.
Real-World R-O-C Examples

60. Prizes for Volunteers
Free Consulting Session
(Value: $250)

61. Question #3

63. Go to
bit.ly/agencyfirebox
OR
Text your email address to
919.410.6224
OR
Drop your card up front
Get eBook + Tons of Tips‸

64. www.flickr.com/photos/imnotquitejack/3918038560

66. Go to
bit.ly/agencyfirebox
OR
Text your email address to
919.410.6224
OR
Drop your card up front
Get eBook + Tons of Tips‸