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25 Hours in the Day
How to get it all done when
you work in marketing
Karl Sakas | Karl@AgencyFirebox.com | @KarlSakas
Grow Your Agency Without Growing Pains
http://www.youtube.com/watch?v=8NPzLBSBzPI
@KarlSakas
"People need to
be reminded
more often than
they need to be
instructed."
Samuel Johnson,
Author, 18th century
Grow Without
Growing Pains
@KarlSakas
Question #1
Top Priorities,
Not Everything
Answer
Set S.M.A.R.T. Goals:
Specific what
Measurable how much
Assignable who’ll do it
Realistic truly doable
Time-bound by when
Photo by Rhys A.: http://www.flickr.com/photos/rhysasplundh/8595316899/
Get Bigger Client Projects
Long-term goal:
Grow from $10K  $100K.
Wrong goal:
Sell a $100K project
Company Goal:
Company Goal: Get Bigger Client Projects
But first…
Fix sales, PM, and client
service processes
SMART goal
Sell a $20K project by (date),
to find what to fix.
Finally Take a Vacation
Long-term: Leave for 1-2 weeks
Problem: Team can’t go an hour…
Wrong goal: Off to Jamaica now!
Personal Goal:
But first…
Figure out why people keep
interrupting
SMART goal
By EOM, share your long-term goals
& define areas you won’t 2nd-guess
Personal Goal: Finally Take a Vacation
Calendar
Review
Exercise
1. Questions you’d ask CEO
2.What should they Drop,
Delegate, or Defer?
Collaborative Activity
Calendar
Review
Sharing
5 Calendar Themes:
1. Schedule downtime.
2. Decline low-value meetings.
3. Delegate to team members.
4. Schedule-in lead time.
5. Don’t micro-manage.
Question #1
Question #2
1 → 12
You need to know
WHEN...
Focus on results:
“What, when, why.”
Not “how.”
Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines
But Karl...
“
But Karl...
“
But Karl...
“
Karl’s 4 Keys
1. Results > “How”
2. Share key guidelines
3. Tell them “Why”
4. Set check-in deadlines
Question #2
Saying
“yes” to
everything
Problem:
= burnout
Question #3
http://giphy.com/gifs/s4AQve5NMsFcQ
R-O-C Framework
3.
Cite a Reason.
Give 2-3 Options.
Let them Choose.
2.
1.
Act Out!
Real-World R-O-C Examples
1. Wants you to start before they sign a contract.
2. Client asks you to do something stupid.
3. Client wants an out-of-scope change.
4. Prospect’s budget is too small.
5. They keep calling for help after launch.
6. Twitter changed its API and something broke.
7. Past-due client wants new, urgent work.
8. Client wants extra-fast turnaround.
Real-World R-O-C Examples
9. Client wants you to guarantee the
completion ETA before they sign.
10.Client wants you to pay for a big-ticket
item...but they'll repay you later.
11.Client wants a price quote on-the-spot.
Real-World R-O-C Examples
Prizes for Volunteers
Free Consulting Session
(Value: $250)
Question #3
Go to
bit.ly/agencyfirebox
OR
Text your email address to
919.410.6224
OR
Drop your card up front
Get eBook + Tons of Tips‸
www.flickr.com/photos/imnotquitejack/3918038560
Go to
bit.ly/agencyfirebox
OR
Text your email address to
919.410.6224
OR
Drop your card up front
Get eBook + Tons of Tips‸

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Time Management advice for marketing agencies: 25 hours in the day

Editor's Notes

  1. Image credit (Montgomery, AL): https://www.flickr.com/photos/stuseeger/4253903376/