Social Media Small Business Shashi Bellamkonda

Social Media & Small Business Shashi Bellamkonda Social Media Swami Network Solutions

Your Next Thanksgiving – Sure Success Photo Courtesy:http://flickr.com/photos/cobalt/305045222/ When your friends or Relatives who are Small Business Owners ask you for advice you will be glad you came to this presentation

Small Business = Already Savvy Socialites
Understand word of mouth
Want to try new methods of communications
Too much to do and so little time

3 point program Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/

Conversation Goes on 24/7/365 Americanized Chinese food with Indian ingredients. There is a demand for that kind of food, but it's not my cup of tea. – Chow Hound The people behind the counter know very little about the cuisine. – foodopedia.blogspot.com Masala Wok was a great experience and we truly felt like we were eating back in India after many years. - local.yahoo.com Then place is very neat , food very good. Portions are good and you can take left overs away. – eatcurry.blogspot.com
Find out who is talking about you
Googling your own name is no longer about vanity
What are your customers saying about you?
What’s the competition is doing

Listening Tools
Google Alerts
Technorati
Twitter keyword tracking
Tweetscan
Radian6
Buzzlogic
Update from audience : Peter Corbett : BuzzMonitor

Participate
Blogs
Comment and answer
Forums/Community Boards
Online Chats
Answer Question
Linkedin / Yahoo Answers

People are already conversing - Samples
. I invented the automatic toilet seat which you can view at www.thebottomsup.biz . I have been trying to raise start-up money for the last 12 months. I understand my product is quirky & somewhat comical, but there is also a huge addressable market here.
I WELCOME ANY SUGGESTIONS on the next step to take in order to DELIVER THIS CONCEPT to the marketplace.
http://forums.wsj.com/viewtopic.php?t=657&sid=d614079222c55a80653d6a3ca55e68b2
I have been training for years now, and one of the most memorable 'mantras' that I have ever been enlightened with, by a man called Nick Short who trained trainers, was this: "Don't Train - EnterTrain" Tom Millar Linkedin Answer about presentations “ Happy to hear that I wasn’t able to be of assistance!” – http://www.linkedintelligence.com/funny-linkedin-followup /

Contribute
Tell your story
Make videos of your expertise
Talk about your employees
Share exciting events/news
Rohit Bhargava’s book “ Personality Not included” UAT formula UNIQUE AUTHENTIC TALKABLE

Contribution Tools
Blogs
Social Networks
Press Release
Social Bookmarking
Multimedia
Doc Sharing
MicroBlogging (Twitter)

Social Networks
Facebook
Make your pages
Post to your wall
Add links to profile
Post on network
Myspace
LinkedIn
Update your profile
Answer questions

Press Release
Your story can now be headline news
Use free press release services
Pr.com
PRlog.com
i-newswire.com
Prleap.com
24-7pressrelease.com

Blogs
If you’re blogging and no one is reading you, are you really even blogging?” – Guy Kawasaki
Only 5 percent of businesses with fewer than 100 employees have blogs – Amex survey quoted in Ny Times
A blog is part of a long-term customer evangelism strategy..- Ben Mcconell “Church of the Customer Blog
Blogging can indeed be helpful to small businesses and is often an inexpensive way to do certain things like sharing news about your company, reinforcing your brand , communicating with clients or customers , identifying yourself with a certain community or showing your expertise. -Marci Alboher in NY Times Blog

Multi media
Flickr
Jumpcut
Youtube
Blip.tv
Tubemoghul
Seesmic
Oovoo
And hundreds of other Slider, PhotoBucket

Social Bookmarking
Del.ico.us
Stumbleupon
Furl
Ma.gnolia
Blogmarks
Simpy
Popurls

Social aggregators
Digg
Mashable
Mixxx
Easy to submit to multiple social bookmarking and aggregators
AddThis
SocialPoster
SocialMarker

Document Share
Slideshare.net
Docstoc.com
Scribd.com

MicroBlogging
Twitter/Jaiku/Pownce
Quick feedback
Recommend places
Build relationships

Real Life Example of success
http://blip.tv/file/760670

Questions ?
Shashi Bellamkonda
http://www.Solutionsarepower.com - we welcome your tips and stories
My Blog: http://www.shashi.name
Twitter :@shashib
[email_address]

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Social Media Small Business Shashi Bellamkonda

by Shashi Bellamkonda on Apr 21, 2008

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Social Media Small Business Shashi Bellamkonda — Presentation Transcript