Social Media & Small Business  Shashi Bellamkonda Social Media Swami Network Solutions
Your Next Thanksgiving – Sure Success Photo Courtesy:http://flickr.com/photos/cobalt/305045222/ When your friends or Relat...
Small Business = Already Savvy Socialites <ul><li>Understand word of mouth </li></ul><ul><li>Want to try new methods of co...
3 point program Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flic...
Conversation Goes on 24/7/365 Americanized Chinese food with Indian ingredients. There is a demand for that kind of food, ...
Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati   </li></ul><ul><li>Twitter keyword tracking </li></ul>...
Participate  <ul><li>Blogs </li></ul><ul><ul><li>Comment and answer </li></ul></ul><ul><li>Forums/Community Boards </li></...
People are already conversing - Samples <ul><li>. I invented the automatic toilet seat which you can view at  www.thebotto...
Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your emplo...
Contribution Tools <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Press Release </li></ul><ul><li>Socia...
Social Networks <ul><li>Facebook </li></ul><ul><ul><li>Make your pages </li></ul></ul><ul><ul><li>Post to your wall </li><...
Press Release <ul><li>Your story can now be headline news </li></ul><ul><li>Use free press release services </li></ul><ul>...
Blogs  <ul><li>If you’re blogging and no one is reading you, are you really even blogging?” – Guy Kawasaki </li></ul><ul><...
Multi media <ul><li>Flickr </li></ul><ul><li>Jumpcut </li></ul><ul><li>Youtube </li></ul><ul><li>Blip.tv </li></ul><ul><li...
Social Bookmarking <ul><li>Del.ico.us </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Furl </li></ul><ul><li>Ma.gnolia </l...
Social aggregators <ul><li>Digg </li></ul><ul><li>Mashable </li></ul><ul><li>Mixxx </li></ul><ul><li>Easy to submit to mul...
Document Share <ul><li>Slideshare.net </li></ul><ul><li>Docstoc.com </li></ul><ul><li>Scribd.com </li></ul>
MicroBlogging <ul><li>Twitter/Jaiku/Pownce </li></ul><ul><ul><li>Quick feedback </li></ul></ul><ul><ul><li>Recommend place...
Real Life Example of success <ul><li>http://blip.tv/file/760670 </li></ul>
Questions ? <ul><li>Shashi Bellamkonda </li></ul><ul><li>http://www.Solutionsarepower.com  - we welcome your tips and stor...
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Social Media Small Business Shashi Bellamkonda

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The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com

See http://www.solutionsarepower.com for more small business conversations

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  • Social Media Small Business Shashi Bellamkonda

    1. 1. Social Media & Small Business Shashi Bellamkonda Social Media Swami Network Solutions
    2. 2. Your Next Thanksgiving – Sure Success Photo Courtesy:http://flickr.com/photos/cobalt/305045222/ When your friends or Relatives who are Small Business Owners ask you for advice you will be glad you came to this presentation
    3. 3. Small Business = Already Savvy Socialites <ul><li>Understand word of mouth </li></ul><ul><li>Want to try new methods of communications </li></ul><ul><li>Too much to do and so little time </li></ul>
    4. 4. 3 point program Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
    5. 5. Conversation Goes on 24/7/365 Americanized Chinese food with Indian ingredients. There is a demand for that kind of food, but it's not my cup of tea. – Chow Hound The people behind the counter know very little about the cuisine. – foodopedia.blogspot.com Masala Wok was a great experience and we truly felt like we were eating back in India after many years. - local.yahoo.com Then place is very neat , food very good. Portions are good and you can take left overs away. – eatcurry.blogspot.com <ul><li>Find out who is talking about you </li></ul><ul><ul><li>Googling your own name is no longer about vanity </li></ul></ul><ul><li>What are your customers saying about you? </li></ul><ul><li>What’s the competition is doing </li></ul>
    6. 6. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter keyword tracking </li></ul><ul><li>Tweetscan </li></ul><ul><li>Radian6 </li></ul><ul><li>Buzzlogic </li></ul>Update from audience : Peter Corbett : BuzzMonitor
    7. 7. Participate <ul><li>Blogs </li></ul><ul><ul><li>Comment and answer </li></ul></ul><ul><li>Forums/Community Boards </li></ul><ul><li>Online Chats </li></ul><ul><li>Answer Question </li></ul><ul><ul><li>Linkedin / Yahoo Answers </li></ul></ul>
    8. 8. People are already conversing - Samples <ul><li>. I invented the automatic toilet seat which you can view at www.thebottomsup.biz . I have been trying to raise start-up money for the last 12 months. I understand my product is quirky & somewhat comical, but there is also a huge addressable market here. </li></ul><ul><li>I WELCOME ANY SUGGESTIONS on the next step to take in order to DELIVER THIS CONCEPT to the marketplace. </li></ul><ul><li>http://forums.wsj.com/viewtopic.php?t=657&sid=d614079222c55a80653d6a3ca55e68b2 </li></ul>I have been training for years now, and one of the most memorable 'mantras' that I have ever been enlightened with, by a man called Nick Short who trained trainers, was this: &quot;Don't Train - EnterTrain&quot; Tom Millar Linkedin Answer about presentations “ Happy to hear that I wasn’t able to be of assistance!” – http://www.linkedintelligence.com/funny-linkedin-followup /
    9. 9. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>Rohit Bhargava’s book “ Personality Not included” UAT formula UNIQUE AUTHENTIC TALKABLE
    10. 10. Contribution Tools <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Press Release </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Multimedia </li></ul><ul><li>Doc Sharing </li></ul><ul><li>MicroBlogging (Twitter) </li></ul>
    11. 11. Social Networks <ul><li>Facebook </li></ul><ul><ul><li>Make your pages </li></ul></ul><ul><ul><li>Post to your wall </li></ul></ul><ul><ul><li>Add links to profile </li></ul></ul><ul><ul><li>Post on network </li></ul></ul><ul><li>Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Update your profile </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul>
    12. 12. Press Release <ul><li>Your story can now be headline news </li></ul><ul><li>Use free press release services </li></ul><ul><ul><li>Pr.com </li></ul></ul><ul><ul><li>PRlog.com </li></ul></ul><ul><ul><li>i-newswire.com </li></ul></ul><ul><ul><li>Prleap.com </li></ul></ul><ul><ul><li>24-7pressrelease.com </li></ul></ul>
    13. 13. Blogs <ul><li>If you’re blogging and no one is reading you, are you really even blogging?” – Guy Kawasaki </li></ul><ul><li>Only 5 percent of businesses with fewer than 100 employees have blogs – Amex survey quoted in Ny Times </li></ul><ul><li>A blog is part of a long-term customer evangelism strategy..- Ben Mcconell “Church of the Customer Blog </li></ul><ul><li>Blogging can indeed be helpful to small businesses and is often an inexpensive way to do certain things like sharing news about your company, reinforcing your brand , communicating with clients or customers , identifying yourself with a certain community or showing your expertise. -Marci Alboher in NY Times Blog </li></ul>
    14. 14. Multi media <ul><li>Flickr </li></ul><ul><li>Jumpcut </li></ul><ul><li>Youtube </li></ul><ul><li>Blip.tv </li></ul><ul><li>Tubemoghul </li></ul><ul><li>Seesmic </li></ul><ul><li>Oovoo </li></ul><ul><li>And hundreds of other Slider, PhotoBucket </li></ul>
    15. 15. Social Bookmarking <ul><li>Del.ico.us </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Furl </li></ul><ul><li>Ma.gnolia </li></ul><ul><li>Blogmarks </li></ul><ul><li>Simpy </li></ul><ul><li>Popurls </li></ul>
    16. 16. Social aggregators <ul><li>Digg </li></ul><ul><li>Mashable </li></ul><ul><li>Mixxx </li></ul><ul><li>Easy to submit to multiple social bookmarking and aggregators </li></ul><ul><ul><li>AddThis </li></ul></ul><ul><ul><li>SocialPoster </li></ul></ul><ul><ul><li>SocialMarker </li></ul></ul>
    17. 17. Document Share <ul><li>Slideshare.net </li></ul><ul><li>Docstoc.com </li></ul><ul><li>Scribd.com </li></ul>
    18. 18. MicroBlogging <ul><li>Twitter/Jaiku/Pownce </li></ul><ul><ul><li>Quick feedback </li></ul></ul><ul><ul><li>Recommend places </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul>
    19. 19. Real Life Example of success <ul><li>http://blip.tv/file/760670 </li></ul>
    20. 20. Questions ? <ul><li>Shashi Bellamkonda </li></ul><ul><li>http://www.Solutionsarepower.com - we welcome your tips and stories </li></ul><ul><li>My Blog: http://www.shashi.name </li></ul><ul><li>Twitter :@shashib </li></ul><ul><li>[email_address] </li></ul>
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