Social Media Marketing

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Presentation outlining facts on the largest online Social Media channels.

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Social Media Marketing

  1. 1. Social Media Marketing<br />Your Hot Web Marketing Tool<br />
  2. 2. Bob Miller<br />Pittsburgh Native<br />Background: SEO & Social Media Marketing<br />E-mail: bob.miller@connectedcafe.com<br />Phone: 412-567-3934<br />What I do now: <br />Social Media Marketing Consultant <br />Local Google/Bing/Yahoo! Listings Consultant<br />Website Search Engine Optimization<br />Website/FB Page Creation & Enhancement<br />About the Instructor<br />
  3. 3. Social Media sites can build a company's customer base, expand networking opportunities and increase traffic to its website. Don't miss out on the free marketing opportunities that social media websites like<br />Facebook.com<br />LinkedIn.com<br />Twitter.com<br />Plaxo.com<br />Bonus Material (time permitting)<br />Course Description<br />
  4. 4. We’ll only scratch the surface<br />More Research @ Home<br />Learn with Google / Bing / Yahoo!<br />Be careful of information found<br />Buy a book? (‘Dummies’ Books are great)<br />You need to have a plan of ACTION<br />Class Information<br />
  5. 5. Casual Environment<br />Questions Encouraged (raise hand)<br />Scheduled break every 45-ish minutes<br />Take breaks as needed (no hand raising)<br />Relax, Have Fun, & Learn!<br />Class Structure<br />
  6. 6. Your Name<br />Your 30 second Elevator ‘Pitch’<br />Why you decided to take this class<br />What you intend to do with the info:<br />What Social Media will you use?<br />What will you market?<br />When will you start?<br />What About You?<br />
  7. 7. Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue - Wikipedia<br />Social Media – What is It?<br />
  8. 8. Sometimes referred to as “Web 2.0”<br />Quite broad – many medias involved<br />Utilized for Socializing & Business<br />Powerful (see: Egypt, Libya, etc.)<br />Overtaking e-mail as form of communication<br />Social Media - Introduction<br />
  9. 9. Facebook.com<br />Twitter.com<br />LinkedIn.com<br />YouTube.com<br />Plaxo.com<br />Blogs<br />Yelp.com<br />And The List Goes On & On…<br />Social Media - Examples<br />
  10. 10. Facebook.com<br />LinkedIn.com<br />Twitter.com<br />YouTube.com<br />Social Media Sites – ‘Biggies’<br />
  11. 11. 750+ Million Active Users (last 30 days)<br />50% of Active Users Login Each Day<br />Average User Has 130 Friends<br />Most Trafficked Website in 2010+<br />50%+ users are beyond college age<br />Fastest Growing Demographic: 35yrs.+<br />Segment Greatest % Growth: Female 55-60<br />1 Profile / Multiple Pages<br />Personal | Friends & Pages | Fans<br />http://www.facebook.com/help/<br />Facebook.com<br />
  12. 12. 120+ Million Active Users<br />Business Professionals<br />Business Pages<br />1 Million New Users Every 12 Days<br />Formal Process to ‘connect’<br />Control over profile<br />1 Profile per person<br />Professional Endeavors<br />Job Hunting<br />http://press.linkedin.com/about<br />LinkedIn.com<br />
  13. 13. 100+ Million Active Users<br />Microblogging(140 characters)<br />Primarily for Link Sharing<br />Anyone Can ‘Follow’ You (2500 Limit)<br />Third Party Picture Sharing Svcs (yfrog.com)<br />Third Party Link Shortening Tools (bit.ly)<br />Third Party Interfaces (Tweetdeck)<br />http://business.twitter.com/<br />Twitter.com<br />
  14. 14. 3 Billion Videos Viewed Per Day<br />48 minutes of Video Uploaded Each Minute<br />70% Of Traffic External To USA<br />Great Way to Manipulate Google<br />200 Million Users Visit Each Day<br />Make Videos: www.youtube.com/create<br />Owned By Google<br />Videos on *Everything*<br />You *Need* To be Using YouTube!<br />YouTube.com<br />
  15. 15. 1) Start At The Top: Twitter and Facebook<br />Social networking has become so popular and profitable that the digital landscape is now littered with upstart social networks promising to be the “next big thing” in social media. But until they live up to such hype, develop your presence where the masses are: Twitter  and Facebook. Concentrate your initial efforts on established, trusted platforms that will still exist by the time you get the hang of them.<br />7 Steps To Leverage Social Media<br />
  16. 16. 2) Give Social Media Equal Billing<br />One of biggest social media mistakes a small business owner can make is to separate the physical business from its digital presence. In reality, social media should share equal billing with your company. Do you have a logo? Be sure to revise it to include the small print of your Twitter handle. Even a simple Facebook icon would be adequate to inform customers of your online presence. Once your social media footing is secure, shout it from the rooftops and draw customers into your social media circle.<br />7 Steps To Leverage Social Media<br />
  17. 17. 3) Invite Customers to Participate<br />“Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum,” said Charles Nelson, President of Sprinkles Cupcakes. “Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they’re sitting in your restaurant.” While the overwhelming majority of social media is used for direct marketing purposes, small business owners who creatively invite patrons to share their experiences and offer feedback via Twitter and Facebook gain real-time customer insights the value of which cannot readily be measured.<br />7 Steps To Leverage Social Media<br />
  18. 18. 4) Use Social Media for Research<br />Not only are the likes of Twitter and Facebook remarkably effective promotional vehicles, they serve as vastly underrated research tools. Many of the world’s largest companies now employ scores of individuals whose sole responsibility is to troll the social media space to gather consumer information, read customer feedback, and explore what the competition is doing with social media. Any small business owner who uses social media exclusively for promotion is missing a tremendous opportunity to gain valuable consumer and marketing insight.<br />7 Steps To Leverage Social Media<br />
  19. 19. 5) Develop Your “Tweet Cred”<br />Urban slang defines “street cred” as commanding a level of respect that results from substantial experience or knowledge. In the world of social media, “tweet cred” is the amount of expertise you convey via Twitter communications with customers and members of your online community. For this reason, it’s important that you don’t dedicate every Facebook post and tweet exclusively to your business or the latest deal you’re offering. Instead, frequently share useful information about your industry or the community in which your business is located. As your credibility grows, so too will the stature and recognition of your business.<br />7 Steps To Leverage Social Media<br />
  20. 20. 6) Use It or Lose It<br />Despite vast misconceptions to the contrary, social media does not automate your marketing efforts. In fact, social media requires substantial elbow grease to run properly. Simply having a Facebook page or a Twitter account is of incredibly limited value. In the digital age, that which isn’t fresh isn’t useful. To be effective, social media must be used frequently, but not overbearingly. A small number of thoughtful or pertinent tweets each day is more than sufficient for the social media newbie. As your audience and the functions served by your social media grow, so too will your level of engagement and commitment to social networking.<br />7 Steps To Leverage Social Media<br />
  21. 21. 7) Be Consistent as You Become Competent<br />Let your use of social media represent a daily work in progress. Both a commitment and a craft, contemporary social media requires a consistent investment of time and energy. Over time, as you cultivate your social media presence with relevant and topical information, you’ll grow exponentially more competent in social networking. Soon after, your knowledge and level of comfort can be used to advance your social media efforts and, ultimately, make them more sophisticated.<br />7 Steps To Leverage Social Media<br />
  22. 22. Go Home, rest for a bit (not too long)<br />You DO NOT need to know everything<br />Activate Social Media Accounts / Services<br />Start Using Them (Ready, FIRE!, Aim)<br />Study What Others Are Doing<br />Let Your Customers Know About You!<br />Questions?<br />Time to get started!<br />
  23. 23. Blog/Website Software – Wordpress (FREE)<br />Blog / Website Hosting ($)<br />Third Party Social Media Software (FREE)<br />TweetDeck<br />Seesmic<br />Third Party Social Media Services (FREE)<br />URL Shortening: Bit.ly<br />Image Storage/Sharing: Twitpic.com<br />Google is your BFF (FREE)<br />Bonus Material<br />

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