The document contains information about different chocolate bar brands in Australia. It includes details like the owning company, wrapper color, sugar and fat content, popular chocolate types, country of origin, main ingredients, and how brands are distinguished. Graphs analyze the relationships between fat and sugar levels in different bars and which brands are most recognizable. The document aims to create a taxonomy of information about Australian chocolate bars for marketing research purposes.

1. CHOCOLATE BARS INFOSTUDIO 2008 INFORMATION TAXONOMY REBECCA YOUNG

2. CHOCOLATE BARS INFOSTUDIO 2008 INFORMATION TAXONOMY REBECCA YOUNG

5. Photos

6. Visualization Relationship between: Fat total and Sugar total Picnic S: 36.1g F: 33g S= Sugars/100g F= Fat Total Turkish Delight S: 55.5g F: 9.1g Does low in fat = high in sugar? (& vice versa) Does it always occur in this linear fashion? Analysis: majority are positioned in the centre

8. Research/sources Source: Australian Convenience Store News ACNielsen Report 2004 [ http://www.c-store.com.au/magazine/archive/2004/sept04_5.html ]