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Social Media Small Business Shashi Bellamkonda

The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog

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Social Media Small Business Shashi Bellamkonda

  1. 1. Social Media & Small Business Shashi Bellamkonda Social Media Swami Network Solutions
  2. 2. Your Next Thanksgiving – Sure Success Photo Courtesy: When your friends or Relatives who are Small Business Owners ask you for advice you will be glad you came to this presentation
  3. 3. Small Business = Already Savvy Socialites <ul><li>Understand word of mouth </li></ul><ul><li>Want to try new methods of communications </li></ul><ul><li>Too much to do and so little time </li></ul>
  4. 4. 3 point program Photo: courtesy: LISTEN PARTICIPATE Photo Courtesy: CONTRIBUTE Photo Courtesy:
  5. 5. Conversation Goes on 24/7/365 Americanized Chinese food with Indian ingredients. There is a demand for that kind of food, but it's not my cup of tea. – Chow Hound The people behind the counter know very little about the cuisine. – Masala Wok was a great experience and we truly felt like we were eating back in India after many years. - Then place is very neat , food very good. Portions are good and you can take left overs away. – <ul><li>Find out who is talking about you </li></ul><ul><ul><li>Googling your own name is no longer about vanity </li></ul></ul><ul><li>What are your customers saying about you? </li></ul><ul><li>What’s the competition is doing </li></ul>
  6. 6. Listening Tools <ul><li>Google Alerts </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter keyword tracking </li></ul><ul><li>Tweetscan </li></ul><ul><li>Radian6 </li></ul><ul><li>Buzzlogic </li></ul>Update from audience : Peter Corbett : BuzzMonitor
  7. 7. Participate <ul><li>Blogs </li></ul><ul><ul><li>Comment and answer </li></ul></ul><ul><li>Forums/Community Boards </li></ul><ul><li>Online Chats </li></ul><ul><li>Answer Question </li></ul><ul><ul><li>Linkedin / Yahoo Answers </li></ul></ul>
  8. 8. People are already conversing - Samples <ul><li>. I invented the automatic toilet seat which you can view at . I have been trying to raise start-up money for the last 12 months. I understand my product is quirky & somewhat comical, but there is also a huge addressable market here. </li></ul><ul><li>I WELCOME ANY SUGGESTIONS on the next step to take in order to DELIVER THIS CONCEPT to the marketplace. </li></ul><ul><li> </li></ul>I have been training for years now, and one of the most memorable 'mantras' that I have ever been enlightened with, by a man called Nick Short who trained trainers, was this: &quot;Don't Train - EnterTrain&quot; Tom Millar Linkedin Answer about presentations “ Happy to hear that I wasn’t able to be of assistance!” – /
  9. 9. Contribute <ul><li>Tell your story </li></ul><ul><li>Make videos of your expertise </li></ul><ul><li>Talk about your employees </li></ul><ul><li>Share exciting events/news </li></ul>Rohit Bhargava’s book “ Personality Not included” UAT formula UNIQUE AUTHENTIC TALKABLE
  10. 10. Contribution Tools <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Press Release </li></ul><ul><li>Social Bookmarking </li></ul><ul><li>Multimedia </li></ul><ul><li>Doc Sharing </li></ul><ul><li>MicroBlogging (Twitter) </li></ul>
  11. 11. Social Networks <ul><li>Facebook </li></ul><ul><ul><li>Make your pages </li></ul></ul><ul><ul><li>Post to your wall </li></ul></ul><ul><ul><li>Add links to profile </li></ul></ul><ul><ul><li>Post on network </li></ul></ul><ul><li>Myspace </li></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Update your profile </li></ul></ul><ul><ul><li>Answer questions </li></ul></ul>
  12. 12. Press Release <ul><li>Your story can now be headline news </li></ul><ul><li>Use free press release services </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  13. 13. Blogs <ul><li>If you’re blogging and no one is reading you, are you really even blogging?” – Guy Kawasaki </li></ul><ul><li>Only 5 percent of businesses with fewer than 100 employees have blogs – Amex survey quoted in Ny Times </li></ul><ul><li>A blog is part of a long-term customer evangelism strategy..- Ben Mcconell “Church of the Customer Blog </li></ul><ul><li>Blogging can indeed be helpful to small businesses and is often an inexpensive way to do certain things like sharing news about your company, reinforcing your brand , communicating with clients or customers , identifying yourself with a certain community or showing your expertise. -Marci Alboher in NY Times Blog </li></ul>
  14. 14. Multi media <ul><li>Flickr </li></ul><ul><li>Jumpcut </li></ul><ul><li>Youtube </li></ul><ul><li> </li></ul><ul><li>Tubemoghul </li></ul><ul><li>Seesmic </li></ul><ul><li>Oovoo </li></ul><ul><li>And hundreds of other Slider, PhotoBucket </li></ul>
  15. 15. Social Bookmarking <ul><li> </li></ul><ul><li>Stumbleupon </li></ul><ul><li>Furl </li></ul><ul><li>Ma.gnolia </li></ul><ul><li>Blogmarks </li></ul><ul><li>Simpy </li></ul><ul><li>Popurls </li></ul>
  16. 16. Social aggregators <ul><li>Digg </li></ul><ul><li>Mashable </li></ul><ul><li>Mixxx </li></ul><ul><li>Easy to submit to multiple social bookmarking and aggregators </li></ul><ul><ul><li>AddThis </li></ul></ul><ul><ul><li>SocialPoster </li></ul></ul><ul><ul><li>SocialMarker </li></ul></ul>
  17. 17. Document Share <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. MicroBlogging <ul><li>Twitter/Jaiku/Pownce </li></ul><ul><ul><li>Quick feedback </li></ul></ul><ul><ul><li>Recommend places </li></ul></ul><ul><ul><li>Build relationships </li></ul></ul>
  19. 19. Real Life Example of success <ul><li> </li></ul>
  20. 20. Questions ? <ul><li>Shashi Bellamkonda </li></ul><ul><li> - we welcome your tips and stories </li></ul><ul><li>My Blog: </li></ul><ul><li>Twitter :@shashib </li></ul><ul><li>[email_address] </li></ul>