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SXSW How Companies Created Buzz

Shashi Bellamkonda took a of pictures and this is a collection of the pictures depicting the

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SXSW How Companies Created Buzz

  1. 1. 1/20/2011<br />SXSW – Buzz <br />
  2. 2. SXSW<br />Tens of thousands of early adopters or wannabe early adopters spending most of their time well within a one mile radius of a walkable city's convention center.<br />David Berkowitz in Media Post<br />http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146852<br />
  3. 3. Who was there<br />Brand manager <br />An engineer<br />Hollywood agent<br />Developer<br />Entrepreneur<br />Venture capitalist<br />Nonprofit organization<br />PR /Social Media Agencies<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
  4. 4. Leading theme – Connection & Collaboration -not competition<br />Apps not sites*<br />Mobile group messaging (http://groupme.com/)<br />Photos (Integra, Instamatic)<br />Games ( Angry Birds)<br />APIs and platforms<br />Location Based Check-in<br />Device and content convergence<br />Blogging (WordPress, Google Blogger, Squarespace)<br />Mobile Payments<br />http://adage.com/article/digitalnext/sxsw-s-big-thing-summed-word/149441/<br />
  5. 5. Giving rides from the airport<br />Chevy Cruze Free Taxi Rides<br />
  6. 6. Buses Were Big – Interviews, Lounge, Food<br />
  7. 7. As were pedicabs<br />
  8. 8. iPads, skates and your email address<br />
  9. 9. You could sponsor a bicycle<br />
  10. 10. Different kind of SXSW taxi<br />
  11. 11. Images – Wall Projections<br />
  12. 12. Free food for your attention<br />
  13. 13. Advertising with Cartoons<br />
  14. 14. Hiring a Squarespace & giving away food<br />Squarespace<br />
  15. 15. Covering interactive, music & film <br />
  16. 16. Angry Birds – Virtual to Real World<br />
  17. 17. Really social <br />
  18. 18. Giving you sweet memories : Meshin<br />
  19. 19. Celebrity book signing in blogger lounge<br />
  20. 20. Scan to win a prize<br />
  21. 21. Klout : Limo Rides<br />
  22. 22. Didn’t bring a printer – No Worries HP<br />
  23. 23. No whitespace anywhere incl. restrooms<br />
  24. 24. 25c tacos & pay with your phone<br />
  25. 25. It’s all about Mobile<br />
  26. 26. You can drink this product<br />
  27. 27. Street signs<br />
  28. 28. Characters not exempt<br />
  29. 29. Connection centers for the laptopless<br />
  30. 30. Technology Theatre<br />
  31. 31. Real-time QR codes<br />
  32. 32. Charging phones<br />
  33. 33. QR Codes everywhere<br />
  34. 34. Customer testimonial<br />
  35. 35. Dressing up to attract attention : Snagit booth<br />Giving away moustaches<br />
  36. 36. Photobooths popular<br />
  37. 37. Observations<br />SXSW conference registration increased by 40% making it biggest so far<br />Companies spend $$ to woo & put their brand in front of influencers <br />Introduce new products coinciding with SXSW to get quick adoption (IE9), Apple had a SXSW popup store<br />Startups build products on Startup buses on the way to SXSW http://www.wired.com/underwire/2011/03/startup-bus-sxsw/<br />Co’s organize smaller parties with customers and clients<br />

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