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IMPACT-Social Media and Your Business

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IMPACT-Social Media and Your Business

  1. 1. 3/8/2011
  2. 2. Collin Condray <ul><li>15 years experience in web development and programming </li></ul><ul><li>Retail data analysis for multi-billion dollar companies (3M and Tyson) </li></ul><ul><li>Social media marketing </li></ul><ul><ul><li>Agency experience with Collective Bias and Saatchi X </li></ul></ul><ul><ul><li>Local speaker at University of Arkansas, JBU, & Webster University </li></ul></ul><ul><li>Currently Director of Technology at Blue Zoo Websites </li></ul>
  3. 3. Please Ask Questions!
  4. 4.
  5. 5. What Is Social Media? <ul><li>Twitter and Facebook </li></ul><ul><li>AKA Social Networking AKA Web 2.0 </li></ul><ul><li>These are the technologies. </li></ul>
  6. 6. What is Social Media? <ul><li>“ A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.” </li></ul><ul><li>- Groundswell </li></ul>
  7. 7. What Is Social Media? <ul><li>Social media networking is no different than regular networking. </li></ul><ul><li>Same rules in How to Win Friends and Influence People apply. </li></ul>
  8. 8.
  9. 9. The Social Media Revolution
  10. 10. Why Should I Care About Social Media? <ul><li>The always on power of networking </li></ul><ul><ul><li>Help others and get help. Crowdsourcing. </li></ul></ul><ul><ul><li>“ All of us are smarter than one of us.” </li></ul></ul>
  11. 11.
  12. 12. Excellent Reading <ul><li>Crush It! by Gary Vaynerchuk </li></ul><ul><li> </li></ul><ul><li>Great “immigrants come to America and make it” story </li></ul><ul><li>Very hyper and thinks sleep is overrated </li></ul>
  13. 13. What Is Social Media Brand Building? <ul><li>Reputation building </li></ul><ul><ul><li>Character </li></ul></ul><ul><ul><li>Knowledge </li></ul></ul><ul><li>Social media tools make it much easier to make your brand more visible. </li></ul>
  14. 14. Why Build Your Online Brand? <ul><li>To be more competitive by differentiating yourself. </li></ul><ul><li>Make sure that you really like your subject– people can sense a fake. </li></ul>
  15. 15. Plan Your Content <ul><li>Make sure you can think of at least 50 awesome things to write about. </li></ul><ul><li>Write them down before you start. </li></ul>
  16. 16. Name Your Brand <ul><li>Give it a catchy name </li></ul><ul><ul><li>“ The No-BS Real Estate Agent” </li></ul></ul><ul><ul><li>“ The Connoisseur of Cookware” </li></ul></ul><ul><ul><li>“ Blue Zoo Creative” </li></ul></ul><ul><li>Give it a name search engines like </li></ul><ul><ul><li>“ Real Estate Tips” </li></ul></ul><ul><ul><li>“ Cookware Reviews” </li></ul></ul>
  17. 17. Reserve You Internet Real Estate <ul><li>Buy your user name-definitely .com, and maybe .tv or .fm </li></ul><ul><li>Relatively inexpensive at about $10 per name. </li></ul>
  18. 18. Weapons of Choice - Text <ul><li>Easiest to do. </li></ul><ul><li>Lots of free tools to get your content out there. </li></ul><ul><li>Search engines like text. </li></ul>
  19. 19. Now a Major Motion Picture
  20. 20. Weapons of Choice - Audio <ul><li> </li></ul><ul><li>Founded by Leo Laporte, radio/TV host. </li></ul><ul><li>Started off with one show, grew to many. </li></ul><ul><li>Various ways to have remote participants. </li></ul><ul><li>Video added later. </li></ul>
  21. 21. Weapons of Choice - Video
  22. 22. Weapons of Choice - Video <ul><li>The technology is in in your hands: $200 flip cam does HD YouTube level video that looks great. </li></ul><ul><li>Imperfections makes it real as well. </li></ul><ul><li>Most YouTube video is still standard definition. Many cell phone cams can do that resolution. </li></ul>
  23. 23. Other Ways To Be Creative <ul><li>Make a presentation about your industry and put it on SlideShare. </li></ul><ul><li>Advertise your brand using AdWords and Facebook Social Ads. </li></ul>
  24. 24. Where to Begin?
  25. 25. Organizing for Social Media <ul><li>Home Base – The central place you want to interact with people. </li></ul><ul><li>Outposts – place where you have a presence and participate and promote yourself. </li></ul><ul><li>Passports – where you have profile but don’t take part in the conversation. </li></ul>
  26. 26. Pick Your Home Base <ul><li>WordPress </li></ul><ul><li>Tumblr </li></ul><ul><li>Posterous </li></ul>
  27. 27. Set Up Outposts/Passports <ul><li>LinkedIn is the office </li></ul><ul><li>Facebook is the home </li></ul><ul><li>Twitter is Happy Hour </li></ul>
  28. 28. Complete Profiles Fully <ul><li>Make sure your target keywords are in your profile </li></ul><ul><li>Link back to one place, your “home base” that has all the detail about you </li></ul><ul><li>Be real </li></ul><ul><ul><li>Use a picture </li></ul></ul><ul><ul><li>Talk about your personal life…a little </li></ul></ul>
  29. 29. Make It Easy To Share <ul><li>Include a Facebook Connect link, Call-to-Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog. </li></ul><ul><li>Certain plugins can create all of these in one place. </li></ul>
  30. 30. Post Consistently <ul><li>Start using the 50 topics you’ve already written down. </li></ul><ul><li>Post at least weekly. </li></ul><ul><li>Ask people in the industry what they’d like to know and create content around that. </li></ul>
  31. 31. Don’t Know What To Say? <ul><li>Find something cool, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.” </li></ul>
  32. 32. Connecting With Others <ul><li>Use Twitter search to find as many people as possible talking about your topic, and communicate with them. </li></ul><ul><li>Use to find more blogs that are relevant to your subject. </li></ul>
  33. 33. Make Connections <ul><li>Tell everyone what you’re building. </li></ul><ul><li>Exploit Strength of Weak Ties. </li></ul><ul><li>Crowdsource questions about your niche. </li></ul><ul><li>Don’t be afraid to introduce yourself to strangers. </li></ul>---- Strong Ties ---- Weak Ties
  34. 34. Be Polite <ul><li>Don’t consistently talk about yourself and not help others. </li></ul><ul><li>Don’t randomly approach followers you barely talk to and simply ask for favors. </li></ul><ul><li>Don’t spam. </li></ul><ul><li>Don’t publicize private conversations. </li></ul>
  35. 35. <ul><li>Until You Build A Following </li></ul>
  36. 36. Parting Thoughts <ul><li>Social media is an indirect method of marketing. Sometimes its hard to see concrete results quickly. </li></ul>
  37. 37. Get Organized <ul><li>Creating a social media infrastructure can be easy and there are plenty of free tools to support you. </li></ul>
  38. 38. <ul><li>Social media is a conversation not broadcast medium. It is two- way communication. </li></ul>
  39. 39. Get Involved <ul><li>Be there – you can’t talk to your customers without being in the game. </li></ul>
  40. 40. Get Involved <ul><li>Be humble – People connecting together are a hugely powerful force. They can be more powerful than your organization. </li></ul>
  41. 42. 3/8/2011

Editor's Notes

  • Become genuinely interested in other people. Be a good listener. Encourage others to talk about themselves. Talk in terms of the other person&apos;s interest. Make the other person feel important - and do it sincerely. If you&apos;re wrong, admit it quickly and emphatically. Begin in a friendly way. Dramatize your ideas. Ask questions instead of giving direct orders.
  • Gregory Ng
  • In Tumblr&apos;s favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn&apos;t evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr&apos;s clear separation of content types and multiple options for text editing. In Posterous&apos; favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online