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Blogging for Business

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Blogging for Business: why it's important and how to do it.

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Blogging for Business

  1. 1. Blogging for Business How to do it to get more traffic and more leads
  2. 2. Who am I? <ul><li>Online Marketing Specialist </li></ul><ul><li>Top 1% according to Alexa </li></ul><ul><li>“ the famous Jo Dodds” </li></ul><ul><li>Co-Author </li></ul><ul><li>£1K non existent website! </li></ul>On a mission to educate & liberate solopreneurs and small business owners!
  3. 3. Top 1% for Traffic According to Alexa
  4. 4. What are we doing today <ul><li>Why blogging is so important </li></ul><ul><li>How to set up your blog </li></ul><ul><li>How to optimise your blog posts for maximum traffic </li></ul><ul><li>10 blog content ideas to get you started </li></ul>
  5. 5. Why Is Blogging Important For Your Business?
  6. 6. Google Loves Fresh Content http://www.flickr.com/photos/calvertcaters/3547181036/
  7. 7. http://www.flickr.com/photos/ell-r-brown/4026921375/ Static Websites Don’t Get Found
  8. 8. Build Credibility http://www.flickr.com/photos/anthonymarsh/1428654505/
  9. 9. Share Your Knowledge http://www.flickr.com/photos/54323335@N04/6289393753/
  10. 10. http://www.flickr.com/photos/triller/2250022213/ People Buy from People
  11. 11. http://www.flickr.com/photos/buddawiggi/5987710858/ Shorten the Selling Cycle
  12. 12. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http:// bit.ly/XDkQV
  13. 13. Source: State of Inbound Marketing Report - http:// bit.ly/aewfHr
  14. 14. How to set up your blog <ul><li>Separate domain or attached to your website </li></ul><ul><li>cPanel Hosting </li></ul><ul><ul><li>eUKHost - Copper </li></ul></ul><ul><ul><li>Hostgator - Baby </li></ul></ul><ul><li>Use Fantastico to set up WordPress </li></ul><ul><li>Create and optimise valuable content </li></ul><ul><li>Share on Social Media </li></ul><ul><li>Build email list </li></ul>
  15. 15. How to optimise your blog posts <ul><li>Identify and list your keywords </li></ul><ul><li>Use one keyword per page or post </li></ul><ul><li>Write for your visitors </li></ul><ul><li>http://www.jododds.com/recommends/seopressor or at least its principles </li></ul>
  16. 16. Content Inspiration <ul><li>Blogs that you like </li></ul><ul><li>News </li></ul><ul><li>Google Alerts on your keywords </li></ul><ul><li>RSS Feed – use Google Reader </li></ul><ul><li>Social Media searches </li></ul><ul><li>What you read offline </li></ul>
  17. 17. 10 content ideas to get you started <ul><li>Comment on someone else’s blog post </li></ul><ul><li>Write a ‘How To post’: Walkthroughs, tutorials and ‘How To’ posts tend to do well. </li></ul><ul><li>Write about common pitfalls. What are mistakes that beginners might make without knowing it? </li></ul><ul><li>Comment on the state of your industry. What’s going well and what isn’t going well . </li></ul><ul><li>Write about an in-person event. For example, “What I learned at the ‘Industry Exhibition’ this year” </li></ul>
  18. 18. 10 content ideas to get you started <ul><li>Write a post for newbies. Make it easy and answer questions that beginners often ask. </li></ul><ul><li>Show off! What you did and the results you got. </li></ul><ul><li>Take a photo. Share a picture instead of words </li></ul><ul><li>Share a relevant YouTube video. Perhaps even analyse it a bit in your post. It doesn’t require a lot of work to watch and then find the best videos . </li></ul><ul><li>Examine a Problem. Take an issue that people often get stuck on and go into depth about its causes and solutions . </li></ul>
  19. 19. 7 Simple Steps to Online Marketing SUCCESS http://www.jododds.com/membership

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