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Blogging for Business


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Blogging for Business: why it's important and how to do it.

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Blogging for Business

  1. 1. Blogging for Business How to do it to get more traffic and more leads
  2. 2. Who am I? <ul><li>Online Marketing Specialist </li></ul><ul><li>Top 1% according to Alexa </li></ul><ul><li>“ the famous Jo Dodds” </li></ul><ul><li>Co-Author </li></ul><ul><li>£1K non existent website! </li></ul>On a mission to educate & liberate solopreneurs and small business owners!
  3. 3. Top 1% for Traffic According to Alexa
  4. 4. What are we doing today <ul><li>Why blogging is so important </li></ul><ul><li>How to set up your blog </li></ul><ul><li>How to optimise your blog posts for maximum traffic </li></ul><ul><li>10 blog content ideas to get you started </li></ul>
  5. 5. Why Is Blogging Important For Your Business?
  6. 6. Google Loves Fresh Content
  7. 7. Static Websites Don’t Get Found
  8. 8. Build Credibility
  9. 9. Share Your Knowledge
  10. 10. People Buy from People
  11. 11. Shorten the Selling Cycle
  12. 12. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://
  13. 13. Source: State of Inbound Marketing Report - http://
  14. 14. How to set up your blog <ul><li>Separate domain or attached to your website </li></ul><ul><li>cPanel Hosting </li></ul><ul><ul><li>eUKHost - Copper </li></ul></ul><ul><ul><li>Hostgator - Baby </li></ul></ul><ul><li>Use Fantastico to set up WordPress </li></ul><ul><li>Create and optimise valuable content </li></ul><ul><li>Share on Social Media </li></ul><ul><li>Build email list </li></ul>
  15. 15. How to optimise your blog posts <ul><li>Identify and list your keywords </li></ul><ul><li>Use one keyword per page or post </li></ul><ul><li>Write for your visitors </li></ul><ul><li> or at least its principles </li></ul>
  16. 16. Content Inspiration <ul><li>Blogs that you like </li></ul><ul><li>News </li></ul><ul><li>Google Alerts on your keywords </li></ul><ul><li>RSS Feed – use Google Reader </li></ul><ul><li>Social Media searches </li></ul><ul><li>What you read offline </li></ul>
  17. 17. 10 content ideas to get you started <ul><li>Comment on someone else’s blog post </li></ul><ul><li>Write a ‘How To post’: Walkthroughs, tutorials and ‘How To’ posts tend to do well. </li></ul><ul><li>Write about common pitfalls. What are mistakes that beginners might make without knowing it? </li></ul><ul><li>Comment on the state of your industry. What’s going well and what isn’t going well . </li></ul><ul><li>Write about an in-person event. For example, “What I learned at the ‘Industry Exhibition’ this year” </li></ul>
  18. 18. 10 content ideas to get you started <ul><li>Write a post for newbies. Make it easy and answer questions that beginners often ask. </li></ul><ul><li>Show off! What you did and the results you got. </li></ul><ul><li>Take a photo. Share a picture instead of words </li></ul><ul><li>Share a relevant YouTube video. Perhaps even analyse it a bit in your post. It doesn’t require a lot of work to watch and then find the best videos . </li></ul><ul><li>Examine a Problem. Take an issue that people often get stuck on and go into depth about its causes and solutions . </li></ul>
  19. 19. 7 Simple Steps to Online Marketing SUCCESS