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How To Socialize Your Talent Strategy

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Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?

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How To Socialize Your Talent Strategy

  1. 1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
  2. 2. Today’s Mission
  3. 3. The Road #rshouston
  4. 4. Social Recruitment In Simple Terms
  5. 5. 3 Things Every Company Needs
  6. 6. Social Media FAQs
  7. 8. www.facebook.com/pursuethepassion
  8. 9. www.youtube.com/pursuethepassion
  9. 10. www.twitter.com/thatpassionguy
  10. 11. www.pursuethepassion.com
  11. 12. Our Boss
  12. 13. Saw a changing world…
  13. 14. Saw us
  14. 15. Social Media Managers
  15. 16. Social Recruitment in Simple Terms
  16. 17. Social Recruitment is an Online Career Fair*
  17. 18. You Set Up a Booth
  18. 19. You Talk to People
  19. 20. You Get People To Apply
  20. 21. 3 Things That Need to be Part of Your Strategy
  21. 22. Significance www.facebook.com
  22. 23. 400 million active users.
  23. 24. 50% of those active users log in on any given day.
  24. 25. Average user spends 55 minutes per day
  25. 26. More than 5 billion pieces of content shared each week.
  26. 27. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
  27. 29. Facebook is an Internet > =
  28. 30. Facebook has given small companies a presence. www.facebook.com/thedriskill
  29. 31. It’s given big business a personality. www.facebook.com/sportchaletcareers
  30. 32. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
  31. 33. How do you use Facebook to recruit?
  32. 34. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
  33. 35. Post Media
  34. 36. Create a content schedule
  35. 37. <ul><li>Step 2: Find Your Community </li></ul>
  36. 38. Get 25 fans
  37. 39. Reserve Your Facebook URL : <ul><li>http://facebook.com/username </li></ul>www.facebook.com/htstaffing
  38. 40. Then, promote to the masses
  39. 41. Step 3: Include Your Jobs
  40. 42. Make Content Sharable www.facebook.com/hcssdreamjobs
  41. 43. ZachHubbell www.twitter.com
  42. 44. Why? #rsdfw
  43. 45. <ul><li>Real time micro blogging site </li></ul><ul><li>140 Characters </li></ul><ul><li>Very Open Format </li></ul><ul><li>Powerful Real Time Search </li></ul>What is Twitter?
  44. 46. Listen and Start Conversations…
  45. 47. Listening to Candidates
  46. 48. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.&quot; #rshouston
  47. 49. Respond & Answer Questions … Questions usually come in through your @replies tab.
  48. 50. Last, but not least … promote your jobs.
  49. 51. Twitter- A search engine too popular to be ignored. www.twitter.com
  50. 52. #3 Home Base
  51. 54. Top 4 Social Media FAQ’s
  52. 55. How Do I Get Buy In?
  53. 56. Are your candidates using social media?
  54. 57. PPC Ads
  55. 58. Are Your Competitors Using Social Media?
  56. 59. Think about the new workforce.
  57. 60. Just Do It.
  58. 61. How Do I Measure Social Media?
  59. 62. Number of Fans & Followers
  60. 63. Number of Interactions
  61. 64. Interactions = Advertisements
  62. 65. Traffic
  63. 67. Advanced Metrics <ul><li>Google Analytics </li></ul><ul><li>Radian 6 </li></ul>
  64. 68. What Do You Do About Negative Comments?
  65. 69. People are more conscious of what they say.
  66. 70. Turn a Negative Into a Positive.
  67. 71. Delete & Block.
  68. 72. Let Your Community Handle It.
  69. 73. Prohibit it from ever happening.
  70. 75. How much time should I spend?
  71. 76. <ul><li>Ways To Save Time </li></ul><ul><li>Facebook.com/twitter </li></ul><ul><li>Twitterfeed.com </li></ul><ul><li>TweetBeep.com </li></ul><ul><li>Ping.fm </li></ul><ul><li>TweetLater.com </li></ul><ul><li>TweetDeck </li></ul><ul><li>RSS Your Twitter Search </li></ul><ul><li>iPhone - Echofon, Tweetie, Twitterberry </li></ul>
  72. 77. You Get Out What You Put In
  73. 78. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook

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