How To Socialize Your Talent Strategy
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Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?
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How To Socialize Your Talent Strategy
- 1. How To Socialize Your Talent Strategy : Making Social Media Matter Brett Farmiloe, @thatpassionguy
- 4. Social Recruitment In Simple Terms
- 5. 3 Things Every Company Needs
- 12. Our Boss
- 13. Saw a changing world…
- 14. Saw us
- 16. Social Recruitment in Simple Terms
- 17. Social Recruitment is an Online Career Fair*
- 18. You Set Up a Booth
- 19. You Talk to People
- 20. You Get People To Apply
- 21. 3 Things That Need to be Part of Your Strategy
- 22. Significance www.facebook.com
- 23. 400 million active users.
- 24. 50% of those active users log in on any given day.
- 25. Average user spends 55 minutes per day
- 26. More than 5 billion pieces of content shared each week.
- 27. More than 1.5 Million local businesses have active pages. www.facebook.com/fairwinds
- 29. Facebook is an Internet > =
- 30. Facebook has given small companies a presence. www.facebook.com/thedriskill
- 31. It’s given big business a personality. www.facebook.com/sportchaletcareers
- 32. And it’s given recruiters a talent channel www.facebook.com/stjosephshospital
- 33. How do you use Facebook to recruit?
- 34. Step 1: Build a Facebook Page http://www.facebook.com/pages/create.php
- 35. Post Media
- 36. Create a content schedule
- 38. Get 25 fans
- 40. Then, promote to the masses
- 41. Step 3: Include Your Jobs
- 42. Make Content Sharable www.facebook.com/hcssdreamjobs
- 44. Why? #rsdfw
- 46. Listen and Start Conversations…
- 48. The “Cisco Kid” “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." #rshouston
- 49. Respond & Answer Questions … Questions usually come in through your @replies tab.
- 50. Last, but not least … promote your jobs.
- 51. Twitter- A search engine too popular to be ignored. www.twitter.com
- 52. #3 Home Base
- 54. Top 4 Social Media FAQ’s
- 55. How Do I Get Buy In?
- 56. Are your candidates using social media?
- 57. PPC Ads
- 58. Are Your Competitors Using Social Media?
- 59. Think about the new workforce.
- 60. Just Do It.
- 61. How Do I Measure Social Media?
- 62. Number of Fans & Followers
- 65. Traffic
- 68. What Do You Do About Negative Comments?
- 69. People are more conscious of what they say.
- 70. Turn a Negative Into a Positive.
- 71. Delete & Block.
- 72. Let Your Community Handle It.
- 73. Prohibit it from ever happening.
- 75. How much time should I spend?
- 77. You Get Out What You Put In
- 78. Questions? Brett Farmiloe [email_address] (602) 405-4390 Facebook.com/brettfarmiloe Twitter.com/thatpassionguy Linkedin.com/in/brettfarmiloe My Book: http://bit.ly/ptpbook
Editor's Notes
- Some jobs are easier to show this than others. Rocket scientisit chef.
- Give them stake in your organization, how does there job matter, Leon Young. Seth Godin
- Two criticisms: A we have short attention spans and need constant reinforcement B That we’re restless and selfish and don’t want to invest in an organization for the long term Training, Mentorship. Raised on MTV and plagued my ADD