8. Showing public support for a brand is major consideration for Social Followers http:// www.emarketer.com/Article.aspx?R =1007824&dsNav=Ntk:basic|email+marketin|1|,Rpp:25,Ro:-1
Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?