Improving audience engagement in your ILTA 2011 conference sessions
Peter Buck and Meredith Williams introduced themes and topics for ILTA 2011, including the Bar Camp format for Thursday August 25, 2011 @ ILTA. Peter Buck focused on how to define presentation topics using a simple grid.
Good afternoon everyone, I am Meredith Williams, Director or KM & Attorney with Baker Donelson and one of the current 2011 conference co-chairs. We would like to get started by welcoming everyone to our first professional development webinar. Our topic of the day is how to Improve Audience Engagement in Your ILTA Conference Sessions and other Educational Offerings.As we are talking – you can tweet comments, ideas or questions to the #ILTAUPhashtag. We will be looking at them live and possibly using some of your suggestions!
MWJoining me today, we have a very unique set of panelists.First is Peter Buck. He is a consultant with Hildebrandt Baker Robbins. He is an experienced moderator and bar camp organizer. Next we have Michele Gossmeyer of Mayer Brown. Michele is a previous conference co-chair and a current ILTA Board member.Finally, we also have Kathy Lentini of Brown Rudnick. Kathy is a 2011 conference co-chair along with me.
MWWhat you see on the screen is what we will be covering today. We will be using some alternative format ideas for our session today!First, we will give you an understanding of background of alternative session formats and ILTA.Then, we will briefly discuss how this will impact the 2011 conference.Next, we will discuss in detail the different session formats and how you can determine which type of session will work well for your session.Finally, we will use the crowd sourcing results we received from Twitter around this session to demonstrate how that concept can work for you.
MWAs Michele discussed there is a great background of how ILTA has now gotten to the point of really pushing for alternative session formats.From our evaluations of the 2010 conference, the biggest feedback we received was that people LOVED the interactivity. Some of the best rated sessions were the ones that were slightly unstructured and allowed for attendees to drive the content and discussion like the Ask The Expert Sessions.These results really track with the different learning styles we are seeing pop up in the industry. People feel if you show them something they may be able to use it but if they are a part of the conversation and help to own the delivery then they are truly engaged in the content. This year, we are encouraging each of our team members to produce at least one alternative format session. In addition, Kathy and I have selected 2 wide areas to be developed into bar camps. One session will be on Information Management and the other on Organization Management. We have asked 2 of our Team Coordinators to aid us in the planning. We will be using crowd sourcing to develop the individual ideas that will be discussed during the camps.Finally, we will have one session that will not even know what it will be. We are leaving it completely blank and allowing for the unstructured content to truly flow from the member base again through crowd sourcing.By introducing these concepts into small segments, we feel we can take the ILTA conference to the next level without losing the benefit of our proven session formats.
KL Old School – session content is king, want to hear from experts, not really interested in connecting beforehand or don’t want to use PDAs in sessions. New School – want audience involvement in planning and during sessions, more interactivity with other participants and technology before, during and after event, expect to have PDAs on during sessions, multi-tasking, short attention spans
MW & PBMWNow that we have talked about the history or session formats and the different learning styles, lets actually talk through some of the format options.What you see in front of you is a grid that details the different types of formats we would like you each to consider as you plan your sessions for the 2011 conference. Along the left vertical axis you will see the level of audience participationAcross the bottom horizontal axis you will see the amount of preparation needed to be successful with that type of session format. Lets talk about a few of the session types and how that session would actually look in practice. MW to set the stage for each and PB to discuss how they work in real lifeFirst – we will look at the Low Prep Time/ Low AudiencePanel DiscussionRound TableNext – Lets look at the Low Prep Time/ High Audience ParticipationSurvey with Panel DiscussionCrowd Source Vote with PanelGroup DiscussionWorkshopNext – High Prep/ Low Audience ParticipationLecture by Subject Matter ExpertILTA Member Case Study6 Topics in 60 MinutesFinally – The hardest but sometimes the biggest bang for your buck – High Prep/ High ParticipationHands On/ TrainingBar Camp -
MW – will interview PB on thisMWNow that we have talked about all of the types of session formats available – how do you choose the right format for a particular session? Question 1: What are the key things pieces of a session that can affect which session format you choose? Target Audience? Focus of the Session? Experts in the Area?Question 2: Do certain types of speakers drive the type of session? What should we look for in selecting a speaker for an alternative format?Question 3: Can you give us examples of how crowdsourcing can be used to aid in content development? Which session format does crowdsourcing help the most? (PB – slide rocket)
MW and PBMW - How barcamps will be used at ILTA 2011.PB - What it is & How it has been used at other events
MW & PBMW - Meet with your speaker(s) to discuss content and format of the sessionMW - Work on “What will this session focus on”PB - Choose a formatPB - Content Development
PB – Continue on How to Get Started. Take each session and break down the pieces. PB to work through an example from crowd sourced material.MW – To wrap it all up to lead into the summary.
MG – highlights and summarize
Improving audience engagement in your ILTA 2011 conference sessions
Improving Audience Engagement in Your ILTA Conference Sessions and Other Educational Offerings<br />April 19, 2011<br />Tweet #ILTAUP<br />
Background<br />ILTA conference sessions always cutting edge<br />formats used in the past<br />inroads on alternative formats<br />ILTA U, now Hands-on<br />Workshops<br />Alternative room setups (round tables)<br />Discussion Forums (crowdsourcing through email prior to session)<br />Communities of Interest<br />
ILTA 2011<br />Next evolution = alternative formats<br />2010 Evals<br />Differences in learning styles<br />Encouraging each team member to include at least one alternative format<br />
Generational Learning Styles<br />Old School <br />Content<br />Experts<br />No Social Media<br />Focused<br />New School <br />audience involvement <br />Interactivity<br />Use Social Media<br />Multi-tasking<br />
Making Sessions Relevant to all Generations<br />Make sure content hits the mark<br />Keep training bite sized<br />Allow pre-conference attendee participation for those who want it, to help plan the content<br />Choose carefully some sessions to be case study format, others to be interactive<br />
Session Formats<br />Group Discussion<br />Hands-on/Training<br />Bar Camp<br />Workshop<br />Survey with Panel Discussion<br />Crowd Sourced vote with Panel<br />Audience Participation<br />Roundtable<br />Lecture by SME<br />ILTA Member Case Study<br />Panel Discussion<br />6 Topics in 60 Minutes<br />Time to Prepare Session<br />
Choosing a Format<br />Look at target audience – which format suites them best<br />Look at area of focus of the session <br />What are the takeaways?<br />Are there experts in this field, are there member firms who have stories to tell, is it something that attendees may have their own ideas on and want to share?<br />Is there a specific speaker in mind and would they work well with an alternative format?<br />Does topic lend itself to interactivity <br />Can you use crowdsourcing for developing content<br />
Bar Camp<br />Sample presentation with Twitter feed<br />
How to Get Started<br />Choose a format<br />Discuss content/format with speaker(s)<br />Draft “What will this session focus on”<br />Prepare content<br />Hands-on/Training<br />Group Discussion<br />Bar Camp<br />Workshop<br />Survey with Panel Discussion<br />Crowd Sourced vote with Panel<br />Audience Participation<br />Roundtable<br />Lecture by SME<br />ILTA Member Case Study<br />Panel Discussion<br />6 Topics in 60 Minutes<br />Time to Prepare Session<br />
Target Audience<br />Topic/Issue<br />Audience Need<br />Market Category<br />Competition<br />Key Benefit<br />View of the Buyer<br />“Why”<br />Unique differentiator is<br />For [target audience] who has [audience need] then [topic-issue-need] is a [market category] that [1 key benefit] unlike [competition is…] the session [unique differentiator]<br />
Summary<br />Highlights<br />Give an Alternative Format a try, if it makes sense. Gather ideas:<br />Sample Bar Camp site http://bit.ly/gbb3M7<br />Game Storming site http://www.gogamestorm.com<br />Inspiration site http://www.presentationzen.com<br />CrowdSource where you can<br />
Speaker Webinars<br />June 7 - Midway in content development, focus on putting together the presentations, social media tools, content development<br />July 12 - Moderator Training<br />August 9 - Public Speaking Tips<br />