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Improving audience engagement in your ILTA 2011 conference sessions

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Peter Buck and Meredith Williams introduced themes and topics for ILTA 2011, including the Bar Camp format for Thursday August 25, 2011 @ ILTA. Peter Buck focused on how to define presentation topics using a simple grid.

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Improving audience engagement in your ILTA 2011 conference sessions

  1. 1. Improving Audience Engagement in Your ILTA Conference Sessions and Other Educational Offerings<br />April 19, 2011<br />Tweet #ILTAUP<br />
  2. 2. Introductions<br />Peter Buck – Hildebrandt baker Robbins <br />Moderator, Experienced Bar Camp Organizer<br />Michele Gossmeyer – Mayer Brown LLP<br />ILTA BOD, prior Conference Co-chair<br />Meredith Williams – Baker DonelsonBearmanCaldwell & Berkowitz <br />ILTA 2011 Conference Co-chair<br />Kathy Lentini – Brown Rudnick LLP<br />ILTA 2011 Conference Co-chair<br />
  3. 3. Webinar Outline<br />Background<br />ILTA 2011<br />Alternative Formats<br />Crowdsourcing<br />
  4. 4. Background<br />ILTA conference sessions always cutting edge<br />formats used in the past<br />inroads on alternative formats<br />ILTA U, now Hands-on<br />Workshops<br />Alternative room setups (round tables)<br />Discussion Forums (crowdsourcing through email prior to session)<br />Communities of Interest<br />
  5. 5. ILTA 2011<br />Next evolution = alternative formats<br />2010 Evals<br />Differences in learning styles<br />Encouraging each team member to include at least one alternative format<br />
  6. 6. Generational Learning Styles<br />Old School <br />Content<br />Experts<br />No Social Media<br />Focused<br />New School <br />audience involvement <br />Interactivity<br />Use Social Media<br />Multi-tasking<br />
  7. 7. Making Sessions Relevant to all Generations<br />Make sure content hits the mark<br />Keep training bite sized<br />Allow pre-conference attendee participation for those who want it, to help plan the content<br />Choose carefully some sessions to be case study format, others to be interactive<br />
  8. 8. Session Formats<br />Group Discussion<br />Hands-on/Training<br />Bar Camp<br />Workshop<br />Survey with Panel Discussion<br />Crowd Sourced vote with Panel<br />Audience Participation<br />Roundtable<br />Lecture by SME<br />ILTA Member Case Study<br />Panel Discussion<br />6 Topics in 60 Minutes<br />Time to Prepare Session<br />
  9. 9. Choosing a Format<br />Look at target audience – which format suites them best<br />Look at area of focus of the session <br />What are the takeaways?<br />Are there experts in this field, are there member firms who have stories to tell, is it something that attendees may have their own ideas on and want to share?<br />Is there a specific speaker in mind and would they work well with an alternative format?<br />Does topic lend itself to interactivity <br />Can you use crowdsourcing for developing content<br />
  10. 10. Bar Camp<br />Sample presentation with Twitter feed<br />
  11. 11. How to Get Started<br />Choose a format<br />Discuss content/format with speaker(s)<br />Draft “What will this session focus on”<br />Prepare content<br />Hands-on/Training<br />Group Discussion<br />Bar Camp<br />Workshop<br />Survey with Panel Discussion<br />Crowd Sourced vote with Panel<br />Audience Participation<br />Roundtable<br />Lecture by SME<br />ILTA Member Case Study<br />Panel Discussion<br />6 Topics in 60 Minutes<br />Time to Prepare Session<br />
  12. 12. Target Audience<br />Topic/Issue<br />Audience Need<br />Market Category<br />Competition<br />Key Benefit<br />View of the Buyer<br />“Why”<br />Unique differentiator is<br />For [target audience] who has [audience need] then [topic-issue-need] is a [market category] that [1 key benefit] unlike [competition is…] the session [unique differentiator]<br />
  13. 13. Summary<br />Highlights<br />Give an Alternative Format a try, if it makes sense. Gather ideas:<br />Sample Bar Camp site http://bit.ly/gbb3M7<br />Game Storming site http://www.gogamestorm.com<br />Inspiration site http://www.presentationzen.com<br />CrowdSource where you can<br />
  14. 14. Speaker Webinars<br />June 7 - Midway in content development, focus on putting together the presentations, social media tools, content development<br />July 12 - Moderator Training<br />August 9 - Public Speaking Tips<br />
  15. 15. Q & A<br />Review any tweeted questions<br />Live Q & A<br />

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