11. The party is only getting bigger 48 hours
of video is
uploaded
to YouTube
every minute
Internal YouTube data 2011
12. And, getting shorter 56%
of DVR owners fast
forward through
commercials
Nielsen 2010
13. But…
Payoff for connecting 77% 90%
has never been greater of brand content trust
is created by recommendations
consumers from people
they know
360i 2009 Nielsen 2009
30. Recommendations
Influence Purchases
71% 84%
Say reviews from Use online sources
family members or when deciding what
friends influence to buy
purchase decisions
Harris Interactive 2010 Google research study 2011
31. Search & the +1 Button
Stand out on Google search with recommendations when you need them
Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
38. Connect all your +1’s across the web
sites
Google+
page display
+your brand
search video
mobile
39. Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Social is yet another channel
40. Google+ as a common thread,
not another channel
Search Video Mobile
Display Offers Local Site
41. How To Get Started
Create a Share valuable Promote your
page & link it to content and hold page with badges
your site and ads Hangouts and offline
marketing
Editor's Notes
What if? As a business, what if you could have real conversations with your customers? Nothing beats face-to-face interaction. Hangouts allow you to have real conversations with your customers across the globe anytime you want to, with group video chat. Create a video on YouTube? Hold a hangout and watch it live with your customers.
What if: You had social elements in all your efforts?What if you could bring recommendations, identity and sharing to all your marketing activities? With Google+, we are taking social marketing outside the four walls of any particular destination with the aim of improving all the marketing you are already doing. Let’s take a look at how this works.
The Impossible, possible Platforms change people don't. Social is a core behavior not a destination. That why the key to cutting through is embedding easy access social into everything you do; helping each other create and connect the world around your brand like never before. We can connect in exciting, creative ways that we couldn’t even dream of just a few years ago. We want to help you achieve even greater successes. We want to enable you to embracethe power of digital to create magic moments, connect with your audience and do what you’ve always done - but better. In 5 years, we'll look back at the Google today and we'll say, "remember when we used to search and we didn't see friends' faces and we didn't connect with brands on a personal level? remember the plain vanilla Google?" At Google, we're committed in the next weeks, months and years to help you connect to customers and fans by adding the power of relationships and sharing to all of our products. We really hope you join us.