“Your own web site is your business‟s hub, but social networking
sites let you create spokes to drive people back to your site.”
- John Jantsch
Over the longer term you cannot avoid social media. If you do not
create your footprint in the digital world, someone else will, and it
may be your unhappy customer.
Don‟t get too hung up on technologies:
“First, technologies change rapidly. Secondly, technologies are
not the point. The forces at work are.”
“Concentrate on relationships, not technologies.”
“With the groundswell, the relationships are everything. The
way people connect with each other – the community that is
created – determines how the power shifts.”
- Groundswell - Charlene Li, Josh Bernoff
Key Point 4
• Be strategic. What
do you want the
outcome to be?
Business Objective Social Medium
Research, Collaboration Twitter
Brand Building Blog
Facebook/Linkedin Status Update
Promotion Online Advertising
Web Traffic Increase Search Engine Advertising
Comments on other blogs and sites
Key Point 5
Adapt your online approach to
grow and manage a healthy
Managing Your Image Online
• Your Visual Image: Photos, Logos,
Spacing, Layout, Fonts
• Content: Word choice, Style,
• Values, Vision, Mission
• Consistent with your Brand
How do I start?
Set objectives and measurable goals.
Analyze your audiences. What are their web preferences?
Choose a place to start and try it out.
Social media is learned through doing it.
Beauthentic and enter into a relationship with integrity.
(You cannot be a phony)