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Ford Social Media Presentation at Google Gearshift Conference

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Ford presented its approach to social media at the #thinkgearshift event hosted by Google in London on March 24, 2011.

Published in: Business, Technology

Ford Social Media Presentation at Google Gearshift Conference

  1. 1. Ford’s Approach to Social Media Google Gearshift, London 24 March 2011 Scott Monty
  2. 2. We have a fundamental challenge: Q: Thinking about everything you have read, seen, or heard about business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year? Source: Edelman Trust Barometer, 2009
  3. 4. <ul><li>Consumer Quality Sentiment </li></ul>Source: Motivequest Automotove Quality Subsets, 9/1/2008-2/10/2010 Consumer Quality Sentiment
  4. 6. Strong Business
  5. 7. Great Products
  6. 8. Better World
  7. 9. Ninety percent of social media is just showing up. It’s the other half that’s hard.
  8. 12. Accessibility
  9. 13. Transparency
  10. 14. Authenticity
  11. 15. <ul><li>Create strong products </li></ul>Going Global: A Universal Language Engaging content Speak like them Let them speak Listen
  12. 16. “ If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
  13. 18. chapter1.fiestamovement.com
  14. 20. Fiesta Movement 6.2 million views 750,000 views 40 million impressions 132,000 handraisers 83% new to Ford 30% under 25
  15. 21. 2011 Explorer Reveal
  16. 25. <ul><li>Total impressions – 99MM </li></ul><ul><li>#1 Trending Topic on Twitter; #2 in Google Trends for the day </li></ul><ul><li>500,000-plus 2011 Explorer site visits versus daily average of 7,000 for 2010 Explorer </li></ul><ul><li>1.5X greater completion of build & price </li></ul><ul><li>Hit 50,000 Facebook &quot;likes&quot; of the Ford Explorer by end of day July 26 - added over 10,000 likes in a single day </li></ul>Explorer Reveal Stats
  17. 26. Promoted Tweets
  18. 30. Programs are important, but what about ongoing engagement?
  19. 31. It’s not the same old, same old
  20. 33. Don’t be that guy
  21. 37. The Voice of the Customer
  22. 39. Influencer Engagement
  23. 46. http://bit.ly/fordleadership
  24. 47. Passion Powers Brands
  25. 49. Thank you

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