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Getting closer to your customersHow Google+ can helpJulien BlanchezFEWEB - 260412
It’s hard to truly connect
The party is only getting bigger   60 hours                                   of video is                                 ...
And, it’s getting shorter   56%                            of DVR owners fast                            forward through  ...
But…Payoff for connecting    77% 90%has never been greater   of brand content         trust                         is cre...
How do you cutthroughand truly connect?
Buildrelationships with the             aworld’s largest audience.
IdentityRelationships  Sharing
Social is acore human behavior,not a destination.
Messages are impersonal    Comments are not conversationsRecommendations lack staying power            Marketing is fragme...
What if you could share theright content with theright people?
How was your trip?My mom    The guys   Larry                             Internal Google Data 2011
What if you could havereal conversationswith your customers?
HangoutsReal conversations with the right customers
Hangouts with extrasShare your screen for customer service
What if we surfacedrecommendations whenthey mattered most?
RecommendationsInfluence Purchases71% 84% Say reviews from            Use online sourcesfamily members or            when ...
+1 ButtonStand out on Google search with recommendations when you need them           Android Phone | BestBuy.com         ...
,   ,   ,
Problem: Marketing is fragmented                                   Econsultancy 2010
What if you hadsocial elementsin all your efforts?
Google+ PageYour identity on Google
Connect all your +1’s          search     across the webGoogle+                sites page          +Android mobile        ...
Messages are impersonal    Comments are not conversationsRecommendations lack staying power            Marketing is fragme...
Google+ as a common thread,              not another channel         Search            Video           Mobile    Display  ...
The largest audience in the world        Google+ as a common thread,                            not another channel       ...
Buildrelationships with the             aworld’s largest audience.
Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+
Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+
Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+
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Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+

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Monétisation des réseaux sociaux - Feweb 26/4/2012 - Google+

  1. 1. Getting closer to your customersHow Google+ can helpJulien BlanchezFEWEB - 260412
  2. 2. It’s hard to truly connect
  3. 3. The party is only getting bigger 60 hours of video is uploaded to YouTube every minute Internal YouTube data 2012
  4. 4. And, it’s getting shorter 56% of DVR owners fast forward through commercials Nielsen 2010
  5. 5. But…Payoff for connecting 77% 90%has never been greater of brand content trust is created by recommendations consumers from people they know 360i 2009 Nielsen 2009
  6. 6. How do you cutthroughand truly connect?
  7. 7. Buildrelationships with the aworld’s largest audience.
  8. 8. IdentityRelationships Sharing
  9. 9. Social is acore human behavior,not a destination.
  10. 10. Messages are impersonal Comments are not conversationsRecommendations lack staying power Marketing is fragmented
  11. 11. What if you could share theright content with theright people?
  12. 12. How was your trip?My mom The guys Larry Internal Google Data 2011
  13. 13. What if you could havereal conversationswith your customers?
  14. 14. HangoutsReal conversations with the right customers
  15. 15. Hangouts with extrasShare your screen for customer service
  16. 16. What if we surfacedrecommendations whenthey mattered most?
  17. 17. RecommendationsInfluence Purchases71% 84% Say reviews from Use online sourcesfamily members or when deciding what friends influence to buypurchase decisions Harris Interactive 2010 Google research study 2011
  18. 18. +1 ButtonStand out on Google search with recommendations when you need them Android Phone | BestBuy.com www.bestbuy.com Save Instantly On Android With No Mail Rebates at BestBuy! Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
  19. 19. , , ,
  20. 20. Problem: Marketing is fragmented Econsultancy 2010
  21. 21. What if you hadsocial elementsin all your efforts?
  22. 22. Google+ PageYour identity on Google
  23. 23. Connect all your +1’s search across the webGoogle+ sites page +Android mobile display video
  24. 24. Messages are impersonal Comments are not conversationsRecommendations lack staying power Marketing is fragmented
  25. 25. Google+ as a common thread, not another channel Search Video Mobile Display Offers Local Site
  26. 26. The largest audience in the world Google+ as a common thread, not another channel 800M unique visitors to YouTube per month Over 1 billion 100K mobile searchers per day websites and apps92% reach (US) for the 5 billion +1 buttonsGoogle Display Network per day
  27. 27. Buildrelationships with the aworld’s largest audience.

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