Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing 2.0 Presentation, March 30, 2009

7,671 views

Published on

Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009

Published in: Business, Technology

Marketing 2.0 Presentation, March 30, 2009

  1. Social Networking & the Automotive Industry: Moving Along the Information Superhighway Scott Monty, Global Digital Communications Ford Motor Company
  2. An industry in CRISIS
  3. Strategy
  4.  
  5. Drive one.
  6.  
  7. Meet one.
  8. HOW?
  9.  
  10.  
  11.  
  12.  
  13.  
  14.  
  15.  
  16. Leadership
  17.  
  18.  
  19. Internal
  20.  
  21. <ul><li>Sharepoint </li></ul><ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>RSS </li></ul><ul><li>Collaboration, training, culture, knowledge management </li></ul>
  22. External
  23. Source: Universal McCann’s Wave3 study, April 2008
  24.  
  25.  
  26.  
  27.  
  28.  
  29.  
  30. Is it working?
  31.  
  32.  
  33.  
  34.  
  35.  
  36. How you can reach me <ul><li>Twitter : http://twitter.com/ScottMonty </li></ul><ul><li>Web : http://www.scottmonty.com </li></ul><ul><li>Email : smonty@ford.com </li></ul>

×