Social Network Advertising

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Social Network Advertising - Emer Lawn, Core Media

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Social Network Advertising

  1. 1. Emer Lawn
  2. 2. Social Media
  3. 3.  Every good conversation starts with good listening 1. Content is still King 2.3. Social media interaction is device neutral4. Innovate to stand out5. Believe that social media can deliver return on investment
  4. 4. Every good conversation starts with good listening
  5. 5. Zillions of conversation are happeningthrough social channels as we speak
  6. 6. Over 1.3 Million people will visit Facebook Today There are approximately 600 tweets per second And approximately 45 hours of videouploaded to YouTube every minute
  7. 7. Those of us who listen to theseconversations have found…
  8. 8. Those of us who listen to theseconversations have found…
  9. 9. Those of us who listen to theseconversations have found…
  10. 10. Implement social listening • Use Available Tools to activate
  11. 11. Implement social listening • Apply the Insight SOCIAL MEDIA CUSTOMER CARE BRAND MARKETING SENTIMENT PRODUCT SHARE OF VOICE FEEDBACK
  12. 12. Content is still king
  13. 13. Social content is not advertising
  14. 14. Give content enough focus Create a Content Schedule Observe how people react to your Content Keep Content Fresh
  15. 15. Create a content checklist Would someone SHARE Is there something in it for this message WITH CLOSE ME? FRIENDS? Ask if your Content is Worth Sharing? YES. Is this content EXCLUSIVE Is content delivered by a to my business? TRUSTED source?
  16. 16. Social Media interaction is device neutral
  17. 17. Social Media is mobile Estimated 75%Over 50% (1M mobile accessMobile Users) in Ireland (429K in Ireland* Users) *Facebook (Nov 2012) *Estimate based on 80% mobile Twitter access in the UK (Oct 2012)
  18. 18. Ensure your content is mobile friendly
  19. 19. Innovate to stand out
  20. 20. Brand Who?
  21. 21. Remember… People will only like 5 of their favourite brand pages We’re not competing against just our usual competitors
  22. 22. Within our group alone… 976,778 976,778 Facebook Fans that we have grown across client Facebook Pages, a total of 48% of Facebook’s total Irish user base. 48% 37,255 37,255 Twitter followers that we have gained across client Twitter accounts, a total of 10% of Twitter’s total Irish user base. 10% Total number of social media profiles we have created or now look after.
  23. 23. Remember… People will only like 5 of their favourite brand pages We’re not competing against our usual competitors Its about our Customers, what do they want?
  24. 24. Believe that social media can deliver ROI
  25. 25. The Power of social influence 92% 47% Trust word of mouth of Trust traditional friends & family advertising *Facebook - Nielsen, April 2012: “Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance.’
  26. 26. What does ROI mean for you? ENGAGE ENTER THE SPACE ESTABLISH CLEAR BUSINESS KPIs REVIEW OPPORTUNITIES & INSIGHTS LISTEN
  27. 27. What does ROI mean for you? Insight Traffic/Footfall Cost Savings in another area Advocacy Increase in Purchase Intent
  28. 28. CreatingConversation on key message Converting Lead
  29. 29.  Every good conversation starts with good listening 1. Content is still King 2.3. Social media interaction is device neutral4. Innovate to stand out5. Believe that social media can deliver return on investment

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