The More You Share, The
More You Win<br /><ul><li>USA’s Club Psych, a community oriented portion of the Psych website is a spot where viewers get points for things like sharing content, taking polls and doing challenges.
Tying in with the show’s
theme, A&E used the app to create a scavenger hunt where people could track down and "capture" virtual convicts, appearing in orange prison jumpsuits in the viewfinder of an iPhone’s camera.
Users could post a photo
of their fugitive on the </li></ul> A&E Facebook page to win cash prizes.<br /><ul><li>The campaign is also noteworthy for its offline pieces, including a clever use of OOH and in-store promos.</li></ul>14<br />
Take these steps to determine
if this approach would work for your audience:</li></ul>What is the specific behavior or result I’m trying to drive? (web visits, repeat traffic to stores/restaurants, user generated content, etc.)<br />Is there an existing network that could help me reach that result? (Foursquare, SCVNGR, Get Glue, etc.) Is my audience there? How could it be used?<br />If there’s not an existing network that works, are there game elements that could be applied to channels you have control over? (website, mobile app, etc.)<br />What type of game mechanic would help there? (badges, virtual currency, physical rewards, levels)<br />15<br />
A Red Cross Mistake Goes
Viral For Good<br /><ul><li>When the admin of the Red Cross Twitter account posted an update meant for a personal one, they owned up to it and poked a little fun at the situation.