The document discusses leveraging Google+ for brand engagement, highlighting its growth and importance in enhancing online presence. Key recommendations include maintaining an active Google+ page, using real-time content for discoverability, and tracking the impact on PPC performance. It emphasizes the need for a content strategy aligned with search keywords and the necessity of measuring outcomes.

1.
Making
the
most
of
Google
+
for
your
brand
16th
October
2012
10.00-­‐10.45
Produced
by
Mark
Mitchell,
Director
of
Client
Services
EMEA,
Brightedge

2. Quick
Introduc-on
@searchmitch

3. AlternaKvely
J
Or
Connect
with
me
on
Google
Plus
h9ps://plus.google.com/u/0/110444020499882124612/posts

4. Its
been
an
interesKng
year

5. ConKnued
G+
Growth…
400 million
250 million
170 million
90 million
40 million
10 million
0
June July October January 2012 April June September

6. Brands
are
engaging
more..

7. Google
+
touches
every
part
of
the
Google
plaPorm
Search Video Mobile Display Offers Local
+People +Sharing
+Relationships +Recommendations
Friends
2860

8. Some
recommendations

9. 1.
You
need
to
be
in
to
win
it

10. 2.
Provide
rich,
relevant
and
real
Kme
results
Google+ Posts in Search Discoverability for your Real-time content
Your followers may see Google+ Page If you post frequently on
content you’ve posted on Users can click through to Google+, users may see
your Page when it’s your Page, right from the your most recent post right
relevant to their search search results page in search
terms

11. 3.
Significantly
can
Influences
PPC
performance
Manage
an
ac-ve
Google+
Page
and
surface
recommenda-ons
at
the
moment
of
intent
5 -10%
avg. search ad CTR uplift
Android Phone | Example.com
www.example.com
Save Instantly On Android With No Mail Rebates!
Kari Clark, Christian Oestlien, Chris Vennard and 150 other people +1’d this
from social extensions
9% lift 22% lift

12. 4.
Regular
content
and
posKng
strategy

13. 5.
Track,
measure
and
aligning
content
by
keywords
G+
Data (PPC and SEO)
Content
Measure

14. PREDICTION
PPC
will
see
more
G+
buying
influence
–
audience
+
keyword

15. 6. Hangouts drive richer engagement with your brand
Brand Awareness Product Launch Driving Conversions
(Coca-Cola) (Fiat) (Macy’s)
Customer Support Loyalty/Retention Reputation Management
(Samsung) (Cadbury) (Tiger Woods)

16. 7.
Create
your
brand
rel
=
authors

17. 8.
IdenKfy
influencers

18. 9.
Migrate
and
leverage
your
social
properKes

19. Extra
reading
–
FantasKc
in
depth
preso
on
Google
+
Google+ SEO & Authorship!
AJ Kohn ""
Owner"
Blind Five Year Old"
www.blindfiveyearold.com"
@ajkohn"

20. 3
closing
statements
from
today
1.
You
need
to
be
on
it
2
.The
influence
of
Google
+
is
growing
3.
Create
content,
strategy
aligned
to
search
keyword
strategies
MEASURE
MEASURE
MEASURE

21. Thank
you